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Loud (Rihanna album)

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Loud is the fifth studio album by Barbadian singer Rihanna, released in November 2010 by Def Jam Recordings. It was recorded between February and August 2010, during the singer's Last Girl on Earth Tour and the filming of her first feature film Battleship. Rihanna was the executive producer of the album and worked with many record producers, including StarGate, Sandy Vee, The Runners, Tricky Stewart and Alex da Kid. The album featured several guest vocalists, including rappers Drake, Nicki Minaj and Eminem, who is featured on the sequel to "Love the Way You Lie", titled "Love the Way You Lie (Part II)".

The album differed from Rihanna's 2009 album, Rated R, which incorporated a prominently foreboding and angry tone with dark themes and contained elements of hip hop, rock, and dubstep music genres. Loud featured up-tempo and pop genres, ranging from dance-pop to electro-R&B, and marked the return to her dancehall roots, which was prominent on Rihanna's first two albums Music of the Sun (2005) and A Girl like Me (2006). The album also incorporated rock in "California King Bed" and reggae in the Caribbean inspired "Man Down".

Loud received generally positive reviews from music critics, who complimented its upbeat material and Rihanna's vocal performances, while others stated that although the songs were solid, they were unfocused to each other. The album was a commercial success internationally; it debuted at number three on the US Billboard 200 chart, with first week sales of 207,000 copies, the highest first week sales of her career at the time. The album entered the Canadian, Swiss and UK album charts at number one. As of 2011, the album sold over 5.7 million copies worldwide.

The album produced seven singles, including the international hits "Only Girl (In the World)", "What's My Name?", and "S&M". All three singles reached number one on the US Billboard Hot 100. "S&M" was Rihanna's tenth number one song in the US, making Rihanna the youngest recording artist to accumulate the plateau in the shortest time, surpassing Mariah Carey's record. "Only Girl (In the World)" won the Grammy Award for Best Dance Recording in February 2011; additionally, the album was nominated for three more Grammy Awards, including for Album of the Year. To support the album, Rihanna embarked on her third worldwide concert tour, entitled the "Loud Tour".

Background

The vice president of Def Jam, Bu Thiam, compared the album with Michael Jackson's (pictured) 1982 bestseller Thriller album.

During the recording sessions for Rihanna's fourth studio album, Rated R, long-time collaborator and producer Ne-Yo said in an interview for MTV News that he would not write songs for Rihanna that were about her former boyfriend, Chris Brown,[2] but that it would not be unusual for Rihanna to have a new, "edgier" and "angrier" style for her next album.[3] The album was commercially successful and spawned five singles, including the international chart topper "Rude Boy". Six months after releasing Rated R, Rihanna began planning a fifth studio album, promising that her new material would be "more energetic" than her previous works.[4]

StarGate's Tor Erik Hermansen, said "Rihanna came to us before we started recording "Only Girl (In the World)" and said ‘I feel great about myself. I want to go back to having fun, I want to make happy and up-tempo records'."[5] Sean Garrett compared the sound of the new tracks with her previous hit singles "Umbrella" and "Rude Boy".[6] In an interview for MTV UK, the vice president of Def Jam Recordings compared the upcoming Rihanna album with Michael Jackson's Thriller saying, "Rihanna is coming along incredibly. I’m trying to push her to where every song will be a hit from one to 12. I’m talking about NO album fillers. Our bar for this album is Michael Jackson’s ‘Thriller’."[6]

Recording and title

"I'm done recording the whole album. I made sure not to let you down with my music! You guys are always defending me, so now you've got some great songs to justify it. I didn't want to go backward and remake [2007's] Good Girl Gone Bad. I wanted the next step in the evolution of Rihanna, and it's perfect for us."

