Frijj
| File:Vanilla flavoured frijj.jpg Vanilla Flavoured Frijj (2011-present) | |
| Type | Milkshake |
|---|---|
| Manufacturer | Dairy Crest |
| Country of origin | United Kingdom |
| Introduced | 1993 |
| Website | Website |
Frijj (Pronounced "fridge"[1]) is a brand of milkshake sold mainly in the United Kingdom. Produced by Dairy Crest, it was first launched in 1993. Frijj is sold in four permanent flavours: strawberry, chocolate, banana and Chocolate Fudge Brownie. There have also been numerous limited edition flavours, some of which (since 2003)[2] have featured characters from The Simpsons in marketing campaigns. Other limited edition flavours include custard, caramel, raspberry doughnut, Jaffa Cake, Banoffee Pie, vanilla, white chocolate, chocolate mint, cookie dough and cookies and cream. An even thicker version of Frijj was launched in 1998 called 'Frijj Extreme' this was available in two flavours – white chocolate and milk chocolate. It is often misconstrued as "Friji" and pronounced "Fridge-ee".
As of April 2009, Frijj had a 50% market share, the largest in the fresh flavoured milk market.[2]
Sizes
Frijj is usually sold in 471ml size, with Strawberry and Chocolate Fudge Brownie flavours also available in one-litre bottles, known as the Grab & Go bottles.
Flavours
| Flavour | Special | Availability | Note(s) |
|---|---|---|---|
| Chocolate | 1993— | ||
| Strawberry | 1993— | Also available in Grab & Go bottles | |
| Banana | 1998— | ||
| Chilla Vanilla | July 1999 - ? | ||
| Mount Caramel | November 2000 - ? | ||
| Chocolate Fudge Brownie | 2003— | Also available in Grab & Go bottles | |
| Raspberry | 2006 - February 2007 | ||
| Toffee Caramel | March - September 2007 | ||
| Chocolate Orange | September 2007 - October 2008 | ||
| Chocolate Mint | May 2008 - ? | ||
| Vanillaaaaarghh | July 2008 - July 2009 | ||
| Cookie Dough | April 2009 - April 2010 / September 2013 - Present | ||
| Caramel Cheer | For the 2010 FIFA World Cup | April - August 2010 | |
| Cookies & Cream | Limited Edition | July 2010 - April 2012 | |
| Raspberry Jam Doughnut | "The Incredible" Range | August 2011 - November 2012 | Formerly known as the "Circus" range |
| Honeycomb Choc Swirl | August 2011— | ||
| Sticky Toffee Pudding | |||
| Creamy Banoffee Pie | |||
| Caramel Latte | May 2013— | Not part of the "Circus" range | |
| Vanilla | Limited Edition | September 2011— |
Sponsorship and campaigns
Frijj is well known for its high profile sponsorship campaigns, the most famous of which was the association with television show Big Brother, the sponsorship lasted for one series during 2003.[3] Around the same time Frijj was the main sponsor of ill-fated dating show Elimidate hosted by ex-Atomic Kitten singer Kerry Katona;[4] the sponsorship of the show ceased at the end of its run in 2003.
In 1993 Frijj was advertised on TV with a series of stop-motion animation ads made by 3 Peach Animation featuring bizarre cows[5] including some dressed as pogo-ing punks.
July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency Grey London, which parodied 1950s horror film The Blob. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced.[6]
In August 2009, it was revealed that Frijj were going to be the new sponsors of Soccer AM, a weekly football-based programme produced by British Sky Broadcasting, after signing a £2 million sponsorship deal.[7]
Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC.[8]
The 2011 "circus" flavours each had their own animal mascot appearing on the packaging; Magnus Monkee (monkey), Pablo Pooch (dog), Hugo Meeow (tiger), The Great Lazaro (rabbit) and Captain Roary (lion), animals commonly found in traditional circuses, to fit in with that range's theme.
Thorpe Park Offer
For a short period in 2012, Frijj sold their milkshakes at normal prices in supermarkets, but with an offer to win great prizes, and to use the bottle as a free ticket to Thorpe Park. Those who bought the products in this time could enter a code on the bottle on the official Frijj website. The offer ended in late September 2012.
References
- ^ Good Afternoon Steven, Thank you for your enquiry. I can confirm that "FRijj" is pronounced fridge. Thank you once again for taking the time to contact us. Kind Regards Colin Walters ref:00D3oWdj.5003E0f9T:ref
- ^ a b Samantha Loveday (2009-04-20). "Dairy Crest picks Homer for new Frijj flavour". Licensing.biz. Retrieved 2009-09-09.
- ^ "Good mooove". Goliath Business News. 2003-11-15. Retrieved 2009-09-09.
- ^ "frijj sponsors Carlton's new Elimidate show". Sponsorship News. Retrieved 2009-09-09. [dead link]
- ^ "[1]"
- ^ Frijj parodies The Blob in viral campaign The Guardian
- ^ Sky's Soccer AM secures Frijj sponsorship Digital Spy
- ^ www.edfc.co.uk