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Be Careful with My Heart

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Be Careful with My Heart
File:BCWMHtitlecard.jpg
GenreRomantic comedy
Created byMel Mendoza-Del Rosario
Written byDenise O'Hara
Nika Layson
Jimuel dela Cruz
Dexter Hemedez
Alpha Kristine Fortun
Directed byJeffrey R. Jeturian
Mervyn B. Brondial
StarringJodi Sta. Maria
Richard Yap
Mutya Orquia
Janella Salvador
Jerome Ponce
Opening themePlease Be Careful With My Heart
by Jodi Sta. Maria and Richard Yap
ComposerJose Mari Chan
Country of originPhilippines
Original languagesFilipino, English
No. of episodes299 (as of September 6, 2013)
Production
Executive producersGrace Ann Bodegon-Casimsiman
Narciso Y. Gulmatico, Jr.
ProducersKeila Marie Celso
Ruchel Covacha
CinematographyNeil Daza
EditorsJoy Buenaventura
Ray-Ann Endaya
Shyra Marie Joaquin
Billy Joe Karganilla
Joseph Nathaniel Lopez
Maydelle Marcial
Ding Mora
Geomar Triño
Running timeMon–Fri at 11:45am (PST);
45 mins
Sat at 10:00am (PST);
120 mins
Original release
NetworkABS-CBN
ReleaseJuly 9, 2012 (2012-07-09) –
present

Be Careful With My Heart is a 2012 Philippine daytime television drama which premiered on ABS-CBN on July 9, 2012 airing before It's Showtime. It is also broadcast worldwide on The Filipino Channel. It is topbilled by Jodi Sta. Maria and Richard Yap. It is one of the most successful teleserye of ABS-CBN.[2][3][4]

It is the first television drama in the Philippines made by ABS-CBN to be filmed and broadcast in high definition.[1][5]

Synopsis

A simple girl, Maya dela Rosa (Jodi Sta. Maria), her older sister, Cristina Rose, and Cristina's son are introduced as tour guides for their hometown, San Nicolas, with their mother running a souvenir shop. Money is often less than the living expenses and household repairs. Cristina hopes to work at sea while Maya dreams of becoming a flight stewardess. One rainy night, after an attempt to fix the roof, Cristina breaks her leg and is thus unable to complete her schooling to become a sea woman. With a large medical bill, the future and current expenses, Maya deems it necessary to work overseas for two years to help her family. Upon arrival in Manila, Maya discovers that the woman who had offered work overseas had swindled her. Maya is stuck in Manila with no money or place to go. Relentless, Maya allows no one to stop her, not even the handsome, wealthy widower Richard Lim (Richard Yap), who reminds her of her shortcomings.

Ironically, Richard is her last hope because of his influence in the airline industry. He offers Maya to become his youngest daughter's (who has selective mutism) temporary nanny in exchange for his help. Maya agrees to the offer. Upon entering the Lim home, she finds herself involved in the private lives of Richard and his three problematic children: Luke (Jerome Ponce), Nikki (Janella Salvador) and Abby (Mutya Orquia).

Maya realizes that since Richard's wife died, the family's joy died with her; hence their problems. Maya is tasked to bridge Richard to his children and eventually she succeeds in rebuilding the family. However, in repairing their broken hearts, Maya encounters bigger challenges that test her determination and, more importantly, her heart. While fulfilling her obligation, she falls in love with the Lim children and, admittedly, with Richard.

