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Treasure (song)

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"Treasure"
Song
B-side"Locked Out of Heaven"

"Treasure" is a song by American singer-songwriter Bruno Mars. The song was written by Mars, Philip Lawrence, Ari Levine, and Phredley Brown, while production was handled by the former three as members of The Smeezingtons. It was released as the third single from his second studio album Unorthodox Jukebox (2012).

Release

"Treasure" was released as the third single taken from "Unorthodox Jukebox", on June 17, 2013. To confirm the news, Digital Spy also published that the song will be soon released to UK radio stations.[2] While working on the album, Mars wrote the song with Philip Lawrence and Ari Levine.[3] Prior to its single release, the song peaked at #118 in France.[4]

Composition

"Treasure" was written by Bruno Mars, Daniel Eng, Philip Lawrence, Ari Levine and Phredley Brown, while production was handled by the latter three production-team The Smeezingtons.[5] The chord progression of [Ab, Fm, Gm, Cm] repeats throughout the song, changing only to end phrases on Bb7, a deceptive cadence. Mars's vocals range from the low note of Bb3 to the high note of C5. The song is notably similar to French electronic artist Breakbot's song "Baby I'm Yours", released on Ed Banger Records. Mars has said the song was inspired by Breakbot's 2010 track. Ed Banger owner Busy P responded in a Reddit AMA to questions about the song saying they considered it a compliment.[6]

Critical reception

"Treasure" was well received by music critics. Jason Lipshutz of Billboard wrote that one "gets the feeling that 'Treasure,' with its grand harmonies, classically kooky hooks and slyly sexual undertones, is the musical mode that makes Mars the happiest."[7] Melissa Maerz of Entertainment Weekly remarked that the song "makes silk-jumpsuit disco feel contemporary,"[8] while Spin's Dan Hyman favorably compared "Treasure" to the work of American disco artist Donna Summer.[9] Caroline Sullivan of The Guardian described the song as a "sprightly disco thumper".[10] Robert Copsey of Digital Spy gave the song a rating of 4 out of 5, stating that Mars " insists over '80s smooth funk guitars and retro-styled disco beats, before declaring his woman his "treasure" and "golden star" with a sense of unabashed affection. The result sounds like a modern day 'Rock With You'; a feat that few could get away with pulling off so authentically".[11]

Rolling Stone's Jody Rosen commented that 'Treasure' is a creamy Michael Jackson/Prince-schooled disco soul,[12] while Matt Cibula from Pop Matters compared also the "funky" song with the two musicians' work saying that 'Treasure' "knows that a flirt beats a bleat any day".[13] Matthew Horton from BBC Music wrote that the track has a "sugary early 80s funk", and that it "is lathered in so much slap bass it starts to sting".[14] Evan Rytlewski of The A.V. Club opined that Bruno "capably sells himself as a one-man Maroon 5 on the disco-spiked “Treasure.”". Ryan Reed of Paste Magazine gave the song a positive review, writing that "“Treasure” is stripper-theme funk-pop with gooey synth pads and enormous slap-bass fills that punch through like air-humps".[15]

Chart performance

In the US, it debuted on the Billboard Bubbling Under Hot 100 Singles chart at number 25 and in Canada debuted at number 98. The following week, the song moved into the US Hot 100 at number 76. It entered the top 40 in its second week on the chart and has since peaked at 5.[16] On the following week the song stayed in the same position but it entered the top 10 of radio and extends Mars' perfect top 10 streak on Radio Songs, as all 11 of his entries have now reached the top tier. As a result he tied with T-Pain (11 songs) for the longest career-opening top 10 streak among males dating to the list's December 1990 launch and is now within one of tying Mariah Carey (12 songs) for the best start among all acts.[17] It has sold over a million copies in the US as of July 2013.[18]

In Australia, it debuted at number 28 on the ARIA Charts week of May 19, 2013. In the following week, it climbed to number 17. The third week it peaked at number 10.[19] In France, after the single was released debuted at number 113, and on the following week it moved to number 53 on the chart. It fell to number 56 and on the following week climbed to number 46, currently it's peaking at number 13.[4] In Germany the song debuted at number 91 and on the next week moved to number 25, moving to number 26.

