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Garuda Indonesia
IATA ICAO Call sign
GA GIA INDONESIA
Founded28 January 1949
Hubs
Secondary hubs
Frequent-flyer programGaruda Frequent Flyer
AllianceSkyTeam (joining in March 2014)[1]
Subsidiaries
Fleet size99
Destinations56 (35 domestics and 21 international)
Parent companyGovernment of the Republic of Indonesia (60%)
HeadquartersSoekarno-Hatta International Airport
Tangerang, Banten, Indonesia
Key people
Websitewww.garuda-indonesia.com

PT Garuda Indonesia (Persero) Tbk (IDX: GIAA), publicly known as Garuda Indonesia, is the flag carrier of Indonesia.[3] It is named after the mythical giant bird Garuda of Hinduism and Buddhist mythology. Garuda Indonesia is headquartered at Soekarno-Hatta International Airport in Tangerang, near Jakarta.

The airline operates flights to a number of destinations in Southeast Asia, East Asia, the Middle East, Europe and Australia from its main hub, Soekarno–Hatta International Airport as well as other hubs at Ngurah Rai International Airport, Bali; Sultan Hasanuddin International Airport, Makassar; and Kuala Namu International Airport, Medan.[4][5]

Garuda Indonesia was the official sponsor of the 2011 SEA Games and is currently the official airline partner of Liverpool FC. The airline received its IATA Operational Safety Audit (IOSA) in 2008 and 2010.[6][7] In 2012, the airline officially spun-off its Citilink low-cost operations.[8]

History

The beginnings

Douglas DC-3 Seulawah, the first Garuda Indonesia aircraft is set for display in Taman Mini Indonesia Indah, contribution of the Acehnese people

Garuda Indonesia had its beginnings in the Indonesian war of independence against the Dutch in the late 1940s, when Garuda flew special transports with a Douglas DC-3.[9] 28 January 1949 is generally recognized as the airline's founding date, at which time the airline was known as "Garuda Indonesian Airways." The first aircraft was a DC-3 known as Seulawah (Acehnese: "Gold Mountain"[citation needed], or from Arabic Shalawah, means praise/worship) and was purchased for a sum of 120,000 Malayan dollars, which was provided by the people of Aceh (notably local merchants).[10] During the revolution, the airline supported Indonesian interests, such as carrying Indonesian leaders for diplomatic missions. Now, a chartered Garuda Indonesia Airbus A330-300 is used by the President of Indonesia for presidential travels.

The Burmese government helped the airline significantly during its beginnings. The country's national airline, Union of Burma Airways, often chartered this DC-3 for its own flights. Accordingly, upon Garuda's formal joint incorporation with KLM on 31 March 1950, the airline presented the Burmese government with a DC-3. By 1953, the airline had 46 aircraft,[9] although by 1955 its Catalina fleet had been retired. Fourteen De Havilland Heron aircraft were acquired to serve shorter range routes. In June 1956, Garuda made its first Hajj flight, operated with a Convair 340 carrying 40 Indonesians, to the city of Mecca.[9]

The name "Garuda" was derived from a Dutch poem written by a renowned scholar and poet Raden Mas Noto Soeroto;"Ik ben Garuda, Vnishnoe's vogel, die zijn vleugels uitslaat hoog boven uw eilanden" which means "I'm a Garuda, Vishnu's Bird, spreads its wings high above the Islands". In Hindu mythology, Garuda is name of Lord Vishnu's vehicle

The line was mentioned by Sukarno during the Dutch-Indonesian Round Table Conference at The Hague, from August 23 to November 2, 1949.

