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StarAgri

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StarAgri Warehousing and Collateral Management Limited
IndustryAgribusiness
FoundedApril 2006
Headquarters
Jaipur
,
India
ServicesAgriculture Warehousing
Number of employees
550[1]
Websitewww.staragri.com

StarAgri is an India based agricultural marketing company providing end-to-end solution in warehousing , Procurement and Collateral Management of Agri-Commodities.[2] Staragri was established in April 2006 by former ICICI Bank associates, the company has presence in 190 locations across 16 states.[3] It has 800 agri commodity warehouses under its control, with a cumulative capacity of around 1.2 million metric tons.[4] It has an employee strength of over 500 employees.[1] The company has five post-harvesting focus areas: agri-warehousing, procurement, collateral management, lab testing and logistics. A bulk of its revenues (65%) are derived from warehousing services.[5]

History

StarAgri was founded in April 2006 by four former ICICI associates: Suresh Goyal, Amith Agarwal, Amit Mudawala and Amit Khandelwal.[5][6] The company was formed with an initial paid-up capital of Rs.5 lakhs. The paid-up capital was raised to Rs.50 lakhs in 2007-08.[2]

Business Strategy

The company builds and sustains partnerships between farming communities and customers for a more efficient market which translates into better realization for farmers, and lower cost for buyers. The company currently has a direct relationship with over 50,000 farmers. It aspires to reach out to 25 lakh farmers. The organization has enabled various banks to disburse a credit of Rs.30,000 crore as rural credit over the last five years. Its turnover in 2012-13 was Rs.73 crore with a net profit of Rs.24 crore. It is expecting a turnover of Rs.120 crore in 2013-14.[5] StarAgri has achieved ISO 9001:2008 & ISO 22000:2005 accreditation.[7] It was recently announced to be one of the four unlisted companies participating in the Religare Consumer Conference 2014.[8]

Customers

The Company collaborates with over 375 food processing companies, including Cargill India and Archer Daniels Midland and meets their demand by buying from farmers and mandis (wholesale markets). It has 15 labs to ensure purchases meet client-specifications in terms of quality and quantity.[9] StarAgri caters to customers ranging from banks to international bulk commodity buyers, food , health & FMCG companies and commodity exchanges. It is authorized to hold commodities worth Rs.25 billion over 110 collateral management locations through tie-ups with some of the country’s leading financial institutions.[10]

Tie-Ups

StarAgri has tie-ups with 26 banks and financial institutions that give farmers credit, using agri-commodities in the warehouses as collateral.[11]

In February 2014, StarAgri tied up with Canara Bank. The partnership is to assist farmers in financing their requirements at all stages of the supply chain, ranging from pre-harvesting to the marketing and export stages.[12]

In 2013, the company signed Memorandum of Understanding with Corporation Bank for providing finance against warehousing receipts.[13]

In 2012, StarAgri collaborated with State Bank of India, for farmer funding and collateral management.[14] It also entered into a partnership with Dena Bank in the same year for warehousing receipt funding.[15]

In 2009, StarAgri tied up with Axis Bank and Punjab National Bank, for collateral management services. During the same year, the company also entered into a strategic alliance with NCDEX as a warehousing service provider.[16][17]

In 2008, it tied up with IndusInd Bank for collateral management services and started operations in Haryana.[18]

In 2007, the company launched its warehousing services with Rs 303 crore credit facility from ICICI Bank, for warehouse receipt-based funding.[18] This was the largest ever credit facility provided by ICICI Bank.[19]

In addition, StarAgri has collaborated with Bank of Baroda, Central Bank of India, IDBI Bank and Kotak Mahindra Bank among others. Among financial institutions, it has collaborated with Reliance Capital and L&T Finance.[17][16]

Investments by IDFC Private Company

In 2012, IDFC Private Equity, invested Rs.150 crore in the company through IDFC PE Fund III for a significant minority stake. This was IDFC’s first PE first transaction in agri-services company and its maiden investment in an “Integrated Independent Post Harvest Management Company”. Through this investment, IDFC aims to leverage on the untapped potential of the rural economy and connect with millions of farmers through agri-service offerings.[20] StarAgri will direct this investment towards expanding high quality warehouse network and also for creating a pan India footprint of the allied post-harvest management services.[3]

