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Display window of a Chanel shop, Rue Cambon, Paris.
Display window in a department store in Tarnogród during Communism

A display window, most commonly called shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Display windows are used to showcase the creativity, artistry, and theatrics of the store or brand.[1] Usually, the term refers to larger windows in the front façade of the shop. Such windows were invented about 1780. Display windows at boutiques usually have dressed-up mannequins in them.

Putting a window display of merchandise in a store's window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies something dishonest or deceptive.[2]

See also

References

Notes
  1. ^ Levinson, Lauren. “Exclusive: New WindowsWear Site Showcases Fashion Windows in Real-Time”, “Elle (magazine)”, 19 November 2012. Retrieved 8 August 2013.
  2. ^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.