The 1960s: Growth and expansion

Garuda Indonesian Airways Fokker F-28 at Paris Air Show in 1973

The 1960s were times of growth for the airline; the fleet in 1960 included eight Convair 240s, eight Convair 340s and eight Convair 440s. In 1961 and late 1965, three Convair 990 jet aircraft were introduced along with three Lockheed L-188 Electras, and a route was opened to Kai Tak International Airport in Hong Kong. After concentrating on domestic and regional services, the first flights to Europe were added on 28 September 1963, to Amsterdam and Frankfurt. In 1965, flights to Europe were expanded to include Rome and Paris via Bombay and Cairo, with the exclusive use of Convair 990 aircraft. That year, flights to People's Republic of China started, with Garuda flying to Canton via Phnom Penh. Also in 1965, the jet age arrived for Garuda, with a Douglas DC-8 that flew to Amsterdam's Schiphol Airport via Colombo, Bombay, Rome and Prague.[9]

1970s–1980s: New equipment

A Garuda Indonesia Boeing 747-200 (named City of Jakarta) at Zurich, Switzerland. (1985)

In early 1970s, Garuda Indonesia introduced McDonnell Douglas DC-9 and Fokker F28 jets, and at one point Garuda owned 62 Fokker jets, making Garuda the world's largest operator of F28s at that time. In 1973, the carrier introduced the Douglas DC-10; it later introduced the Boeing 747-200, in 1980, and Airbus A300-B4 on 21 June 1982. Garuda was the launch customer for Airbus A300 with two-man crew cockpit (designated A300B4-220FFCC). By 1984, nine of these were in service, supplemented by 8 Douglas DC-10s, 24 Douglas DC-9s, 45 Fokker F-28s, and 6 Boeing 747-200s. In 1985 under Reyn Altin Johannes Lumenta Garuda created a controversy by hiring foreign brand consultants Landor Associates to create a new logo and colour scheme for Garuda Indonesia, a project that cost the company millions of US dollars. This move was later on applauded as vital for the reputation and corporate identity of Garuda Indonesia as the national airline. Lumenta also increased flights frequency and destinations, reduced ticket prices and collaborated with Merpati, introducing flexible tickets valid for both Indonesian airlines.[11] During the 1970s the airline had its headquarters in Jakarta.[12]

1990s: The difficult time for Garuda

A Garuda Indonesia McDonnell Douglas MD-11 taxiing at Paris-Charles de Gaulle Airport, France in 1994

In 1991, Garuda purchased 9 McDonnell-Douglas MD-11s;[9] it later introduced Boeing 747-400 in 1994 (two of them were purchased directly from Boeing, the third was ex-Varig), and Airbus A330-300, in 1996. But during this time, Garuda suffered two major accidents. The first of these happened in Japan in the summer of 1996; the second happened in 1997 when an Airbus A300 crashed near Medan, North Sumatra, killing everyone aboard in what remains Indonesia's worst aviation disaster. The 1997 Asian financial crisis hit Indonesia and Garuda hard,[13] resulting in severe cutbacks on unprofitable routes. Despite once having a comprehensive worldwide route network, Garuda currently suspends services to United States, despite once flown to Honolulu and continues to Los Angeles. Largely due to historical links with the Netherlands, Garuda continued to operate flights to Amsterdam and Frankfurt after the initial cutbacks, although these flights were also discontinued from 28 October 2004. The situation was exacerbated by the September 11, 2001 terrorist attacks in the U.S., the Bali bombings, the 2004 Indian Ocean earthquake and tsunami, and the SARS scare, all of which contributed to a downturn in air travel and Indonesian tourism. However, by 2005, the airline had largely recovered from its economic problems.[14]

2000–2009: Plummeting reputation and EU ban

A Garuda Indonesia Airbus A330-300 landing at Ngurah Rai International Airport in 2008

In 2001, Garuda established a low-cost subsidiary, CitiLink, to provide shuttle services between Indonesian cities. The carrier stated operations with five ex-Garuda Indonesia Fokker F28s.

There was speculation that Garuda would expand its route map again before the end of the decade, possibly after the scheduled completion of the new Medan airport, Kuala Namu International Airport, in 2009. However, completing the new airport has been delayed until 2012. This could include routes to major European hubs such as Paris, London, and Frankfurt, pending clearance by the European Union.