—Rihanna talking about the concept of Loud for Rihannadaily.com[7]

Rihanna and Antonio "L.A." Reid assembled a group of songwriters and record producers at several recording studios in Los Angeles for two weeks to write songs for Rihanna; they wrote approximately 200 songs, eleven of which were included on the album.[8] Singer-songwriters and producers Taio Cruz,[9] Alex da Kid,[10] Sean Garrett,[11] Ne-Yo,[12] Rico Love,[13] Timbaland,[13] Shontelle,[14] David Guetta,[15] and Drake[16] contributed to the album. "DJ Got Us Fallin' in Love" was written for Rihanna, but the song was rejected and was subsequently sent to Usher.[8] With regard to "What's My Name?", Rihanna thought Drake could understand the melody of the song and invited him to work on the track when she played him the finished recording.[17] The collaboration was originally planned to be a remix, but later it was decided that the version featuring Drake would be used as the original.[18]

Loud was recorded in various recording studios worldwide including the Larrabee Sound Studios, The Village and Westlake Recording Studios in Los Angeles, Platinum Sound Recording Studios, and Roc the Mic Studios in New York City and The Bunker Studios in Paris.[19] In September 2010, during a webchat with her fansite Rihannadaily.com, Rihanna announced that the album would be called Loud, saying "get Loud everybody, get crazy, get excited, because I'm pumped. I'm just gonna be me, because that's what you guys love the most, and that's what makes me feel best. Just being normal, normal for me is Loud! Sassy, fun, flirty, energetic."[7] While Rihanna was filming Battleship, she explained in an interview with Entertainment Tonight, "Loud is, the word, the name of the album definitely reflects the attitude of it, it’s really sassy and flirty and it grabs your attention and that’s why I enjoy it. It takes you through a really really interesting ride. So colorful the album.”[20]

Composition

Influence and sound

Loud is a departure from the personal, melodramatic themes of Rated R.[21] Stylistically, it is a return to the Caribbean-inspired dance-pop of Rihanna's earlier work.[22] In an interview with MTV, Rihanna said "I wanted songs that were all Rihanna songs, that nobody else could do. I didn't want the generic pop record that Ke$ha or Lady Gaga or Katy Perry could just do and it'll work. I wanted a song, or songs, that were Rihanna songs, that only I could do, had that little West Indian vibe to it, had that certain tone, a certain sass and a certain energy."[23] During the promotion of Loud, Rihanna said that much of the music was born out of frustration. She explained: "When you go to a club and have to listen to bad music you revert to the liquor, because you want to have a good time. I hate having to skip a track. I wanted to make an album you can just play."[24]

Songs

The opening track "S&M" is an up-tempo Eurodance song[28] produced by Norwegian producers StarGate and Sandy Vee. The song is reminiscent of Depeche Mode's 1984 song "Master and Servant"[29] and contains lyrical thoughts of sadomasochism.[29] Andy Kellman of Allmusic regarded "S&M" as a dance-pop song which efficiently balanced "Rihanna's playful and sinister sides".[30] "What's My Name?" was also produced by StarGate and features guest vocals from Canadian rapper Drake. It is a mid-tempo, electro-R&B song with a back track consisting of heavy reggae. The song also sees Rihanna's return to the "Island-pop" style of her early career".[31][32][33] "Cheers (Drink to That)" is a pop rock song produced by The Runners, and interpolates Avril Lavigne's 2002 single "I'm with You".[34] Mark Savage from BBC News described the song as a funky, loping guitar groove for a night out on the town.[35] "Only Girl (In the World)" was the third song from the album produced by StarGate. It is an up-tempo dance-pop song that incorporates elements of eurodance in its production.[25][26][36] Brad Wete, a reviewer of Entertainment Weekly, described Rihanna's vocals as "seductive" and reminiscent of a "stronger, sexier version" of her 2007 single, "Don't Stop the Music".[26]

"California King Bed" is a rock power ballad; Ryan Dombell of Pitchfork Media compared it to the Aerosmith song, "I Don't Want to Miss a Thing".[37][38][39] The Shama Joseph produced "Man Down" is a reggae song with an electro rhythm, in which Rihanna sings in a West Indian accent.[40][41] "Raining Men" is a hip-hop song, which features rap vocals from Trinidadian rapper Nicki Minaj. Rihanna described the song as a fun song that differs from the original, referring to the 1979 single by The Weather Girls with similar title "It's Raining Men".[42] "Complicated" was produced by Tricky Stewart and Ester Dean. Leah Greenblatt from Entertainment Weekly said "Even while telling a recalcitrant man how hard he is to love, she [Rihanna] sounds almost buoyant, her newly expanded vocals eager to scale the song’s high-altitude house beat".[43] The final track is the sequel to Rihanna's duet with Eminem, "Love the Way You Lie". "Love the Way You Lie (Part II)", which was produced by Alex da Kid, features Rihanna as the protagonist and lead vocalist, viewing aspects of a relationship from a female perspective, unlike the original, which featured Eminem as lead vocalist and was from a male perspective.[44]

