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S.U.R.E. Campaign

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S.U.R.E. Campaign
TypePublic education
Location
  • National Library Board 100 Victoria Street #14-01 Singapore 188064
Websitehttp://sure.nl.sg

The S.U.R.E. Campaign[1] is an information literacy awareness campaign initiated by the National Library Board (NLB) of Singapore. Information literacy programmes are traditionally run by academic libraries. In Singapore, the NLB drives the information literacy awareness for the nation.

On 23 October 2013, the S.U.R.E. Campaign was launched to the nation to promote the importance of information searching and discernment.


Background

The NLB's National Information Literacy Programme (NILP)[2]began in 2011 and aims to nurture a nation of discerning users of information.

At the initial phases of the NILP,the NLB conducted a broad-based information literacy programme outreaching to entire cohorts of Primary 3, Primary 5 and Secondary 1 children to give them a strong foundation in finding, evaluating, interpreting and using information intelligently and responsibly. The Programme brought students through cumulative levels of information literacy skills (Basic, Intermediate to Advanced) that is current and meets the real-life challenges of a changing information environment[3].

In 2012, The NLB's National Information Literacy Programme underwent a re-branding exercise to be known as S.U.R.E. in order to bring information literacy awareness to the general public.


Aims

S.U.R.E. Ways
File:S.U.R.E. Logo
S.U.R.E. Logo
The S.U.R.E. Ways of Research

The S.U.R.E. Campaign aims to make information literacy more accessible to the man on the street by distilling key information literacy concepts into a simple tagline: Source, Understand, Research, Evaluate (S.U.R.E.).


The target audiences of the S.U.R.E. Campaign are as follows:

Students

An enrichment programme, known as S.U.R.E. club was launched in school. Students earn rewards and points based on Ministry of Education’s Co-Curricular Activities framework after completing information literacy-related projects and tasks.

Parents & Teachers

Training and self-directed content – such as coursewares and handbooks – for teachers and parents are put in place to help them impart information literacy skills to their students and children respectively.

General Public

Self-directed content such as online quizzes and engagement via social media channels.

S.U.R.E. Logo
File:S.U.R.E. Logo
S.U.R.E. Logo
The S.U.R.E. Ways of Research
File:S.U.R.E. Logo
S.U.R.E. Logo

The S.U.R.E. logo is symbolic of being able to see through information clutter. The image of a cloud is a friendly visual stand-in for information haze, while the acronym, s.u.r.e.,in the middle represents ‘cut-through’.

The colour blue is chosen to represent clarity, while the clean, rounded typeface selection complements the cloud design. Each letter of the acronym is explained below the cloud.


Initiatives & Programmes

S.U.R.E. Media Launch

The S.U.R.E. Media Launch was held on 23 October 2013.

Major media coverage includes The Straits Times, Lianhe Zaobao, Berita Harian, Today and MyPaper. The media reported that the NLB’s S.U.R.E. programme will promote information literacy as an easy-to-remember, four-step technique to look at information through fun messages. The programme also received coverage on MediaCorp Radio 93.8LIVE, Capital 95.8, Warna 94.2 and Oli 96.8.

The reports also mentioned that, in conjunction with S.U.R.E., Mr Kiasu will be making a comeback in December.

The S.U.R.E. method has been used in school enrichment clubs since May this year, and has been incorporated in the upcoming Secondary School History and Geography syllabus.


S.U.R.E. Day - Public Symposium

The S.U.R.E. Day Public Symposium was held on 14 November 2013. Members of the public were invited to an evening of sharing of the application of information literacy in various fields.

The Public Symposium included a keynote speech by acclaimed author and Neuroscientist, Dr Carl Schoonover, as well as a discussion panel featuring Dr. Schoonover, Channel News Asia Producer and Presenter Mr. Steven Chia, and decorated Singaporean Director Mr. Anthony Chen. The panelists shared about their application of information literacy in the context of their respective work and answered question from the members of the audience.


Mr Kiasu Book Launch

The Mr Kiasu Book Launch took place on 15 December 2013.

After a decade of absence, renowned local comic artist, Mr. Johnny Lau launched his new limited edition comic book, released in partnership with the S.U.R.E. campaign. The first 200 participants receives a free copy of the limited edition comic book signed by Mr. Lau.


Information Literacy Workshop for Teachers

The Information Literacy Workshop for Teachers are done upon request from the schools. The session conducted by the National Library Board shares with teachers, ways on how information literacy skills can be incorporated into the school curriculum.


In particular, the workshop highlights the S.U.R.E. ways and framework of doing research and a wide variety of NLB resources to help students in their project work.


S.U.R.E. Club for Students

The S.U.R.E. Club for Students was launched on 16 May 2013 in support of the S.U.R.E. Campaign. The S.U.R.E. Club programme is administered by teachers through Resource Packs developed by the NLB. These Resource Packs contain necessary information such as activity guides and templates for teachers to administer the programme to their students.

The activities in the Resource Packs aim to familiarise students with information literacy. This is accomplished through engaging tasks that requires the application of information literacy skills.Some examples of the tasks include using research and information literacy skills in differentiating facts from fallacies, identifying hoax websites, and going back to the sources of viral Youtube videos to discover the original ideas behind them.