The Garuda Indonesia Boeing 737 old and new livery line up at Soekarno Hatta International Airport, Indonesia. The far right is the new livery. (2010)

In June 2007, the EU banned Garuda Indonesia, along with all other Indonesian airlines, from flying into any European countries,[15][16] following the crash of a Boeing 737-400 earlier that year. With the support of the international aviation industry for all Indonesian airlines, the EU promised to review its ban and sent a team of experts, led by the European Commission's Air Safety Administrator Federico Grandini to Indonesia to consider lifting the ban.[17] In August 2007, the transportation minister of Indonesia announced that the EU would lift its ban hopefully somewhere in October, stating that the ban was attributed to communication breakdown between the two parties and that discussion was in progress. In November 2007, Garuda announced its intention to fly to Amsterdam from Jakarta and Denpasar on the condition that the European Union lifted the ban on the airline. Airbus A330s and Boeing 777 were aircraft that were suggested as being suitable for use on these revitalised routes.[18] On November 28, 2007, the EU refused to lift its ban on Garuda flying to all European countries. It announced the safety reforms already undertaken were a step in the right direction for the EU to consider lifting the ban, but still did not satisfy the EU's aviation safety standards.[19] The ban was lifted in July 2009.[20] In the wake of the ban being lifted, Garuda plans to start services to Amsterdam and is considering other European destinations in the near future. Management is also considering servicing the US where it currently has no services.[21]

In July 2007, the Deputy of Marketing, Ministry of Culture and Tourism of Indonesia announced that Garuda Indonesia had plans to start service to India, although the date had not been determined.[22]

In July 2009, following a third mission led again by Federico Grandini,[23] the European Commission lifted Garuda Indonesia's ban from flying into Europe. This was followed by three other airlines.[24]

2009–Present: "Renaissance"

A Garuda Indonesia Boeing 737-800 with new livery approaching Ngurah Rai International Airport, Bali (2010)

Following the lifting of the EU ban against Garuda Indonesia and three other Indonesian carriers, the airline announced in July 2009 an aggressive five-year expansion plan known as the Quantum Leap.[25][26] The plan involved an image overhaul, including changing the airline's livery, staff uniform and logo. Within a five-year period, its fleet would double from 62 to 116 aircraft.[25] The Quantum Leap also plans to boost passenger annual numbers to 27.6 million in the same period, up from 10.1 million at the time of program launch through increasing domestic and international destinations from 41 to 62.[25] Route expansions included Amsterdam, with a stopover in Dubai, in 2010. A non-stop flight using Boeing 777-300ERs is planned for 2013. Other routes to world hubs such as London, Frankfurt, Paris, Rome, Madrid and Los Angeles are being considered for reopening.[27][28][29][30][31]

In 2009, Garuda adopted a new logo and aircraft color scheme, replacing designs that had been in use for over 20 years.[32] New uniforms were introduced in 2010.[33]

At the 2010 Farnborough Airshow, Garuda announced an order for another six A330-200 airliners.[34] According to Garuda Indonesia’s Technical Director, Garuda Indonesia planned to buy nine Boeing 737-800s and two Airbus 330-200s in 2011.

With aims to improve flight capacity and frequency to eastern Indonesia, Garuda Indonesia opened a third hub located at the Sultan Hasanuddin International Airport, Makassar, South Sulawesi from June 1, 2011. The company's first two hubs are Soekarno-Hatta International Airport in Cengkareng, Jakarta, and Ngurah Rai International Airport in Denpasar, Bali.[35]

Garuda Indonesia is increasing the flight frequency of its domestic and international routes. Of the international routes, Garuda is increasing its frequency of Jakarta-Singapore to 8 times daily with a Boeing 737-800, Jakarta-Bangkok to 3 times daily with a Boeing 737-800, Jakarta-Hong Kong to 2 times daily with an A330-200 and a Boeing 737-800, Jakarta-Beijing to 5 times weekly with an Airbus A330-300 and an A330-200, Jakarta-Shanghai to 5 times weekly with an A330-200 and an Airbus A330-300, and Denpasar-Seoul to 5 times weekly with a Boeing 747-400 and an A330-300. The airline resumed service to Taipei from Jakarta on 25 May 2012.

