They Live

They Live
Theatrical release poster
Directed by	John Carpenter
Written by	John Carpenter
Produced by	Larry Franco
Starring	Roddy Piper Keith David Meg Foster
Cinematography	Gary B. Kibbe
Edited by	Gib Jaffe Frank E. Jimenez
Music by	John Carpenter Alan Howarth
Production companies	Alive Films Larry Franco Productions
Distributed by	Universal Studios Carolco Pictures
Release date	November 4, 1988 (1988-11-04)
Running time	94 minutes
Country	United States
Language	English
Budget	$3,000,000 (estimated)
Box office	$13,008,928

They Live is a 1988 American science fiction film written and directed by John Carpenter. It follows a nameless drifter referred to as "Nada," who discovers the ruling class are in fact aliens managing human social affairs through the use of a signal on top of the TV broadcast, concealing their appearance and subliminal messages in mass media.

The film stars Keith David, Meg Foster and professional wrestler Roddy Piper.

Plot

An unemployed drifter named "Nada" (Roddy Piper) finds construction work in Los Angeles, and befriends fellow worker Frank Armitage (Keith David), who leads him to a local shantytown soup kitchen. There, Nada notices strange activity around the church; a blind preacher loudly chastising others to wake up, a police helicopter scouts them overhead, and a drifter (George Buck Flower) complains that his TV signal is continually interrupted by a man warning everyone about those in power. Nada discovers the nearby church is a front: the choir is actually an audio recording and the building is filled with scientific equipment and cardboard boxes. Nada finds a box hidden in the wall but escapes when the preacher catches him. At night, police bulldoze the shantytown. Nada returns in the morning to find the church empty, but with the hidden box still there. In an alley, he opens the box and finds dozens of sunglasses. Taking one, he hides the box of remaining sunglasses in a garbage can.

Nada discovers the sunglasses are special; after putting on a pair, he sees the world in black and white and discovers it's not what it seems. Media and advertising hide constant totalitarian commands to obey and conform. Many in authority and wealthy are actually humanoid aliens with skull-like faces. In a grocery store Nada confronts an alien woman, who then speaks into her wristwatch notifying others about him. Two alien police officers try to apprehend Nada but he kills them, taking their guns. He goes on a shooting spree, looking for aliens in a bank. He sees one vanish using its wristwatch. Nada escapes, destroying an alien flying camera and taking Holly Thompson (Meg Foster), a Cable 54 assistant director, hostage. At her hill-top home, Nada tries to convince her of the truth. He also begins suffering headaches from using the glasses. Holly does not believe him and, catching him unaware, knocks him through a window and calls the police. Nada tumbles down a steep hillside and escapes, leaving his belongings behind.

Nada returns to the alley, where he finds the garbage can, where he hid the other glasses, empty. He sees and enters a nearby garbage truck, where he discovers and saves the box. Frank meets him to give him his paycheck and tells Nada—now considered a wanted man—to stay away. Nada fights with Frank in a long battle, trying to force him to put on a pair of sunglasses. Finally, Frank puts them on and sees the truth. The two rent a hotel room to discuss their predicament. Gilbert (Peter Jason), a member of the shantytown, discovers them and notifies them about a secret meeting with other activists.

There, Nada and Frank are given contact lenses to replace their glasses. They learn from the bearded man's broadcast that the aliens control Earth as their third world, depleting its resources and causing global warming before moving on to other planets. The aliens use a signal to camouflage themselves; destroying its source will allow everyone on Earth to see their true form. Frank is given an alien wristwatch, a complex radio and teleportation device. Holly appears, apparently joining the cause before apologizing to Nada. However, the police suddenly attack the meeting, killing anyone in sight, while Nada and Frank are cornered fighting their way out. Frank accidentally opens a temporary portal by throwing the watch, through which the two jump into a network of underground passages.