Live performances

File:BrunoMarsTreasureBMAs.jpg
Mars performing the song at 2013 Billboard Music Awards with The Hooligans, all surrounded by disco balls.

On January 11, 2013, Mars performed "Treasure" and his previous single "Locked Out of Heaven" on the late-night talk show Jimmy Kimmel Live.[20] On May 19, Mars began the 2013 Billboard Music Awards with a performance of the single. Described as funky, retro and amusing, the performance was reminiscent of classic Jackson 5 stage shows, from the matching ensembles to the simple, in-line choreography that Mars and his band employed. Gossiponthis.com stated that "While Bruno might not have the moves of Chris Brown, his attention to detail as a musician trumps Chris’ ability to moonwalk and crotch grab easily".

Mars performed the song live at Le Grand Journal on June 6, 2013.[21]

Bruno performed the song live at the finale of Germany's Next Topmodel, Cycle 8 on May 30, 2013 at SAP Arena in Mannheim.[22]

He performed the song on the season finale of Season 4 of The Voice.[23]

Music video

The video was shot in Las Vegas on May 20, 2013, the day after the band's live performance of "Treasure" at the Billboard Music Awards.[24] The female model/dancer in the video is Taja Riley.[25]

The music video was released on June 14, 2013 by Bruno Mars personally via his Twitter.[26] The style of the music video greatly resembles those of the band Earth, Wind & Fire, particularly of their song Let's Groove.[27] It is shown in a 4:3 aspect ratio.

Michael Lopez from The Huffington Post reviewed the video saying "Flossing a bright red blazer and a hefty afro, the part-Puerto Rican crooner looks like he time traveled to a vintage Euro discotheque. But to be honest, the trend works! And it’s certainly helped by “Treasure’s” bouncy beats."[28] While Kyle Anderson from EW states that "We should probably just change the name of this year from “2013″ to “1978,” because there are more sparkly suits and disco guitars than we know what to do with." and that "Bruno Mars has gone full-on Betamax for his new video for the track “Treasure.” It’s all there: The suits, the setting, and the bong-water video effects".[29]

Interactive Music Video

After the release of his music video, Mars and his label with the help of a NYC-based technology agency OKFocus, created a website that integrates fan footage shot using Instagram's video function with the official video. When fans visit TreasureDance.com they'll be presented with an old-fashioned-looking TV — a nod to the retro quality of the "Treasure" video — outfitted with a pair of knobs. When they click play, the official video will begin playing, interspersed with fan footage that has been hashtagged with #treasuredance. Users can click the knobs to skip around footage, as well as click on Instagram usernames to see those dancers' accounts.[30]

"The site looks for videos posted with the hashtag #TreasureDance on Instagram, takes the newest 100 videos and places them in a random sequence alongside Bruno Mars's preexisting music video for Treasure,"OKFocus's Chief Technology Officer Jules LaPlace and Creative Director Ryder Ripps told MTV News, adding that the song's "tempo, temperament and general vibe" make it the perfect jam for the project.This is the first such project to be created using Instagram's video functionality, which launched in June.[31]

Track listing

  • German CD single[32]
  1. "Treasure" – 2:56
  2. "Locked Out of Heaven" (Paul Oakenfold Remix) – 5:17
  1. "Treasure (Sharam radio remix)" — 3:41
  2. "Treasure (Audien radio edit)" — 3:52
  3. "Treasure (Cash Cash radio mix)" — 3:28
  4. "Treasure (Robert DeLong radio edit)" — 2:58
  5. "Treasure (Bailey Smalls radio edit)" — 3:32

Credits and personnel

Recording
Personnel

Source:[34]

Charts and certifications

Release history

Country Date Format Label
United Kingdom June 12, 2013[66] Contemporary hit radio Atlantic Records
Germany June 21, 2013[32] CD single