Critical reception

Professional ratings
Review scores
SourceRating
Allmusic[30]
The A.V. ClubB–[45]
Entertainment WeeklyA–[43]
The Independent[46]
Los Angeles Times[47]
NME7/10[48]
Pitchfork Media7.6/10[49]
Rolling Stone[50]
Slant Magazine[21]
Spin8/10[51]

Loud received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 given to reviews from mainstream critics, the album received an average score of 67, based on 22 reviews.[52] Jon Pareles of The New York Times perceived a "hermetic, cool calculation" on the album, writing that it "works the pop gizmos as neatly as any album this year, maintaining the Rihanna brand".[41] Entertainment Weekly's Leah Greenblatt commented that Loud shows Rihanna "undefeated by her worst circumstances — and finding redemption in exactly the kind of pop nirvana that made her famous in the first place".[43] James Reed of The Boston Globe called the album "an unabashed return to where Rihanna belongs: the dance floor" and stated: "As if liberating herself from the depths, she’s a force on these 11 songs".[53] Stacey Anderson of Spin commended Rihanna's "full, healthy claim to her sexuality" and wrote that the album "offers a confident female ethos on par with the best of Shakira or Beyoncé".[51]

Genevieve Koski of The A.V. Club commended Rihanna for elevating the album's generic sound, writing that she "does sound invigorated, delivering charismatic vocal performances of material that doesn’t always warrant them".[45] Emily Mackay of NME felt that its "experiments feel more organic, its tone better paced" than Rated R.[48] Thomas Conner of the Chicago Sun-Times wrote that "the celebratory atmosphere of Rihanna's sassy new jams are seasoned with some of the darker flavors from 'Rated R'".[22] Pitchfork Media's Ryan Dombal complimented the album's "effervescent pop" and stated: "Her laissez-faire attitude toward hit-making on Loud can result in too-safe moves or semi-experiments that come off surprisingly great".[49] Ed Power of Hot Press complimented its "unabashedly subtext-free" songs and found its hooks "way beyond addictive."[54]

In a mixed review, Andy Kellman of Allmusic found the album's material "slapdash" and "uneven", and called it "more an unfocused assortment of poor-to-solid songs than a unified set".[30] Andy Gill of The Independent felt that "the more interesting tracks are those with less salacious demands on her vulnerability".[46] Slant Magazine's Sal Cinquemani commended that "the subtle West Indian flavor with which Rihanna and company have smartly imbued" most of the album, although he noted some flaws in its production and wrote that "Rihanna has always had trouble fitting into one genre ... and for better or worse, Rihanna continues to stylistically branch out on Loud".[21] Hugh Montgomery of The Observer commented that "sonically, it's fairly unremarkable ... but its strident buoyancy is difficult to resist".[55] On November 30, 2011, the album was nominated for three Grammy Awards, including Album of the Year.[56]

Commercial performance

Loud debuted at number three on the US Billboard 200 chart, with first-week sales of 207,000 copies in the United States, giving Rihanna her highest first-week sales in the US at that time.[57] It also debuted at number one on Billboard's R&B/Hip-Hop Albums chart.[58] In its second week, the album dropped to number six on the Billboard 200 and sold 141,000 copies.[59] By its thirteenth week, the album returned to its peak at number three and sold 62,000 copies.[60] However, in its fourteenth week, the album dipped to number ten on the Billboard 200 with 45,000 copies sold.[61] In its fifteenth week, Loud rose to number eight, selling an additional 33,000 copies in the US.[62] By July 3, 2011, Loud was the eleventh-best selling album of 2011 in the United States, selling 598,000 copies between January 1, 2011 and July 3, 2011.[63] As of May 2012, the album had sold more than 1.6 million copies in the United States.[64] On January 25, 2011, Loud was certified platinum in the United States, denoting shipments of over one million.[65] Loud ranked as Billboard magazine's ninth-most successful album of 2011 on their year-end charts.[66]