The two find the aliens in a grand hall celebrating with their elite human collaborators. The homeless drifter from earlier, now a well-dressed collaborator, believes the two to be collaborators as well. He takes them on a tour of the passages, revealed to link the alien society, including a space travel port. A further passage leads to the basement of Cable 54 station, the source of the signal. The two then launch an attack through the building to find the broadcaster on the roof, before meeting Holly and taking her along. As Nada climbs to the signal broadcaster, disguised as a satellite dish, Holly kills Frank. Revealed to be a collaborator, she takes aim at Nada and persuades him to stop as an alien police helicopter hovers overhead. Nada complies by dropping his weapon, but then retrieves a hidden pistol from his sleeve and kills her. He then shoots and destroys the broadcaster before being killed by the aliens, giving them the finger as his last gesture. With the signal destroyed, humans discover the aliens in their midst.

Cast

• Roddy Piper as John Nada
• Keith David as Frank Armitage
• Meg Foster as Holly Thompson
• George 'Buck' Flower as Drifter
• Peter Jason as Gilbert
• Susan Barnes as Brown Haired Woman
• Sy Richardson as Black Revolutionary
• Susan Blanchard as Ingenue
• Norman Alden as Foreman

Production

Development

The idea for They Live came from a short story called "Eight O'Clock in the Morning" by Ray Nelson, originally published in The Magazine of Fantasy and Science Fiction in the 1960s, involving an alien invasion in the tradition of Invasion of the Body Snatchers, which Nelson, along with artist Bill Wray, adapted into a story called "Nada" published in the Alien Encounters comic book anthology (cover date: April 1986). John Carpenter describes Nelson's story as "...a D.O.A. type of story, in which a man is put in a trance by a stage hypnotist. When he awakens, he realizes that the entire human race has been hypnotized, and that alien creatures are controlling humanity. He has only until eight o'clock in the morning to solve the problem." Carpenter acquired the film rights to both the comic book and short story and wrote the screenplay using Nelson's story as a basis for the film's structure.

The more political elements of the film are derived from Carpenter's growing distaste with the ever-increasing commercialization of 1980s popular culture and politics. He remarked, "I began watching TV again. I quickly realized that everything we see is designed to sell us something... It's all about wanting us to buy something. The only thing they want to do is take our money." To this end, Carpenter thought of sunglasses as being the tool to seeing the truth, which "is seen in black and white. It's as if the aliens have colorized us. That means, of course, that Ted Turner is really a monster from outer space." (Turner had received some bad press in the 1980s for colorizing classic black-and-white movies.) The director commented on the alien threat in an interview, "They want to own all our businesses. A Universal executive asked me, 'Where's the threat in that? We all sell out every day.' I ended up using that line in the film." The aliens were deliberately made to look like ghouls according to Carpenter, who said: "The creatures are corrupting us, so they, themselves, are corruptions of human beings."

Because the screenplay was the product of so many sources: a short story, a comic book, and input from cast and crew, Carpenter decided to use the pseudonym "Frank Armitage," an allusion to one of the filmmaker's favorite writers, H. P. Lovecraft (Henry Armitage is a character in Lovecraft's The Dunwich Horror). Carpenter has always felt a close kinship with Lovecraft's worldview and according to the director, "Lovecraft wrote about the hidden world, the "world underneath." His stories were about gods who are repressed, who were once on Earth and are now coming back. The world underneath has a great deal to do with They Live."

Casting

After a budget of approximately three million dollars was raised, Carpenter began casting the film. For the crucial role of Nada, the filmmaker cast professional wrestler Roddy Piper, whom he met at WrestleMania III earlier in 1987. For Carpenter it was an easy choice: "Unlike most Hollywood actors, Roddy has life written all over him." Carpenter was impressed with Keith David's performance in The Thing and needed someone "who wouldn't be a traditional sidekick, but could hold his own." To this end, Carpenter wrote the role of Frank specifically for the actor.

