Misha Janette

Misha Janette (born Michelle Janette Fleming, age 29 born in Washington State, USA) is a Tokyo-based fashion journalist, fashion director and fashion blogger. She is best known for her unique personal style, that has made her a fashion personality in Japan.

Education

Misha Janette graduated from Bunka Fashion College in Tokyo in 2007. “I was apprehensive about going to New York because it actually seemed so... stereotypical. If I was going to be working from the dirt on up anyway, I decided I might as well start somewhere really left-field and make it interesting.” [1].

Journalism career

She started her career as a fashion journalist after graduation, working for The Japan Times as lead fashion writer. She has also contributed to Kyodo News, Numéro TOKYO, Vogue Girl Japan, The Guardian UK, Sydney Morning Herald, Wallpaper*, CNN Travel, and now covers Tokyo Fashion Week for style.com. [2]

Fashion Personality

She is known throughout the industry for her highly particular taste in edgy, avant-garde fashion. [3] This has led to her working as a stylist for celebrities such as Nicki Minaj, actress Rinko Kikuchi and philosopher Shimoda Kageki. [4] She now hosts the TV show “Kawaii International” on the NHK World network since 2012. [5] She has recently collaborated with Furla on the #candycool project, making a bag and documentary video.[6] Since 2013 she has written a popular monthly column in Japanese fashion magazine SOEN called “Life in the 2.5 Dimension”.[7] She is also asked to DJ at fashion events and clubs, such as the Opening Ceremony 3rd anniversary in Tokyo.[8] In 2012 she took her style and translated it into a wig brand called Plumb that she owns and designs.[9]

Online career

Misha started a blog “Tokyo Fashion Diaries” in 2011 following the Great Hanshin Earthquake that is written in English, Japanese and Chinese. It is a platform for her artistic fashion photoshoots she styles as a fashion director, and as a journalist, she follows both Japanese and Western fashion with a leaning towards avantgarde runways and independent designers. “At the beginning, I was thinking about creating a blog to introduce Japanese fashion to people outside Japan. But the information on young designers that I write about in my blog are often not covered by Japanese magazines, and I wanted Japanese people to know about them too, so I decided to make my blog bilingual. “ [10]. She has since risen to become one of the most prominent fashion bloggers in Japan.

Blog Accolades

Chosen as the Japan representative blogger for the FURLA #CandyCool project, with a documentary and custom bag to be released Feb 2014 during Milan Fashion Week. (2013) [11]

Flown to ELLE Bangkok Fashion Week 2013 as a power influencer from Japan (2013) [12]

Chosen as one "power people" from Tokyo for Seibu Shibuya department store campaign, along with Patricia Fields. Shot by celebrity photographer Leslie Kee (2012) [13]

Collaborated with COACH on a custom "lagacy" bag as a fashion influencer and auctioned for charity. (2012) [14]

Was the only blogger flown from Japan to attend the 12-13 AW Milan Fashion Week as a guest of GUCCI with a trip to their factory in Florence (2012) [15]

Invited as top global blogger to PRADA Tokyo show with Rumi Neely, Bryanboy, Susie Bubble and Dane Pernet. Photo report currently featured on PRADA.com (2012) [16]

Chosen as one of Tokyo's top 10 fashion blogs by VOGUE Japan and awarded with a window display at Isetan Dept. store [17]

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