Loud was also a commercial success outside of the United States.[67] In Canada, it debuted at number one on the Canadian Albums Chart,[68] selling 27,000 copies in its first week.[69] Loud sold more than 80,000 units in Canada, achieving platinum status by the first week of December 2010.[70] By September 8, 2011, Loud had sold more than 240,000 copies in Canada.[71] In France, the album debuted at number three with first-week sales of 17,304 copies.[72] By its sixth week on the French charts, Loud achieved platinum status, reaching the 100,000 copies mark.[73] In France, the album has sold 355,000 copies as of April 2013.[74] In its second week on the Australian Albums Chart, Loud was certified platinum for shipments of over 70,000 copies.[75] In Italy, the album reached number eleven.[76] It became Rihanna's highest charting album there until her sixth studio album Talk That Talk (2011) surpassed the record. Loud was her third consecutive number-one album in Switzerland.[77] Loud debuted at number two on the German Albums Chart.[78]

The album debuted at number two in the United Kingdom, with first week sales of 91,000 units.[79] In its fifth week, the album sold 306,107 copies in the United Kingdom, giving the singer her first platinum-selling week in her career.[80] In its seventh week on the chart, Loud reached number one, giving Rihanna her second UK number-one album. After seven weeks of sales, the album became the fourth best-selling album of 2010 in the UK.[81] The album had sold 1,800,000 copies in the United Kingdom by September 4, 2011.[82] By December 16, 2011, Loud was certified six-times platinum by the British Phonographic Industry (BPI), marking shipments of 1.8 million copies to retailers.[83] It was the biggest selling R&B album of 2011 in the UK.[84] As of August 2012, Loud is the fifth biggest selling digital album of all time.[85] In 2011, the album has sold over 5,700,000 copies worldwide.[86]

Singles

"Only Girl (In the World)" was released as the album's lead single on September 10, 2010.[87] The song was sent to US mainstream and rhythmic radio on September 21, 2010.[88][89] It received positive reviews from music critics, who praised its chorus and thunderous dance beats.[90] The song reached number one on the US Billboard Hot 100 chart, in the UK, Canada, Australia, Austria, Belgium (Wallonia), Ireland, Israel, Italy, New Zealand, Norway and Slovakia, becoming one of her best charting songs to date.[91] At the 53rd Grammy Awards, held at the Staples Center in Los Angeles on February 13, 2011, "Only Girl (In the World)" won the award for Best Dance Recording.[92]

Canadian rapper Drake provided vocals on "What's My Name?"

"What's My Name?", which features guest vocals by Canadian recording artist Drake, was released as the album's second single; it was sent to US mainstream and rhythmic radios on September 21, 2010.[93][94] Music critics praised the song as some of Rihanna's best vocal work to date, noting the romantic nature of the song and its sexual tones. The song peaked at number one on the US Billboard Hot 100 chart, giving Rihanna her eighth number-one on the chart,[95][96] while "Only Girl (In the World)" became her ninth number-one song two weeks after "What's My Name?".[97][98] It reached number one in the United Kingdom and became Rihanna's fifth UK number one single and Drake's first.[99]

The collaboration with Nicki Minaj, "Raining Men", was sent to urban radio on December 7, 2010 as an urban radio single and third track from Loud as a single in the US.[42] It peaked at number 48 on the US Billboard R&B/Hip-Hop Songs chart.[100] "Raining Men" received mixed reviews from critics who praised the chemistry between Rihanna and Minaj but criticised the song for failing to create anything new or original.[30] "S&M", the album's fourth US single and third international single, was solicited to US mainstream radio on January 25, 2011.[101] Reception of "S&M" was mixed; some reviewers criticized the overt use of sexual lyrics while others noted it as a stand-out track from Loud.[102] A remix of the song which features guest vocals by Britney Spears, was digitally released on April 11, 2011.[103] "S&M" reached the top ten in twenty-four countries and peaked at number one in Australia, Canada and the United States.[104]