Cast

Main Cast

  • Jodi Sta. Maria as Maya dela Rosa - At 25, Maya is a simple, idealistic provincial girl who dreams of becoming a flight attendant but in a twist of events ends up becoming a nanny for a wealthy family in Manila. She took the job in exchange of an educational scholarship from her boss, Richard Lim. She is very family-oriented and will do everything to make her family's life in the provinces comfortable. She has an innocent charm, yet confident, and has a very positive attitude in life. Later in the story, she falls in love with Richard.
  • Richard Yap as Richard "Ser Chief" Lim - He is the owner and president of the famous Lim Aviation Services, an aircraft maintenance repair and overhaul business. Known for being a cold, harsh and strict boss, he has one son and two daughters, namely: Luke, Nikki and Abby. A widower of 5 years, losing his wife Alexandra to an airplane crash, he hires Maya to take care of his youngest daughter after she rescues Abby from an incident at the airport. Maya endearingly calls him Ser Chief. Later in the story, he falls in love with Maya.
  • Mutya Orquia as Abigail Ruth "Abby" Lim - The youngest of the brood, Abby had difficulty expressing herself when her mother died. Richard has spoiled Abby and she has become overly sensitive when she hears fights and arguments in the family.Richard decide that abby will having her home school because they are afraid in what will abby's reaction if she will see a lot of people. The Lims have hired many nannies in the past and no one lasted even a week because of Abby's difficult ways. But when Maya saves her from an accident at the airport, Abby finds an instant ally in the simple girl from Mindoro.
  • Janella Salvador as Nikki "Nik-Nik" Grace Lim - She is the middle child and the spitting-image of her mother. After the death of her mom, Nikki tries to overcompensate for her loss and tries to take charge of her siblings. She always yearns for her father's attention and at first, she has taken a dislike for Maya, Abby's noisy, new nanny. She often speaks in Taglish.
  • Jerome Ponce[6] as Luke Andrew Lim - When his mom died, Luke became the silent and rebellious eldest child. Aloof as he may seem, he cares for the welfare of his sisters but he tries to hide it if he can.

Supporting Cast

  • Aiza Seguerra as Cristina Rose "Kute" dela Rosa' - Maya's sister; called Kute as a portmanteau of the words "Kuya" and "Ate". She is the mother of Cho; early on, she injures her leg by falling off a roof, thus serving as a catalyst for the story.
  • Sylvia Sanchez as Teresita dela Rosa - Maya and Kute's mother; she is the owner of the karinderia and the daughter of Mamang dela Rosa.
  • Gloria Sevilla as Manang Fe - Ser Chief's nanny when he was young and the longest nanny in the Lim family.
  • JM Ibañez as Pocholo "Cho/Junior Pards" Macavinta - Kute's son, Mamang and Teresita's grandson, and Jeff's son.
  • Divina Valencia as Conchita "Mamang" dela Rosa - Kute and Maya's grandmother and the mother of Teresita.
  • Tart Carlos as Doris - Sabel's close friend and a maid; later Abby's nanny in the Lim family.
  • Vivieka Ravanes as Sabel - Doris' close friend and a maid in the Lim family.
  • Micah Muñoz as Joma - The driver of the Lim family.
  • Paul Jake Castillo as Simon - Maya's friend, who is in love with her.
  • Nathan Lopez as Emman - Maya's gay friend and roommate.
  • Marlo Mortel as Nicolo Angelo Cortez - Luke's best friend, who makes fun of Nikki.
  • Claire Ruiz as Josephine "Joey" Acosta - Luke's girlfriend who later broke up with him when she didn't pass the entrance test for the college she wanted to go into.
  • Marc Carlos de Leon as Iñigo - Luke and Nicolo's enemy in high school who became their buddy in college.
  • Jeremiah "Bagito" Roxas as Ron-Ron - Cho's enemy.
  • Mai-Mai Adriano as Megan - Nikki's classmate and school friend.
  • Abigail Francisco Macapagal as Stacy - Nikki's classmate and school friend.
  • Kelly Gwayne dela Cruz as Yra - Nicolo's bestfriend.
  • Arvic Tan as Louie - Luke and Nicolo's friend.