At the Paris Air Show 2011, Garuda Indonesia announced a firm order of 25 Airbus A320s with an option for another 25.[36] All 25 Airbus A320s are to be used by their subsidiary, Citilink[37]

The Airline made its debut on the Indonesia Stock Exchange in February 2011,[38] with the government of Indonesian retaining a majority of the shares. PT Trans Airways bought 10.9 percent stake of Garuda Indonesia unsold IPO shares from underwriters in April 27, 2012. The transaction was valued at Rp 1.53 trillion ($166.8 million).[39]

Presidents and CEOs

  • Emirsyah Satar President and CEO 2005–Present.[40]
  • Indra Setiawan 2002-2005
  • Abdul Gani 1999-2002
  • Robby Djohan 1998-1999
  • Soepandi 1995-1998
  • Wage Mulyono 1992-1995
  • Soeparno 1988-1992
  • Reyn Altin Johannes Lumenta President and CEO 1984-1988.[11]
  • Wiweko Soepono 1968-1984
  • Soedarmono 1965-1968
  • Partono 1961-1965
  • Marsekal Iskandar 1959-1961
  • Ir. Soetoto 1954-1959
  • Dr. E. Konijnenburg 1950-1954

Corporate affairs and identity

The new Garuda Indonesia flight attendants’ uniform, featuring kebaya and parang gondosuli batik

Branding and Livery

Since its establishment, Garuda Indonesia has changed its branding and livery a few times. During the early years, Garuda introduced a red and white color scheme in accordance to the Indonesian national identity and the Indonesian flag. In the 1950s, "Garuda Indonesian Airways" introduced a bird logo: a triangle stylized eagle-like Garuda with red and white shield. The logo was painted on the vertical stabilizer of Garuda's fleet from the year 1960 to 1969. In the 1970s, a logotype with a unique font replaced the triangular eagle as Garuda's corporate identity, along with a new color scheme consisting of a red and orange "hockey stick" line running along the aircraft's windows and vertical stabilizer.

In the year 1985, Garuda undergoes a complete branding makeover, changing its name into "Garuda Indonesia" along with its color scheme, logo and logotype. The new branding and livery was created by Landor Associates who also created the new iconic bird logo: the Garuda symbol with five bended lines forming its wings.[41] The color scheme was changed completely to a deep royal blue and aqua color, said to be inspired by the nature of Indonesia that was dominated by tropical greenery and seas when viewed from the air. The nationalistic red and white color scheme was no longer used.

In 2009, a new branding initiative was launched through a new image, developed once again by brand consultant Landor Associates, a new spin of the idea called "nature's wing".[41] Garuda has since replaced the old logo painted on its fleet vertical stabilizer with this new "nature's wing" graphic of blue and aqua shades. The "nature's wing" graphic was inspired by the wings of tropical birds as well as the ripples of waves upon the water. The iconic bird symbol designed by Landor 24 years earlier is still maintained as Garuda Indonesia's logo, however the logotype is changed completely. The new look is expected to be able to "Capture the Spirit of Friendliness and Professionalism of Indonesia".

To celebrate its 62 years of service on January 26, 2011, Garuda Indonesia painted 2 its Boeing 737-800 aircraft with the retro liveries the airline used in the 1960s and 1970s.

Garuda Indonesia liveries
A Garuda Convair 990 at Amsterdam Schiphol Airport in 1965 with triangular bird logo (1960-1969)
A Garuda Douglas DC-8-55 at Paris Le Bourget Airport in 1970 with Garuda logotype (early 1970s)
McDonnell Douglas DC-10 Garuda in 1985 with red and orange color scheme (1970-1985)
Boeing 737-400 Garuda at Sultan Syarif Kasim II Airport in 2007, (1985-2009)
Boeing 737-800 with blue and white color scheme livery at Changi International Airport(2009–present)
This set of images shows the evolution of Garuda Indonesia's livery.