Filming

They Live was shot in eight weeks during March and April 1988, principally on location in downtown L.A. with a budget only slightly greater than $3,000,000. One of the highlights of the film is a five-and-half minute alley fight between David and Piper over a pair of the special sunglasses. Carpenter recalls that the fight took three weeks to rehearse: "It was an incredibly brutal and funny fight, along the lines of the slugfest between John Wayne and Victor McLaglen in The Quiet Man."

Reception

Critical response

Although not an immediate commercial success, the critical consensus according to Rotten Tomatoes was that critics thought of the movie as "A politically subversive blend of horror and sci fi" and went on to call it "an underrated genre film from John Carpenter." Rotten Tomatoes gave the film a rating of 88%. Metacritic, an aggregator of film critics ratings and reviews, gave the film a rating average of 50 out of 100.

In his review for the Boston Globe, Jay Carr wrote, "But once Carpenter delivers his throwback-to-the-'50s visuals, complete with plump little B-movie flying saucers, and makes his point that the rich are fascist fiends, They Live starts running low on imagination and inventiveness", but felt that "as sci-fi horror comedy, They Live, with its wake-up call to the world, is in a class with Terminator and RoboCop, even though its hero doesn't sport bionic biceps". In his review for the Chicago Reader, Jonathan Rosenbaum wrote, "Carpenter's wit and storytelling craft make this fun and watchable, although the script takes a number of unfortunate shortcuts, and the possibilities inherent in the movie's central conceit are explored only cursorily". Rick Groen, in his review for the Globe and Mail, wrote, "the movie never gets beyond the pop Orwell premise. The social commentary wipes clean with a dry towelette - it's not intrusive and not pedantic, just lighter-than-air". Allmovie contributor, Paul Brenner gave the film three and a half out of five stars. In her review for The New York Times, Janet Maslin wrote, "Since Mr. Carpenter seems to be trying to make a real point here, the flatness of They Live is doubly disappointing. So is its crazy inconsistency, since the film stops trying to abide even by its own game plan after a while". Richard Harrington, in his review for the Washington Post wrote, "it's just John Carpenter as usual, trying to dig deep with a toy shovel. The plot for "They Live" is full of black holes, the acting is wretched, the effects are second-rate. In fact, the whole thing is so preposterous it makes V look like Masterpiece Theatre".

Box office

The film opened on November 4, 1988 and debuted at #1 at the North American box office grossing $4,827,000 during its opening weekend. However, the film's audience quickly dwindled and it spent only two weeks in the Top Ten. The film had a total domestic gross of $13,008,928. Carpenter is on record as attributing the film's initial commercial failure to the hypothesis that "[those] who go to the movies in vast numbers these days don't want to be enlightened". The film's original release date was pushed back two weeks to avoid direct competition with Halloween IV: The Return of Michael Myers, which was a success at the box office.

Legacy

The film was ranked #18 on Entertainment Weekly magazine's "The Cult 25: The Essential Left-Field Movie Hits Since '83" list. Rotten Tomatoes ranked the fight scene between Roddy Piper's character, John Nada, and Keith David's character, Frank Armitage, seventh on their list of the "The 20 Greatest Fights Scenes Ever".

The fight between Jimmy and Timmy in the South Park episode "Cripple Fight" is almost a shot-for-shot recreation of the fight between Nada and Frank.

Jonathan Lethem called They Live one of his "favorite movies of the eighties, hands down," and wrote a book-length homage to it for the Soft Skull Press Deep Focus series.

Shepard Fairey also credits the movie as a major source of inspiration, sharing a similar logo to his "OBEY" campaign. "They Live was … the basis for my use of the word ‘obey,’" Fairey said. "The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising."

The film contains the quote "I have come here to chew bubblegum and kick ass. And I'm all out of bubblegum.", which was adlibbed by Piper. The quote was later referenced in the video game Duke Nukem 3D and eventually went on to become a part of pop culture.

Home video

On November 6, 2012 Shout! Factory released a Collector's Edition of the film on both DVD and Blu-ray.

External links

• They Live at John Carpenter's official movie site
• They Live at IMDb
• They Live at Rotten Tomatoes