References

  1. ^ Sendra, Tim. "Unorthodox Jukebox – Bruno Mars". Allmusic. Rovi Corporation. Retrieved May 16, 2013.
  2. ^ http://www.digitalspy.co.uk/music/news/a477538/bruno-mars-confirms-new-single-treasure-extra-tour-dates-listen.html
  3. ^ Stern, Mike, ed. (April 18, 2013). "From (Sammy) Adams To ZZ (Ward): Summer Music A To Z" (PDF). Billboard. New York: Prometheus Global Media: 2. Retrieved May 16, 2013.
  4. ^ a b c "Bruno Mars – Treasure" (in French). Les classement single. Retrieved May 14, 2013.
  5. ^ Unorthodox Jukebox (CD liner). Atlantic Records. {{cite AV media notes}}: Unknown parameter |artist= ignored (|others= suggested) (help); Unknown parameter |publisherid= ignored (help)
  6. ^ http://www.reddit.com/r/IAmA/comments/1h9cxi/iam_pedro_winter_but_everybody_calls_me_busy_p_ed/cas48fu
  7. ^ Lipshutz, Jason (December 11, 2012). "Bruno Mars, 'Unorthodox Jukebox': Track-By-Track Review". Billboard. New York: Prometheus Global Media. Retrieved May 16, 2013.
  8. ^ Maerz, Melissa (February 20, 2013). "Unorthodox Jukebox (2012): Bruno Mars". Entertainment Weekly. New York. Retrieved May 17, 2013.
  9. ^ Hyman, Dan (December 12, 2012). "Bruno Mars, 'Unorthodox Jukebox' (Atlantic)". Spin. New York. Retrieved May 17, 2013.
  10. ^ Sullivan, Caroline (January 3, 2013). "Bruno Mars: Unorthodox Jukebox – review". The Guardian. London. Retrieved May 17, 2013.
  11. ^ http://www.digitalspy.co.uk/music/singlesreviews/a486160/bruno-mars-treasure-single-review.html
  12. ^ http://www.rollingstone.com/music/albumreviews/unorthodox-jukebox-20121211
  13. ^ http://www.popmatters.com/pm/review/166294-bruno-mars-unorthodox-jukebox/
  14. ^ http://www.bbc.co.uk/music/reviews/cr8r
  15. ^ http://www.pastemagazine.com/articles/2012/12/bruno-mars-unorthodox-jukebox.html
  16. ^ Trust, Gary (June 26, 2013). "Robin Thicke Still Atop Hot 100; Miley Cyrus, Bruno Mars Reach Top 10". Prometheus Global Media. Retrieved June 27, 2013.
  17. ^ Trust, Gary (July 3, 2013). "Robin Thicke's 'Blurred Lines' Holds Atop Hot 100". Prometheus Global Media. Retrieved July 4, 2013.
  18. ^ Paul Grein (July 17, 2013). "Week Ending July 14, 2013. Songs: Seven For Jay-Z". Chart Watch. Yahoo.
  19. ^ a b "Bruno Mars – Treasure". ARIA Top 50 Singles. Retrieved May 14, 2013.
  20. ^ "Bruno Mars Reworks "Locked Out Of Heaven" On 'Jimmy Kimmel Live': Watch". Idolator. Spin Media. January 12, 2013. Retrieved May 16, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  21. ^ "Le Live Du Grand Journal". Retrieved June 15, 2013.
  22. ^ "Watch: Robin Thicke, Psy & Bruno Mars Perform on 'Germany's Next Top Model' Finale". Idolator. Spin Media. May 30, 2013. Retrieved May 30, 2013. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  23. ^ Kiesha (June 19, 2013). "Bruno Mars Performs 'Treasure' on The Voice Finale [VIDEO]". wild 104. Retrieved june 21,2013. {{cite web}}: Check date values in: |accessdate= (help)
  24. ^ "Modeling Casting Call".
  25. ^ Taja Riley. "Treasure's video model". Twitter. Retrieved May 21, 2013.
  26. ^ Bruno Mars (June 14, 2013). " "Mars releases worlwide Treasure's video". Twitter. Retrieved June 18, 2013.
  27. ^ http://iamboigenius.com/bruno-mars-earth-wind-fire-in-treasure-video/. {{cite web}}: Missing or empty |title= (help)
  28. ^ Michael Lopez (June 17, 2013). "Bruno Mars Releases Retro Music Video For 'Treasure' (VIDEO)". Huffington Post. Retrieved June 21, 2013.
  29. ^ Kyle Anderson (June 14, 2013). "Bruno Mars' time-traveling 'Treasure' video: Watch it here". EW. Retrieved June 21, 2013.