"California King Bed" was released as the fourth international single on May 13, 2011,[105] and as the sixth US single. It was sent to US Hot/Modern adult contemporary radio on May 16, 2011.[106] The song peaked at number four in Australia and New Zealand[107][108] and number eight on the UK Singles Chart.[109] "Man Down" was released as the fifth international single in some European countries in July 2011.[110][111] It received positive reviews from critics, who called it a return to Rihanna's Caribbean-tinged rhythm. "Man Down" reached a peak of 59 on the US Billboard Hot 100 chart. In France, it peaked at number one for five consecutive weeks.[112] On July 24, 2011, Rihanna announced the release of "Cheers (Drink to That)" as the seventh single from the album.[113] The single was released to US mainstream and rhythmic radio on August 2, 2011.[114] The song peaked at number seven on the US Billboard Hot 100,[115] and number twelve on the US Pop Songs chart.[115]

Release and promotion

Loud was released on November 12, 2010, in four separate editions: a standard edition; a deluxe edition, packaged in a digipak exclusively for the US and Australia, that features a 30-minute documentary Making of Loud DVD (Directed by Brian and Brad Palmer); a Couture Edition containing the deluxe edition of Loud with a deluxe cover art lithograph, a box set with enhanced clear couture cover and a full-size photo book.[116] An Ultra Couture Edition was also produced, containing a copy of the Deluxe Edition of Loud signed by Rihanna, the MP3 download of Loud on street date and all the features of the Couture Edition. The Ultra Couture Edition sold out and is no longer available neither on Amazon or her online store.[117] An explicit version of Loud was also released and features a Parental Advisory label due to some of the lyrical content.[118] The Japanese edition of the album was released with two additional remixes of "Only Girl (In the World)".[119] The piano version of "Love the Way You Lie (Part II)" was only available with the iTunes edition of the album. However, the version which features Eminem was available for purchase.[120]

Live performances

Rihanna performing "Only Girl (In the World)" on her 2011 Loud Tour.

Rihanna embarked on a promotional tour across Europe and North America to promote the album's release. The singer performed "Only Girl (In the World)", the lead single, live for the first time in North America on Saturday Night Live on October 30, 2010, and debuted the second single, "What's My Name?", later on in the show.[121][122] The following day in the United Kingdom, Rihanna sang "Only Girl (In the World)" on series seven of The X Factor.[123] Rihanna performed "Only Girl (In the World)" at the MTV Europe Music Awards 2010 in Madrid, Spain, on November 7, 2010,[124] on The X Factor in Italy on November 9, 2010,[125] and on Le Grand Journal in France on November 10, 2010.[126] On November 11, 2010, Rihanna appeared on a pre-recorded edition of The Graham Norton Show in the United Kingdom, where she gave an interview and sang "Only Girl (In the World)".[127] On November 15, before the album's US release, Rihanna reprised her performance of "What's My Name?" for MTV's The Seven, live from Times Square, New York City.[128] The next day, Rihanna performed "What's My Name?" on the Late Show with David Letterman.[129] On November 17, 2010, Rihanna was interviewed and performed "Only Girl (In the World)" and "What's My Name?" on Good Morning America.[130] Rihanna performed a medley of "Love the Way You Lie (Part II)", "What's My Name?" and "Only Girl (In the World)" at the American Music Awards of 2010 on November 21, 2010, where she won the award for Favorite Soul/R&B Female Artist.[131] Rihanna opened with an a cappella version of "Love The Way You Lie Part II".[132]

On December 11, 2010, Rihanna returned to series seven of the UK's The X Factor, to perform "Unfaithful" with finalist Matt Cardle, as well as a solo of "What's My Name?".[133] The finale was watched by fifteen million viewers; however, the episode generated thousands of complaints about Rihanna's choice of outfit and sexual performance.[134] Rihanna performed the song with Drake for the first time at the 53rd Grammy Awards on February 13, 2011.[135] Rihanna also appeared at the 2011 BRIT Awards on February 15, 2011, where she performed "S&M" for the first time, as a medley with "Only Girl (In the World)" and "What's My Name?".[136][137] Rihanna was requested to "tone down" her performance of "S&M" by the show's producers, and she performed only one verse and chorus in between "Only Girl (In The World)" and "What's My Name?". The BRIT Awards corporation wanted to avoid receiving complaints similar to those received by the X-Factor.[138] Rihanna was a special guest at the NBA All Star Game on February 20, 2011, where she performed a medley of "Umbrella", "Only Girl (In the World)", "Rude Boy", "What's My Name?" (with Drake) and "All of the Lights" (with Kanye West).[139]

