Display window
A display window, most commonly called shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. Such windows were invented about 1780. Display windows at boutiques usually have dressed-up mannequins in them.
Putting a window display of merchandise in a store's window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies something dishonest or deceptive.[1]
For examples of display windows, view WindowsWear. WindosWear is an online fashion technology company that features 2,000 window displays from over 500 stores in Barcelona, London, Milan, New York, and Paris. The site allows users to explore global style trends as curated and displayed by fashion retailers from around the world including Louis Vuitton, Chanel, Gucci, Bergdorf Goodman, Christian Louboutin, Ralph Lauren and many others[2].
See also
- A Guide to Window-Dressing (book)
- Display case
- Potemkin village
- Retail design
- Visual merchandising
- Window dresser
References
- Notes
- ^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.
- ^ Topping, Lucy. "Windows Wear: Visual Merchandising Gets Social Media Treatment" "The London Look", Winter 2012. Retrieved 4 June 2013.
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