Recurring Cast

  • Noel Trinidad as Don Roberto Lim - Richard's father and Luke, Nikki and Abby's grandfather.
  • Marissa Delgado as Donya Esmeralda Lim - Richard's mother and Luke, Nikki and Abby's grandmother.
  • Tom Rodriguez as Jeff "Pards" Macavinta - Kute's friend and Cho's father.
  • Assunta de Rossi as Katrina "Ina" Ruiz - Maya's boss who has a crush on Richard.
  • Kalila Aguilos as Liza - Ser Chief's secretary.
  • Johan Santos as Wilson de Juan - Maya's straight classmate guy who also works at the airport.
  • Diamond Shen as Jonah - Maya's classmate.
  • Vandolph Quizon as Lino - Jeff's cousin who also works in the karinderia.
  • Robert Ortega as Fred - Ser Chief's assistant that moved and work to another company.
  • Ya Chang as Engineer Yamaguchi - Ser Chief's worker at the airplane industry.
  • Jerico Redrico as Lloyd
  • Pinky Amador as Zenaida Belmonte - Maya's terror teacher in her training school.
  • Cris Villanueva as Ryan Molina
  • Terence Baylon as Elmer - Sabel and Doris' crush.
  • Mark Luz as Engineer Gutierrez
  • Sier Edward Atienza Lao, Jade Gultiano, Pol Aron Casas, Erwin Strydom and Prince Ivan Nacachi as Tropa ni Iñigo - Iñigo's bad influenced friends.

Guest Cast

  • Sunshine Garcia as Stephanie
  • Nick Lizaso as Don Julio Demornay
  • Joyce So as Anna Martinez
  • Dionne Monsanto as Teacher Emy - Abby's homeschool teacher
  • Jed Montero as Teacher May Anne
  • Melai Cantiveros as Gemma
  • Karen Leslie Dematera as Gina
  • Princess Manzon as Karisa
  • Agatha Tapan as Yaya Melinda
  • Cai Cortez as Luisa
  • Meg Imperial as Sarah
  • Andre Tiangco as Airline Purser

Special Participation

  • Luis Manzano as James Ventura - A pilot and Maya's friend and likes Maya.
  • Maricar Reyes as Rafaella "Rafi" Alcantara- Ser Chief's bestfriend and always support Richard about his love life and Maya.
  • Edward Mendez as Charlie Ramirez - Rafi's boyfriend.
  • Sunshine Cruz as Alexandra "Alex" Lim - Richard's wife and Luke, Nikki and Abby's mom, died on an airplane crash.
  • Pen Medina as Arturo - Kute and Maya's father and Teresita's husband, but he has disappeared due to still unknown reason.
  • Ping Medina as young Arturo
  • Beauty Gonzales as young Teresita

Production and development

After ABS-CBN launched the exclusive behind-the-scenes channels for Walang Hanggan and Princess and I, Be Careful With My Heart also aired its exclusive interviews of the cast and crew in the network's website.

Due to the public demand, ABS-CBN announced that starting September 15, an additional time slot of episode reruns will air every Saturday at 10:30 a.m. (PST) called, Be Careful With My Heart: Sabado Rewind. However, after its first run, ABS-CBN decided to air it at 10:00 a.m. instead. The time slot was later moved back to 10:30 a.m. as of June 8, 2013.

Critical reception

Ratings

The drama's pilot episode garnered a 15.2 household rating (total Philippines = urban and rural households), considerably high for a morning drama, and dominated its competitor, GMA7's Chef Boy Logro: Kusina Master which got 8.8% according to data released by Kantar Media.[7] Be Careful with My Heart (11:15 am Philippine time, under the ABS-CBN PrimeTanghali block, now currently 11:45 timeslot due to newly added shows) premiered strongly on July 9, 2012, along with acquired Korean drama Two Wives (10 am Philippine time, under the ABS-CBN Umaganda block) on the pre-noontime block. Since then, Be Careful With My Heart's ratings proved that it is the #1 daytime show on Philippine TV, according to Kantar Media/TNS Total Philippines (Urban+Rural households) ratings, while Two Wives was the #1 Korean drama on Philippine TV, also the strongest (ratings-wise) show on ABS-CBN Umaganda and its time slot.[8]

Marketing

Promotions

After it's first year run, the show slowly gains endorsements from companies. The advertisements only airs during and after the commercial breaks of the show.