Head office

Garuda Indonesia has its head office at Soekarno-Hatta International Airport in Tangerang, Banten, Indonesia,[42][43] near Cengkareng and near Jakarta.[44] The head office is the Garuda Indonesia Management Building, located within the Garuda Indonesia City Center. The about 17,000-square-metre (180,000 sq ft) head office facility is on a 5-hectare (12-acre) plot of land. As of 2009, the head office houses the Garuda management and about 1,000 employees from various units. Indonesian President Susilo Bambang Yudhoyono opened the current Garuda head office in 2009.[45] The previous head office was located in the city center of Jakarta, in Central Jakarta.[45][46][47]

Privatization

Garuda Indonesia had announced that its subsidiary, GMF AeroAsia would be listed in Indonesia Stock Exchange in 2008. However, due to financial crisis in 2008, GMF delayed IPO until 2009. The Ministry of State-Owned Companies (Kementrian BUMN) also had announced a plan to privatize Garuda, that opened a possibility to offer its shares publicly. Garuda Indonesia aimed to list on February 11, 2011, for an Initial Public Offering.[48] Government of Indonesia has confirmed the IPO price of Garuda Indonesia at Rp.750 per share and also cut offering size to 6.3 billion shares only from 9.362 billion planned before.[49]

Subsidiaries

Garuda Indonesia’s subsidiaries include:

Garuda Indonesia Group[50][51]
Company Type Principal activities Country Group's Equity Shareholding
PT. Aerowisata Subsidiary Travel, hotel, transportation and catering services Indonesia 100%
PT. Abacus Distribution Systems Indonesia Subsidiary Computer reservation provider Indonesia 100%
PT. Gapura Angkasa Subsidiary Ground handling service Indonesia 100%
Citilink Subsidiary Low-cost airline Indonesia 100%
GMF AeroAsia Subsidiary Aircraft Maintenance Indonesia 100%
PT. Aero Systems Indonesia Subsidiary IT provider and solutions Indonesia 100%
Cargo Garuda Indonesia Strategic Business Unit Cargo Indonesia 100%
Garuda Sentra Medika Strategic Business Unit Aircrew health services Indonesia 100%

Destinations

Main article: Garuda Indonesia destinations

On 13 October 2009, Garuda Indonesia announced they will be resuming flights to Europe for the first time after removal from the E.U. blacklist. The flight, operating since 1 June 2010, is to Amsterdam, The Netherlands, with a stopover at Dubai, United Arab Emirates, operated by an Airbus A330-200 aircraft.[52][53] As of 2 December 2012, the airline operates flights from Jakarta to Amsterdam with a stopover at Abu Dhabi as part of its codeshare deal with Etihad Airways.[54] The airline is also planning to introduce a non-stop flight from Jakarta to London-Gatwick in May 2014 (was originally due to be launched on 2 November 2013 but service postponed to the aging of Jakarta's airport)[55] and a flight to Los Angeles in 2014,[56] using Boeing 777 aircraft on both routes. Prior to the 1997 Asian financial crisis, Garuda operated flights to Los Angeles (via Honolulu), using McDonnell Douglas MD-11 aircraft, but ceased flying after the airline cut back overseas service due to economic conditions.

In 2011, Garuda flew 17.1 million passengers up 39% from last year, while the total revenue jumped 38% to Rp27.1 trillion ($2.95 billion). Composition of passengers on domestic routes and international routes was 81% versus 19% respectively.[57]

Codeshare agreements and alliances

Codesharing has allowed Garuda Indonesia to expand services into Western Europe. Garuda Indonesia also expressed an interest in joining the SkyTeam airline alliance, which would make it the second airline in Southeast Asia to join after Vietnam Airlines. Membership would also open SkyTeam's network to Indonesian, Australian, and New Zealand markets. In December 2009, three SkyTeam members – Korean Air, KLM, and Delta Air Lines – committed to supporting Garuda Indonesia to join SkyTeam. This made Garuda Indonesia eligible to apply for membership in the alliance. On November 23, 2010, Garuda Indonesia signed an agreement to join SkyTeam. The airline will officially enter the alliance in early 2014.[58]

Garuda Indonesia offers flights to 16 other international destinations through codeshare agreements with, * indicate as SkyTeam:

On 19 June 2007, Garuda Indonesia and Hainan Airlines began codesharing in a bid to strengthen both airlines' marketing positions in Indonesia and People's Republic of China.[60] In this agreement, Garuda Indonesia will be the operating partner on the Jakarta-Beijing (vv) service, flying five times a week using a new A330-200.