  30. ^ Mars Puts His Fans Center Stage With 'Treasure' Interactive http://.mtv.com/news/articles/1711034/bruno-mars-treasure-interactive-instagram.jhtml=Bruno Mars Puts His Fans Center Stage With 'Treasure' Interactive. {{cite web}}: Check |url= value (help); Missing or empty |title= (help)
  31. ^ Mars Puts His Fans Center Stage With 'Treasure' Interactive http://.mtv.com/news/articles/1711034/bruno-mars-treasure-interactive-instagram.jhtml=Bruno Mars Puts His Fans Center Stage With 'Treasure' Interactive. {{cite web}}: Check |url= value (help); Missing or empty |title= (help)
  32. ^ a b "Treasure (2track)". Amazon.de. Retrieved June 16, 2013.
  33. ^ "iTunes - Music - Treasure (Remixes) - EP by Bruno Mars". Apple. Retrieved 14 August 2013.
  34. ^ Unorthodox Jukebox (Media notes). United States: Atlantic Records. 2012. {{cite AV media notes}}: |format= requires |url= (help); Unknown parameter |albumlink= ignored (help); Unknown parameter |artist= ignored (|others= suggested) (help)
  35. ^ "Bruno Mars – Treasure" (in German). Ö3 Austria Top 40. Retrieved June 12, 2013.
  36. ^ "Bruno Mars – Treasure" (in Dutch). Ultratop 50. Retrieved May 14, 2013.
  37. ^ "Bruno Mars – Treasure" (in French). Ultratop 50. Retrieved May 17, 2013.
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  39. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 31. týden 2013 in the date selector.
  40. ^ "Bruno Mars – Treasure". Tracklisten.
  41. ^ "Bruno Mars Chart History (Euro Digital Song Sales)". Billboard.
  42. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  43. ^ "Chart Track: Week 28, 2013". Irish Singles Chart.
  44. ^ "Media Forest Week 22, 2013". Israeli Airplay Chart. Media Forest.
  45. ^ "The Official Lebanese Top 20". Retrieved August 13, 2013.
  46. ^ "Mexico Ingles Airplay". Billboard.
  47. ^ "Nederlandse Top 40 – Bruno Mars" (in Dutch). Dutch Top 40. Retrieved May 31, 2013.
  48. ^ "Bruno Mars – Treasure". Top 40 Singles. Retrieved June 14, 2013.
  49. ^ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Dance Top 50. Retrieved August 15, 2013.
  50. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  51. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201327 into search.
  52. ^ "South Korea Gaon International Chart (2012.12.09 – 2012.12.15)". Gaon Chart. Retrieved May 17, 2013.
  53. ^ "Bruno Mars – Treasure". Swiss Singles Chart. Retrieved June 12, 2013.
  54. ^ "Official Singles Chart Top 100". Official Charts Company.
  55. ^ "Bruno Mars Chart History (Hot 100)". Billboard.
  56. ^ "Bruno Mars Chart History (Pop Songs)". Billboard.
  57. ^ "Bruno Mars Chart History (Dance Club Songs)". Billboard.
  58. ^ "Bruno Mars Chart History (Adult Pop Songs)". Billboard.
  59. ^ "Bruno Mars Chart History (Adult Contemporary)". Billboard.
  60. ^ "Record Report - Pop/Rock General". Record Report (in Spanish). R.R. Digital C.A. July 13, 2013. Archived from the original on July 11, 2012.
  61. ^ "ARIA Charts – Accreditations – 2013 Singles". ARIA Charts. Australia: Australian Recording Industry Association. Retrieved June 16, 2013.
  62. ^ "Canadian single certifications – Bruno Mars – Treasure". Music Canada.
  63. ^ "NZ Top 40 Singles Chart - July 1, 2013". Recording Industry Association of New Zealand. Retrieved June 28, 2013.
  64. ^ Paul Grel (July 27, 2013). "Week Ending July 14, 2013. Songs: Seven For Jay-Z". Yahoo!.
  65. ^ "American single certifications – Bruno Mars – Treasure". Recording Industry Association of America. Retrieved July 28, 2013.
  66. ^ "BBC Radio 1 Playlist – 12 June 2013". BBC Radio 1. BBC. Archived from the original on June 16, 2013. Retrieved June 16, 2013.
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