Rihanna performed "California King Bed" in the style of a country music song for the first time with Sugarland front woman Jennifer Nettles, during the ACM Awards held by the Academy of Country Music on April 3, 2011.[140] She was a guest on the tenth season of the US series American Idol on April 14, 2011, where she performed "California King Bed".[141] Rihanna promoted "California King Bed" with performances in Milan, Paris and Hamburg, because she was appointed ambassador for Nivea skincare.[142][143] Rihanna opened the Billboard Music Awards on May 22, 2011, performing the remix of "S&M" with Britney Spears at the MGM Grand Garden Arena in Las Vegas.[144] The performance attracted complaints about the overt sexual nature of the broadcast on a publicly owned television channel.[145] Rihanna performed on NBC's Today show on May 27, 2011 as part of a Summer Concert Series. She performed "S&M", "Only Girl (In the World)", "What's My Name?" and "California King Bed".[146]

Tour

Main article: Loud Tour
Rihanna performing on the Loud Tour.

To further promote Loud, Rihanna embarked on her fourth concert tour, the Loud Tour, in June 2011, having announced it on February 9, 2011.[147] The tour comprised 101 show dates, 32 in North America, 1 in Central America, 4 in South America and 64 in Europe.[148][149] Tickets sold well in the United Kingdom and some additional shows were added. She performed ten shows at London's O2 Arena.[150] Rihanna was interviewed by Ryan Seacrest on American Idol, and talked about the design of the stage, stating: "We've just designed the stage and we have a section that we are building ... where the fans can actually be in the show and in the stage and be closer than they've ever been. It's real VIP."[151] The North American leg of the tour began on June 4, 2011 in Baltimore, United States.[152] Originally, J. Cole and Cee Lo Green were planned as supporting acts for the North American leg. However, Green left the tour, citing schedule conflicts.[153] Rappers Drake, Kanye West and Jay-Z made guest appearances on some dates to perform their collaborations "What's My Name?", "Run This Town", "All of the Lights" and "Umbrella", respectively.[154][155] The tour was received positively by critics, with some calling it "Rihanna's best tour yet". Jane Stevenson of the Toronto Sun commented that "the two-hour, larger-than-life show lived up to the billing."[156] Jon Brean of the Minneapolis "Star Tribune" remarked, "The Barbadian singer is more visually and vocally dynamic than she has ever been before."[157]

Track listing

No.TitleWriter(s)Producer(s)Length
1."S&M"
4:04
2."What's My Name?" (featuring Drake)
  • StarGate
  • Harrell[a]
4:23
3."Cheers (Drink to That)"
4:22
4."Fading"
3:20
5."Only Girl (in the World)"
  • StarGate
  • Sandy Vee
  • Harrell[a]
3:55
6."California King Bed"
  • The Runners
  • Harrell[a]
4:12
7."Man Down"
  • Sham
  • Harrell[a]
4:27
8."Raining Men" (featuring Nicki Minaj)
  • Melvin Hough II
  • Rivelino Wouter
  • Timothy Thomas
  • Theron Thomas
  • Onika Maraj
  • Mel & Mus
  • Harrell[a]
3:45
9."Complicated"
  • Stewart
  • Dean
  • Harrell[a]
4:18
10."Skin"
5:04
11."Love the Way You Lie (Part II)" (featuring Eminem)
4:56
Total length:46:38
Spotify bonus track[158]
No.TitleLength
12."Only Girl (in the World)" (The Bimbo Jones Club)7:17
Japan bonus tracks[159]
No.TitleLength
12."Only Girl (in the World)" (The Bimbo Jones Radio)3:53
13."Only Girl (in the World)" (CCW Radio Mix)3:44
iTunes Store bonus tracks[160]
No.TitleLength
12."Love the Way You Lie (Part II)" (Piano version)4:09
13."Only Girl (in the World)" (Music video)4:15
14."Only Girl (in the World)" (Mixin Marc & Tony Svejda Mix Show Edit) (Pre-order only)6:25
Amazon.com bonus tracks[161]
No.TitleLength
12."Only Girl (in the World)" (CCW Mix Show Edit)5:55
13."Only Girl (in the World)" (Music video)4:15
Deluxe edition bonus DVD[162]
No.TitleLength
1."The Making of Loud: Chapter 1"0:48
2."The Making of Loud: Chapter 2 – Raining Men Recording Session"1:32
3."The Making of Loud: Chapter 3 – Man Down Recording Sesson"1:40
4."The Making of Loud: Chapter 4"0:30
5."The Making of Loud: Chapter 5 – Live in NYC – Madison Square Garden"7:00
6."The Making of Loud: Chapter 6 – Reb'l Fleur Photo Shoot"3:30
7."The Making of Loud: Chapter 7 – Loud Album Art Photo Shoot"1:52
8."The Making of Loud: Chapter 8 – Day One"3:39
9."The Making of Loud: Chapter 9 – Day Two"2:48
10."The Making of Loud: Chapter 10 – Credits" (includes making of "Only Girl (In the World)" video)3:05
Notes