An interline agreement between Garuda Indonesia and Australian airline Virgin Blue (now Virgin Australia) was confirmed in November 2007. This facilitates travel for passengers connecting from a Virgin Australia domestic flight to a Garuda Indonesia international service departing from either Sydney, Melbourne or Perth.[61]

In June 2008, it was announced that Garuda Indonesia would increase services between Australia and Bali. From June 25, Garuda Indonesia added an extra flight between Darwin and Denpasar, bringing the total number of services to three per week. Additionally, a fourth flight from Melbourne to Denpasar began on July 22. On September 2, another extra service departed from Melbourne to bring the total number of flights per week to five, and a sixth flight left from Sydney. This extra capacity was in response to an increase in the number of Australians who traveled to Bali in the first quarter of 2008, marking a resurgence in Balinese tourism, which was hard hit by the 2002 and 2005 Bali bombings.[62]

In August 2008, a codeshare agreement between Singapore Airlines and the airline on route between Singapore and Denpasar was established. Singapore Airlines is the operating carrier.

Fleet

Garuda Indonesia current fleet
A Boeing 747-400 on short finals landing to Singapore Changi Airport. (2012)
An Boeing 737-800 take off from Ngurah Rai International Airport. (2011)
An Airbus A330-200 landing in Hong Kong International Airport. (2009)

All of Garuda Indonesia's aircraft are maintained by GMF AeroAsia.[63] The Boeing customer code for Garuda Indonesia is U3, which appears in their aircraft designation as a suffix, such as 737–5U3, 737–8U3 and 747–4U3.

Currently, the airline is utilising the Airbus A330-200s on its route to Amsterdam, East Asian and Australian flights originating from Jakarta, Boeing 747-400s on their Jakarta-Jeddah routes, Airbus A330-300s for most of their Australian and East Asian routes originating from Bali, Boeing 737-800 on most domestic and regional routes, the Boeing 737 Classics and Bombardier CRJ1000 NextGen on regional domestic sectors. The Boeing 777-300ERs entered service in July 2013 and are being used on the Jakarta-Jeddah route.

As of July 2013, the Garuda Indonesia fleet consists the following aircraft:[64][65][66]

Garuda Indonesia Fleet
Aircraft In Service Orders Passengers Notes
F C Y Total
Airbus A330-200 10 1 — 36 186 222
Airbus A330-300 6 18 — 42 215 257
Boeing 737-300 3 — — 16 94 110
Boeing 737-500 5 — — 12 84 96 To be retired in 2017
Boeing 737-800 60 5 — 12 144 156
Boeing 747-400 2 — — 42 386 428
Boeing 777-300ER 2 8 8 38 268 314
Bombardier CRJ1000 11 7 — 12 84 96
Total 99 39
Previously operated[67]
Aircraft Introduced Retired Notes
Airbus A300B4-200FF 1982 2002 Launch customer.
One crashed at Medan.
Airbus A300-600R 1990 2001 Replaced by Airbus A330-200.
Boeing 737-400 1992 2012 Replaced by Boeing 737-800s.
One was written off at Yogyakarta.
Boeing 747-200 1980 2004
Convair 240 1950 1965
Convair 340 1952 1968 The first Hajj flight was operated by this aircraft.
Convair 440 1956 1970
Convair 990 1962 1975 First jet aircraft in fleet.
One crashed at Mumbai.
de Havilland Heron 1952 1956 Launch customer.
Douglas DC-3 1949 1970 First aircraft model in the fleet.
Douglas DC-8-50 1966 1980
Fokker F27-200 1967 1975 One crashed at Lampung.
Fokker F28 Mk-1000 1969 1983 Replaced by Fokker F28 Mk-3000.
3 crashed in 1975-1982.
Fokker F28 Mk-3000 1973 1998 Launch customer.
Fokker F28 Mk-4000 1978 2001
Lockheed L-188 Electra 1960 1977 One crashed at Manado.
McDonnell Douglas DC-9-30 1970 1993 Replaced by Boeing 737s.
One preserved for display use.
McDonell Douglas DC-10-30 1973 2004 One written-off in Fukuoka.
McDonnell Douglas MD-11 1990 1998
PBY 5 Catalina 1950 1953

Services

Garuda Indonesia is a full-service airline featuring both business and economy classes. The airline began to introduce new premium products and services with the arrival of the Airbus A330-200 and Boeing 737-800. First class will be introduced in 2013 on the Boeing 777-300ER with Wi-Fi and telecommunication services on board.[68]