Future

Over time, the company plans to spin off its agri-finance division into an NBFC. In addition, it intends to create 50 private mandis licensed by the Agricultural Produce Marketing Committee, which will provide infrastructure services to farmers which are not easily available at regular mandi. Further, StarAgri aims to create silos that will create additional capacity of 2.5 million tonnes to its existing warehousing capacity.[11]

Joint Venture

Taaza Plaza is a Public Private Partnership (PPP) between Star Agriwarehousing & Collateral Management Ltd. (StarAgri) along with Fuzion Inc. Pvt. Ltd. (Fuzion) and the Maharashtra State Agriculture Marketing Board (MSAMB. It is built on the model of sourcing directly from farmer groups across agri-states and making fresh produce available to the end consumer by bypassing intermediaries. Each state-of-the-art van is designed keeping in mind Indian weather conditions where vegetables, fruits and other FMCG products are stored in a smart climate controlled mobile environment. The "retail on wheels" shops visit housing societies and similar busy intersections where common people like homemakers can buy their daily produce.[21]

References

  1. ^ a b "This Rajasthan-based rural service provider has profited by helping farmers". businesstoday.in. April 28, 2013.
  2. ^ a b "STAR AGRI-WAREHOUSING AND COLLATERAL MANAGEMENT". yourstory.com. August 11, 2009.
  3. ^ a b "IDFC Private Equity announces investment of INR 150 crores in Staragri Warehousing and Collateral Management Ltd" (PDF). idfc.com. Retrieved 2014-03-03. {{cite web}}: line feed character in |title= at position 109 (help)
  4. ^ "StarAgri Warehousing and Collateral Management Wins in Star SME Agriculture (small) category Ltd" (PDF). idfc.com. Retrieved 2014-03-03. {{cite web}}: line feed character in |title= at position 10 (help)
  5. ^ a b c "StarAgri: Building storage capacities & much more". moneycontrol.com. Retrieved 2014-03-03.
  6. ^ "For the sake of farmer's harmony!". thesmartceo.in. Retrieved 2014-03-03.
  7. ^ "STAR AGRIWAREHOUSING AND COLLATERAL MANAGEMENT". techaloo.com. Retrieved 2014-03-03.
  8. ^ "Spending won't pick up soon; may buy Indian FMCG: Religare". moneycontrol.com. Retrieved 2014-03-03.
  9. ^ "This Rajasthan-based rural service provider has profited by helping farmers". businesstoday.in. April 28, 2013.
  10. ^ "Over View". staragri.com. March 11, 2014.
  11. ^ a b "It may hold commodities worth Rs 1,500 crore in its warehouses, but this company's services extend way beyond storage". forbesindia.com. Aug 27, 2013. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "Canara Bank, StarAgri tie up". thehindubusinessline.com. February 14, 2014. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= (help)
  13. ^ "Corporation Bank Inks Pact with M/s Star Agri Warehousing and Collateral Management Ltd. for providing finance against Warehouse Receipts". kannadigaworld.com. November 12, 2013. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= (help)
  14. ^ "SBI, StarAgri tie-up for farmer funding and collateral management". moneylife.in. September 13, 2012. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= (help)
  15. ^ "Dena Bank, Star Agri partner for warehousing receipt funding". thehindubusinessline.com. June 18, 2012. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ a b "Inspiring Indian Entrepreneurs". tamindia.com. August 01, 2012. Retrieved 03-03-2014. {{cite web}}: Check date values in: |accessdate= and |date= (help)
  17. ^ a b "Empanelled Banks and Financial Institutions". staragri.com. Retrieved 03-04-2014. {{cite web}}: Check date values in: |accessdate= (help)
  18. ^ a b "Staragri raises $30 mn from IDFC PE". startupcentral.in. February 25, 2012. Retrieved 03-04-2014. {{cite web}}: Check date values in: |accessdate= (help)
  19. ^ "History & Milestones". staragri.com. Retrieved 03-04-2014. {{cite web}}: Check date values in: |accessdate= (help)
  20. ^ "IDFC PE infuses Rs 150 crore into Staragri Warehousing". livemint.com. February 23, 2012. Retrieved 2014-04-03.
  21. ^ "Retail store on wheels 'Taaza Plaza' launched in Maharashtra". indiatimes.com. October 10, 2013. Retrieved 2014-04-03.
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