S.U.R.E. Club also organises Information Literacy Workshops to equip members with the skills to complete their activities in the Resource Packs, as well as organise nationwide competitions to allow students to showcase the application of information literacy skills. Some examples of these include:


1) S.U.R.E. Club Information Literacy Workshop

The workshops are held regularly throughout the academic year to introduce all S.U.R.E. Club members to Information literacy via the S.U.R.E. framework. Students are taught information literacy via a series of activities and videos related to information literacy.


2) S.U.R.E. Club Library Advocacy Book Display competition

The S.U.R.E. Club organised the Library Advocacy Book Display competition in conjunction with the Information Literacy and Reference Services IFLA Pre- Satellite Conference in August 2013. Schools were invited to set up a book display that illustrated information literacy concepts and the students' application of information literacy. In the final round, the top 3 winners were invited to set up their book display at a “Students’ Corner” at IFLA IL satellite’s poster session [4].

Media Coverage

S/N TYPE CHANNEL DATE TITLE MEDIA
1 Coverage Online 23 October 2013 How do you tell the gurus from the “gundus”? National Library Board has the answer. Straits Times Online[5]
2 Coverage Online 23 October 2013 Mr Kiasu returns… for SURE TODAY Online[6]
3 Coverage Radio 23 October 2013 Warna 94.2FM (1.35 p.m.) Listen here. Mediacorp Radio Warna 94.2FM
4 Coverage Radio 23 October 2013 93.8 LIVE News (5 p.m.) Listen here. Mediacorp Radio 93.8FM LIVE News
5 Coverage Radio 23 October 2013 Oli 96.8FM News (1 p.m., 7 p.m., and 8 p.m.) Listen here. Mediacorp Radio Oli 96.8FM
6 Coverage Radio 24 October 2013 Capital 95.8FM News (9 a.m.) Listen here. Mediacorp Radio Capital 95.8FM
7 Coverage Print 24 October 2013 “‘S.U.R.E.’ is correct and accurate” by Ervina Mohd Jamil. Berita Harian, Pg 2[7]
8 Coverage Print 24 October 2013 “Singapore launches information literacy programme” by Hu Jiemei LianHe Zaobao, Pg 13[8]
9 Coverage Print & Online 24 October 2013 “Govt to help sift fact from fiction” by Jacqueline Woo My Paper, News, Pg A7[9][10] AsiaOne News[11] Omy.sg[12]
10 Coverage Print 24 October 2013 “Information literacy campaign teaches one to avoid misunderstanding news” by Hu Jiemei MyPaper, Local News, Pg B2 [13]
11 Coverage Print & Online 24 October 2013 "S.U.R.E. about this blog or not? Mr Kiasu can help" by Kash Cheong The Straits Times, Pg B7[14] [15] AsiaOne News[16]
12 Coverage Print & Online 24 October 2013 S.U.R.E. or not? Mr Kiasu is back TODAY, pg 25 [17] [18]
13 Coverage Radio 24 October 2013 938LIVE – The Living Room. Listen here. Mediacorp Radio 93.8FM LIVE News


References

  1. ^ "About S.U.R.E. Campaign". National Library Board Singapore. Retrieved 2013-11-12.
  2. ^ "NLB Information Literacy Programme". National Library Board Singapore. Retrieved 2013-11-12.
  3. ^ "NLB Information Literacy Programme". National Library Board Singapore. Retrieved 2013-11-12.
  4. ^ "SURE CLUB LIBRARY ADVOCACY BOOK DISPLAY COMPETITION". National Library Board Singapore. Retrieved 2013-11-12.
  5. ^ "How do you tell the gurus from the "gundus"? National Library Board has the answer". Retrieved 2013-10-23.
  6. ^ "Mr Kiasu returns… for SURE". Retrieved 2013-10-23.
  7. ^ "'S.U.R.E.' is correct and accurate". Berita Harian. October 24, 2013. p. 2.
  8. ^ "Singapore launches information literacy programme". LianHe Zaobao. October 24, 2013. p. 13.
  9. ^ "Govt to help sift fact from fiction". My Paper. October 24, 2013. p. News, Pg A7.
  10. ^ "Govt to help sift fact from fiction". Retrieved 2013-10-24.
  11. ^ "Govt to help sift fact from fiction". Retrieved 2013-10-24.
  12. ^ "Govt to help sift fact from fiction". Retrieved 2013-10-24.
  13. ^ "Information literacy campaign teaches one to avoid misunderstanding news". My Paper. October 24, 2013. p. News, Pg B2.
  14. ^ "S.U.R.E. about this blog or not? Mr Kiasu can help". The Straits Times. October 24, 2013. p. B7.
  15. ^ "S.U.R.E. about this blog or not? Mr Kiasu can help". Retrieved 2013-10-24.
  16. ^ "S.U.R.E. about this blog or not? Mr Kiasu can help". Retrieved 2013-10-24.
  17. ^ "S.U.R.E. or not? Mr Kiasu is back". TODAY. October 24, 2013. p. 25.
  18. ^ "S.U.R.E. or not? Mr Kiasu is back". Retrieved 2013-10-24.


Official Website

S.U.R.E. Facebook Page

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