Cabin

First class

First class is available on Garuda's B777-300ER aircraft, featuring 8 suites arranged in a 1-2-1 configuration. The first class suites are fitted with seats convertible into a bed and a 24-inch AVOD screen. A new chef-on-board service will enhance the dining experience. First Class passngers can use the in-flight wi-fi connectivity at no cost. It has a seat pitch of 82 inches and a seat width of 22 inches.[69][70]

Executive Class[71]

Executive Class is Garuda's business class product and is available on all aircraft. The new Executive Class products are available on Garuda's Airbus A330 aircraft, with flat-bed seats on the older Airbus A330-200 and lie-flat seats on all Airbus A330-300 and newer A330-200 aircraft. These seats feature a 6-degree incline, 74" seat pitch and a recline of up to 180 degrees. Seats are equipped with personal AVOD In-Flight Entertainment System (IFE), USB ports, in-seat laptop power supply, and personal reading light. Executive Class seats on board Garuda's Airbus A330 series aircraft are configured in a 2-2-2 configuration. Garuda's newer Boeing 737-800 aircraft also have the new product with 42" seat pitch in a 2-2 layout, also with an in-seat laptop power supply, personal 9-inch touch-screen & handset activated AVOD In-Flight Entertainment, and personal reading light.

Garuda's new 777-300ER aircraft are fitted with business class seats from EADS Sogerma, reclinable into a fully flat bed and are arranged in a staggered 1-2-1 configuration.

Garuda's Boeing 747 and Boeing 737 Classic aircraft feature refurbished older Executive Class seats in new colors. Executive Class seats of Garuda's Boeing 747–400 feature 46" - 48" seat pitch and 19" seat width, while the Executive Class seats of Garuda's Boeing 737 Classic aircraft have 41" - 44" seat pitch and 19" seat width. Portable Media Players are provided on-board Garuda's Boeing 747-400 aircraft operating the Jakarta-Jeddah route.

A range of hot and cold beverages are available, along with snacks and/or meals, depending on the length of the flight. Wine and beers are also offered on international flights. In July 2011, Garuda Indonesia launched the Indonesian Rijsttafel service in Executive Class as part of its signature in-flight services.[72] This signature dining service introduces the passengers to a wide array of Indonesian cuisine in a single setting, as part of the Garuda Indonesia experience. This in-flight Indonesian Rijsttafel includes varieties of Indonesian signature dishes; choices of nasi kuning or regular steamed rice, accompanied with choices of dishes such as satay, rendang, gado-gado grilled chicken rica, red snapper in yellow acar sauce, fried shrimp in sambal, potato perkedel and tempeh, along with kerupuk or rempeyek crackers.[73][74]

Economy Class

Economy Class is available on all Garuda Indonesia aircraft, featuring a seat pitch of 30" - 35", depending on the aircraft, with a seat width of 17". Economy Class on-board Garuda's Airbus A330 series aircraft and newer Boeing 737-800 aircraft features a 9-inch personal AVOD In-Flight Entertainment System on each seat.

Garuda Indonesia flight attendants serves welcome drinks and a selection of newspapers or magazines before Takeoff. After take off, flight attendants will serve meals, such as a snack box for domestic short-haul flights, or full hot meals on domestic flights longer than 1-hour and all international flights, along with a choice of drinks. On-board shopping is also available on selected domestic and all international flights. On-board immigration is available in all classes for selected international routes arriving in Indonesia.

In 2013, Skytrax awarded Garuda Indonesia as the world's best economy class in terms of service and product.

In-Flight Entertainment

File:Garuda Indonesia Screen 3.JPG
A Garuda Indonesia PTV In-Flight Entertainment in the new Economy Class on Boeing 737-800(GF,GM), Airbus A330-300 & younger A330-200 aircraft.

In-Flight Entertainment (IFE) is available on board selected Garuda Indonesia aircraft. Garuda's Boeing 747-400 aircraft are equipped with cabin screens that shows Airshow (a moving map system to allow passengers to track the progress of their flight), as well as featured films and short movies. Audio programmings are also available. Passengers in Executive Class can order portable media players (AVOD system) from flight attendants.

