Cartoonito (British and Irish TV channel)
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Ownership | |
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Owner | Turner Broadcasting System Europe, Turner Broadcasting System Asia Pacific, Turner International India Pvt Ltd, Turner International Australia (Time Warner) |
Cartoonito is a pre-school brand owned and distributed by Turner Broadcasting System Europe Ltd, available as dedicated television channels in the United Kingdom, Italy and Spain, and also as a branded block of content on Boomerang across Europe, the Middle East, and Africa.[1] Cartoonito is available as a dedicated channel in Asia, owned and operated by Turner Broadcasting System Asia Pacific, Inc.[2] The brand is aimed at young children under the age of 6 years.[3]
According to the TBS website, "Cartoonito is a brand dedicated to helping pre-school kids explore their world in a fun and imaginative way.[4] The fun, entertaining and quirky content on Cartoonito is designed to make children feel safe and relaxed by providing an environment where they can be themselves, play and discover". Flagship shows are listed as LazyTown, Bananas in Pyjamas, and Jelly Jamm. Cartoonito is available as a block on Cartoon Network Southeast Asia, India, Pakistan, and AXN.
When it was a block on CN Too, it only advertised third-party products in between shows, there was nearly never a time when shows were interrupted by advert breaks.
The channel has a morning theme until 8:00am, and a bedtime theme at 7:00pm before it closes down for the day.
History
Cartoonito was originally a programming block on Cartoon Network Too with it airing between 06:00 and 15:00. It started on September 4, 2006 with it airing for the last time (as a block on CN Too) on 23 May 2007 as it got its own channel as a replacement for the original version of Cartoon Network Too. As it was no longer a block on CN Too, it expanded its broadcasting hours to 03:00 until 19:00, timesharing with TCM 2, another UK-only spin-off channel from TCM. In addition, the programming block agreements with Cartoon Network Too terminated, which made it 24 hours for the first time as it replaced Toonami as the current version. However, from September 2009 until March 2010, Boomerang gave up its morning programming for a new Cartoonito slot, terminating its 24 hour schedule which had been in place since 2001. In its early years, between 03:00 and 06:00 each morning, it also aired some shows from Cartoon Network Too, Boomerang and sometimes the main Cartoon Network.
In its early years, Cartoonito taught children French.
On 25 March 2010, Cartoonito was added to Virgin Media on channel 706.[5] In early 2011, Cartoonito changed its hours to 04:00 until 20:00, and revamped its early hour schedule to include more pre-school orientated shows. In April 2011, Cartoonito became available to digital terrestrial in Italy.
Despite TCM 2 closing on 13 August 2013 at 4:00am, and being replaced with TCM +1 around in the afternoon later in the day, Cartoonito UK continues to only broadcast from 4:00am to 8:00pm.
Programmes Broadcast on Cartoonito
Current/upcoming programming
†Late at night only
−
Former programming
− †Late at night only
− −
International
Europe
Turner Broadcasting System Europe had announced it would rollout its UK-based preschoolers' channel Cartoonito across Europe, the Middle East and Africa, increasing the brand's distribution to 125 million homes in 112 territories.[6] The channel closed on 30 June 2013 in Spain, along with Cartoon Network, with its shows moving to Boing!.
Asia
On December 1, 2012, Cartoonito launched in Asia Pacific in conjunction with its localized website. A key market upon launch is the Philippines, which began transmission initially in SD on the country's largest cable provider, SkyCable[7] Cartoonito is available as part of its Metropack and on an a la carte basis via Skycable Select.[8]
India & Pakistan
In India & Pakistan, Cartoonito was launched as a morning block for a variant of the ian- Indian Cartoon Network, broadcasting for seven days a week, starting from August 7, 2013.
Middle East and North Africa
In the MENA region, an Arabic-dedicated version of Cartoonito was launched as a morning block for Cartoon Network Arabic, broadcasting for seven days a week, starting from September 4, 2011. Simultaneously, Cartoonito is also available in English in the Middle East via the Cartoonito block on the pan-eastern European Boomerang channel.
South Africa
In South Africa, Cartoonito was launched as a morning block for a variant of the pan-European Cartoon Network, broadcasting for seven days a week, starting from May 7, 2012.
References
- ^ Whittock, Jesse (2011-04-21). "Cartoonito spreads across EMEA". C21Media. Retrieved 2013-08-13.
- ^ Dickson, Jeremy (2012-11-27). "Toonami and Cartoonito to bow in Asia December 1". Kidscreen. Retrieved 2013-08-13.
- ^ [1][dead link ]
- ^ "What is Cartoonito?". Boomerang. Retrieved 2013-08-13.
- ^ "Virgin Media Expands Kids' Line-up with Cartoonito". Virgin Media. 2010-03-01.
- ^ "Turner Broadcasting to launch Cartoonito across EMEA". AMEinfo. 2011-04-21. Retrieved 2011-09-07.
- ^ "BBC's pre-school channel, CBeebies launches in the Philippines". BBC. 2011-01-17. Retrieved 2013-08-13.
- ^ [2][dead link ]