Release formats

Loud (Ultra Couture edition) [CD+DVD][163]
  • Deluxe cover art signed by Rihanna herself (lithograph)
  • Enhanced clear couture cover
  • Deluxe edition of Loud [CD+DVD]
  • "Making of Loud" video DVD
  • 20 page full size photobook
Loud (Couture edition) [CD+DVD][163]
  • Deluxe cover art lithograph
  • Enhanced clear couture cover
  • Deluxe edition of Loud [CD+DVD]
  • "Making of Loud" video DVD
  • 20 page full size photobook
Loud (Deluxe edition) [CD + DVD][163]
  • 11 track Loud album
  • Bonus DVD with the "Making of Loud" video
  • Packaged as a digipack for the US and Australia
  • Packaged in standard jewel case internationally
iTunes version[160]
  • 11 track Loud album
  • "Love the Way You Lie" (Piano version) (Bonus track)
  • "Only Girl (In the World)" (Music video) (Bonus track)
  • "Only Girl (In the World) (Mixin' Marc & Tony Svejda Mix Show Edit)" (Pre-order only) (Bonus track)
  • Digital Booklet

Personnel

Credits for Loud adapted from Allmusic.[164]

Musicians
Production

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[225] 2× Platinum 140,000^
Austria (IFPI Austria)[226] Gold 7,500*
Belgium (BEA)[227] Platinum 30,000*
Brazil (Pro-Música Brasil)[228] Platinum 40,000*
Canada (Music Canada)[71] 3× Platinum 240,000^
Denmark (IFPI Danmark)[229] Platinum 30,000^
GCC (IFPI Middle East)[230] Gold 3,000*
Germany (BVMI)[231] 3× Gold 300,000^
Hungary (MAHASZ)[232] Gold 3,000^
Ireland (IRMA)[233] 5× Platinum 75,000^
Italy (FIMI)[234] Platinum 60,000*
Japan (RIAJ)[235] Gold 100,000^
New Zealand (RMNZ)[236] Platinum 15,000^
Poland (ZPAV)[237] 3× Platinum 60,000*
Russia (NFPF)[238] Gold 5,000*
Spain (PROMUSICAE)[239] Gold 30,000^
Sweden (GLF)[240] 2× Platinum 80,000‡
Switzerland (IFPI Switzerland)[241] 2× Platinum 60,000^
United Kingdom (BPI)[83] 6× Platinum 1,800,000^
United States (RIAA)[65] Platinum 1,761,000[242]
Summaries
Europe (IFPI)[243] 3× Platinum 3,000,000*

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Format Edition Label
Australia[244] November 12, 2010 CD, CD+DVD Standard, deluxe Universal Music
Germany[245]
Ireland[246] Digital download Standard
Netherlands[247] CD
France[248] November 15, 2010 CD, CD+DVD Standard, deluxe
New Zealand[249]
Portugal[250]
Philippines[251] MCA Music Phils.
United Kingdom[252] CD Standard Mercury Records
Mexico[253] November 16, 2010 Universal Music
United States[254] CD, CD+DVD, digital download Standard, deluxe Def Jam Recordings
United States[255] CD+DVD Deluxe (Couture edition)
Poland[256] November 19, 2010 CD Standard Universal Music
Brazil[257] November 30, 2010
Indonesia[258] December 2, 2010
Japan[259][260] January 19, 2011

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