Garuda's Airbus A330 series and newer Boeing 737-800(GF,GM) aircraft are equipped with Audio Video On Demand (AVOD) In-Flight Entertainment System in all classes. The Economy Class on these aircraft features a 9-inch LCD touch-screen, while the Executive Class features a 9-inch, 11-inch and 15-inch touch-screen LCD in Garuda's Boeing 737-800, older Airbus A330-200, and all remaining Airbus A330 series aircraft respectively. In Executive Class on board the Airbus A330-300 and newer A330-200 aircraft, the screens are located on the seat backs or in the armrest of bulkhead rows, while in the older Airbus A330-200 aircraft and Boeing 737-800s, the screens are stowed in the armrest. In Economy Class, they are on the seat back.[75]

Newspapers and magazines are provided to all passengers on board all flights.[76]

6 international television channels will be available on board the Boeing 777-300ER.

Ticketing

A Jakarta-based 24-hour call center is available for local customer access where payment can be made by credit cards, internet/mobile banking or transfer via ATM. Recently online booking from their website is also possible with payment can be made online with credit cards from select countries.

In April 2011, Garuda Indonesia announced plans to develop online sales. Garuda Indonesia had cooperated with Visa and Mastercard to develop an online credit card payment system, allowing customers to use Paypal. Debit card payments may be processed with Bank Mandiri, BCA or BII.[77][78]

Frequent-flyer program

Garuda Frequent Flyer was launched in September 1999.[79] In 2005, Garuda Indonesia relaunched its frequent-flyer program called Garuda Frequent Flyer (GFF) with a new look, benefits and services. The new program allows members to earn miles on domestic and international flights and has four tiers of membership covering GFF Junior, Blue, Silver, Gold, and Platinum status levels. Since June 2011 Garuda Indonesia launched a joint frequent flyer program with Korean Air. Members of the Garuda Frequent Flyer (GFF) program and Korean Air’s SkyPass program will benefit from the cooperation by accruing mileage for flying both Korean Air and Garuda or any Garuda–Korean Air code share flights.[80]

Executive Lounge

The Garuda Executive Lounge is open to passengers travelling in Executive Class, as well as those holding a Gold or Platinum Garuda Frequent Flyer card. Starting in 2011, passengers with an Executive Card Plus card or Garuda Indonesia Citibank credit card can no longer gain access to the lounge. Lounges are located at Soekarno-Hatta International Airport and throughout Indonesia, offering food and drinks, wireless internet, showers, meeting rooms and business services.[81]

Partnership with Liverpool FC

In July 2012, Garuda Indonesia signed a 3 year sponsorship deal with Premier League club Liverpool FC. The agreement gives Garuda Indonesia the right to be the Official Partner of Liverpool Football Club and the Official Global Airline Partner of Liverpool Football Club. In addition, a six-minute advertisement video of Garuda Indonesia will be broadcasted during matches held at the Liverpool FC home ground, Anfield, for the 2012-2013 season.[82][83]

Awards

Having received the World's Most Improved Airline at the SkyTrax World Airline Awards, Garuda Indonesia was also noted as Asia's leading service quality airline by the Center for Asia-Pacific Aviation (CAPA) in 2010. In 2012, based on Roy Morgan research company, Garuda Indonesia has been recognized as the Best International Airline among all major airlines throughout the world and toppled Singapore Airlines, Emirates Airlines and Air New Zealand with 91 percent of the respondents being 'very satisfied'.[84] In addition, the League of American Communications Professionals (LACP) awarded Garuda Indonesia with a Platinum on the Vision Awards Annual Report.[85] In July 2012, Garuda Indonesia was recognized as the World’s Best Regional Airline and also won the Best Regional Airline in Asia by the global airline review and ranking consultancy, Skytrax, for delivering the best service to its customers.[86] In 2013, Skytrax awarded Garuda Indonesia as the world's best economy class for its service and product.

Incidents and accidents

File:Kecelakaan Garuda 7-3-07.JPG
Tail of Flight 200 Boeing 737-400.

See also

References

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