Brütting

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Brütting & Co. EB-Sport Int. GmbH

Industry	Shoes
Founded	1946
Headquarters	Küps, Bavaria
Key people	Tobias Dormann (Managing Director)
Number of employees	< 100
Website	www.bruetting.com

Bruetting is a German shoe manufacturer, in which the company of GEKA Sport Limited is integrated. Bruetting forms a coalition of both these enterprises, having its registered office in Kueps, Bavaria.

History

1946

Bruetting was founded by the skilled shoe modeler Eugen Bruetting in 1946, when he opened his first shoe factory.

1968

It was only two years when Bruetting founded ‘EB-Sport-International’, which focused on horses and field sciences. His scheme of special shoes for all kinds of sports gained more and more popularity over the ten years. The scheme didn't sell shoes for fencers, weightlifters, and boxers to wrestlers and runners. Probably the most famous wearers were Liesel Westermann, winner of the gold medal at the Olympic Games in the discus throw in 1968, as well as Bernd Kannenberg, winner of the bronze medal in 400km race walking and Peter Mueller, German box champion at that time.

1970

Along with the athletics coach Arthur Lydiard and various other athletes, ‘Roadrunner’, a running shoe, was developed by Eugen Bruetting in 1970. Due to its characteristic lasts, the ‘Roadrunner’, enjoys an excellent reputation amongst the runners of that time. The ‘Siesta’, a recreational shoe, which developed based upon the ‘Roadrunner’, was known for its ideal adjustment to each and every ones’ feet. As a result, the shoe was not only perfectly adjusted to the feet, but had also a recreational effect to the feet after a workout.

1972

In 1972 Bruetting recognized the growing market for tennis equipment and reacted by launching his second production focus on tennis trainers.

1972

In the meantime, Gerhard Krapp had founded ‘GEKA-Sport Limited’ in 1973, which was working in the same sector as Bruetting Limited. In September 1984, Bernhard Meyer was appointed as second executive director of Bruetting, with whom Gerhard Krapp took over Bruetting Limited in the middle nineteen eighties. Renamed as ‘EB-Sport Schuh-Vertrieb GmbH’, the shoe production was continued.

1984

Eugen Bruetting worked from 1984 onwards as modeler as well as a counselor up until his death in 1991 for Bruetting Limited. In addition, he was responsible for the last development at Bruetting Limited. In the same year the company was renamed again and was called ‘Bruetting & Co.EB-Sport Int. GmbH’ from then on.

2002

In 2002, 11 years later, Gerhard Krapp retired and Bernhard Meyer became the owner of ‘Bruetting Limited’.

After years of expansion, Bruetting introduced ‘EB-Kids’, a new own-brand in 2007, which displaced the Bruetting’s “Maus”-collection in the children-shoe section. Bernhard Meyer was succeeded by Tobias Dormann as executive director. Bernhard Meyer has been working as counselor for Bruetting ever since.

Products

The best-selling shoe is the model ‚Roadrunner‘, followed by 'Astroturfer‘, 'Marathon‘, and 'Multiplex‘, which are still being hand made in Germany.

Besides the ‘Handmade’-shoes, Bruetting is producing shoe in the following segments:

• Running
• Tennis-Classic-Soccer
• Indoor
• Fashion
• Kid’s shoes
• Wellness
• Nordic Walking
• Trekking/Outdoor
• Over-size

Quotes

• "From Roadrunner to Nike Air- Eugen Bruetting and the Dassler brothers were the pioneers".

• "For almost a decade, the complete running elite were walking in Bruetting’s […] From Franz-Josef Kemper, Manfred Steffny, Werner Gierke, Manfred Lötzerich, Hans-Jürgen Orthmann, Gerhard Weidner- und besides them thousands of others, each and every single one of them had a pair of Bruetting’s on their own."

External links

• Story at quality-report.de about the Brütting-Shoe