Cramer-Krasselt
| Industry | Marketing communications |
|---|---|
| Founded | 1898 |
| Founder | Fred Cramer William Krasselt |
| Headquarters | , United States |
Area served | Milwaukee, New York City[1] |
| Website | www |
Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent agency in the United States according to Advertising Age in terms of revenue and is probably best known for its ads for Corona Beer.[2]
Formation and overview
The agency was founded in 1898 in Milwaukee by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to Chicago in the mid-1980s, where it remains as of 2012.[1]
Other clients include AirTran Airways, Porsche Cars North America, Benjamin Moore, Heinz, Bombardier Recreational Products (including Sea-Doo and Ski-Doo brands), Edward Jones, Johnsonville Sausage, Sealy and TransUnion's TrueCredit.com. In 2011, they took on the $50M account for Cedar Fair, the company that owns Knott's Berry Farm.[3] In 2013, they declined to continue to represent Burlington Coat Factory. [4]
Controversy & campaigns
In Brian Mandelbaum, Cramer-Krasselt Digital Innovations Director simply “walked out the door” and quit. He gained some fame in the industry prior to working with the firm as a contestent on the fourth season of Donald Trump's The Apprentice.[5]
One of their contributions to pop culture beyond commercials was the stealth disco meme.
References
- ^ a b c Jeff Engel (October 29, 2012), "Hurricane Sandy puts Wisconsin generator makers into overdrive", Milwaukee Business Journal, bizjournals.com, retrieved October 30, 2012
- ^ http://www.adweek.com/news/advertising-branding/portrait-cramer-krasselt-146299
- ^ http://www.mediabistro.com/agencyspy/c-k-chicago-takes-a-ride-with-cedar-fair_b25621
- ^ http://www.mediabistro.com/agencyspy/heres-the-latest-on-c-k-burlington-relationship_b45804
- ^ http://www.mediabistro.com/agencyspy/we-hear-brian-mandelbaum-out-at-c-k-chicago_b18051