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Mike and Ike

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Mike and Ike
File:Mike-and-Ike-Box-Small.jpg
Place of originU.S.A. (1940)
Created byJust Born, Inc.
VariationsTropical Typhoon, etc.
Food energy
(per serving)
140 (40g serving) kcal
Other information0 grams of fat; kosher; gluten-free

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc..[1][2][3]

Candy

Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: cherry, orange, lime, lemon and strawberry. Each candy has 7 calories, 0 grams of fat and approximately 1 gram of sugar (one-quarter of a teaspoon). The candy is kosher and gluten-free.[4]

They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]

Mike and Ike candies

Varieties

Just Born produces several varieties of Mike and Ikes including:[6][7]

Name Package color First available Package type
Original Fruits Green 1940 Box or bag or freezer pop
Berry Blast Blue 1987 Box or bag
Tangy Twister Orange 2005 Box or bag
Tropical Typhoon Pink 1977 Box or bag
Italian Ice Light blue 2002 Box or bag
Lemonade Blends Yellow 2008 Box or bag
Jolly Joes Purple 1973 Box
Zours Yellow 1999 Box
Red Rageous Red 2003 Box or bag
Strawberry Reunion[8] Black and pink 2013 Box

Retro/limited varieties include:[9][7]

  • LEM AND MEL (Lemon and watermelon) flavor (launched 1991)
  • CHERRI AND BUBB (Cherry and bubble gum) flavor (launched 1989)
  • STRAWBANA (launched 1991)
  • Mike and Ike - Srawberries n' cream (launched 2000)
  • Mike and Ike - Oranges n' cream(launched 2000)
  • Valentines Mix (Seasonal)

There are also seasonal versions of these products in which the Mike and Ike flavors are formed as Jelly Beans.[10] The candy has become available in the United Kingdom. [citation needed]

Media

In April 2012, the company announced a new ad campaign based on the premise that the characters of Mike and Ike are "splitting up" due to "creative differences"; boxes of the candy showed one or the other name scratched out. The development is intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign also featured a movie style trailer which appeared in national cable TV commercials in June of 2013.[14] The whole campaign was a product of Nail Communications, based in Providence, RI.

The candy appeared in the 2002 film S1m0ne with Al Pacino, in a 2003 episode of Everybody Loves Raymond and most recently in Family Guy, 30 Rock, MADtv and Hannah Montana. Among its fans are Pablo Prigioni, Qasim, Will Smith, Paul Rudd and Steven Spielberg.[15]

References

  1. ^ Annette B. Natow, Jo-Ann Heslin, Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.{{cite book}}: CS1 maint: multiple names: authors list (link)
  2. ^ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.
  3. ^ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.
  4. ^ "Fruity Facts about Mike and Ike" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
  5. ^ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.
  6. ^ "Mike and Ike candy flavors". justborn. Retrieved May 11, 2013.
  7. ^ a b "Just Born Interactive Timeline" (PDF). Just Born. Retrieved May 11, 2013.
  8. ^ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. March 20, 2013. Retrieved May 11, 2013.
  9. ^ "Mike and Ike candy flavors". justborn. Retrieved May 11, 2013.
  10. ^ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.
  11. ^ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.
  12. ^ Bangert, Dave (April 28, 2012). "A culture war in the candy aisle". Journal & Courier. Retrieved May 15, 2012.
  13. ^ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.
  14. ^ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. March 27, 2013. Retrieved May 11, 2013.
  15. ^ "Fruity Facts about MIKE AND IKE" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
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