Year Brand name Company name Actor/Character
2013 Nescafé Nestlé Jodi Sta. Maria (Maya), Gloria Sevilla (Manang Fe), Tary Carlos (Doris) and Vivieka Ravanes (Sabel)
2013 Amaia Land Ayala Land Richard Yap (Ser Chief) and Jodi Sta. Maria (Maya)
2013 Tuseran and Solmux Unilab Richard Yap (Ser Chief); Tart Carlos (Doris) and Jerome Ponce (Luke) – for Tuseran; and Vivieka Ravanes (Sabel) and Janella Salvador (Nikki) – for Solmux
2013 Domex Unilever Gloria Sevilla (Manang Fe), Tart Carlos (Doris) and Vivieka Ravanes (Sabel)

Film

On June 18, 2013, Metropolitan Manila Development Authority (MMDA) announced the 8 entries competing for the 2013 Metro Manila Film Festival (MMFF), which includes the Be Careful With My Heart movie. Jodi Sta. Maria and Richard Yap will reprise their roles for the movie, which will premiere on December 25, 2013. The film is said to be the continuation of where the chapter of the series will end shortly before MMFF, by early December 2013.[9][10][11] In several recent interviews and appearances, Yap and Sta. Maria also mentioned that their TV series will be back on air after the movie to continue the story.[12][13]

Soundtrack

Untitled
No.TitleArtistLength
1."Please Be Careful With My Heart"Jodi Sta. Maria and Richard Yap3:40
2."When You Say Nothing At All"Jodi Sta. Maria and Richard Yap3:41
3."Kaba"Jodi Sta. Maria4:00
4."Torete"Jodi Sta. Maria3:26
5."When You Say Nothing At All"Richard Yap3:42
6."The Way You Look Tonight"Richard Yap3:52
7."Sorry Na, Pwede Ba?"Richard Yap2:47
8."I'll Be There For You"Aiza Seguerra4:17
9."Please Be Careful With My Heart"Sam Milby and Juris4:09

See also

References

  1. ^ a b Director Jeffrey Jeturian shares success secret of "Be Careful With My Heart"
  2. ^ http://www.abs-cbnnews.com/entertainment/06/05/12/jodi-papa-chen-headline-new-soap
  3. ^ http://www.push.com.ph/features/7976/jodi-sta-maria-headlines-a-teleserye-for-the-first-time/
  4. ^ Unexpected romance
  5. ^ Be Careful With My Heart: Official Full Trailer retrieved via www.youtube.com via abscbnonline user 09-27-2009
  6. ^ "Spotlight: Jerome Ponce of Be Careful with my Heart". Retrieved August 25, 2009.
  7. ^ Be Careful With My Heart pilot wins timeslot
  8. ^ Santiago, Erwin. "Kantar Media-TNS Total Philippines Household Ratings (July 20-23): Walang Hanggan and Be Careful With My Heart lead ABS-CBN domination". Philippine Entertainment Portal. Retrieved July 25, 2009.
  9. ^ Be Careful With My Heart movie plot revealed retrieved 08-17-2013
  10. ^ Be Careful With My Heart movie shows what happens after the wedding retrieved 08-17-2013
  11. ^ Be Careful With My Heart movie aims 39th MMFF retrieved 08-17-2013
  12. ^ http://push.abs-cbn.com/features/9669/jodi-sta-maria-and-richard-yap-reveal-what-to-expect-in-be-careful-with-my-heart-the-movie/
  13. ^ http://push.abs-cbn.com/features/9669/jodi-sta-maria-and-richard-yap-reveal-what-to-expect-in-be-careful-with-my-heart-the-movie/
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