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Benjamin Osvald Lasnier (born April 2, 1999) is a Web star, from Copenhagen, Denmark.

[[Category:]] Background Facts About Him

Background

Lasnier was born in Copenhagen, Denmark on April 2, 1999. He is half-French and half-Danish. He ha a older two sisters and a younger brother. [[1]]

In 2012, he was a 13-year-old, he was sitting in a restaurant when his cousin convinced him to join Instagram (one of the Top Social Apps). He only followed 10 friends and posted a one selfie. Half-hour later, it had more than 50 likes.

He is a teenage boy who says he looks like his idol Justin Bieber, sensed he had a certain currency on the site. He continued to post pictures – more than 4,000 so far, almost exclusively selfies – and people continued to like it.

With more than 1M followers, the 15-year-old from Copenhagen is one of the Most Instagram Famous People, with a follower count dwarfing those of many celebrities (Rihanna, for example, has 999,999 followers).

He called his girl fans as "Benzilers", adaptation of Justin's Belieber, and boy fans as "Lasniator".

He has hustled to turn the attention into something tangible. He began posting 12 pictures a day (since Easter 2012), at optimal times for different time zones. Each attracts 8,000-odd "likes", propelling it on to Instagram's "popular" page, where it is visible to the site's 100 million users.

Through images alone (selfies), he has fine-tuned a brand that is catnip to tweens: non-threatening, motivational and completely unattainable (he follows fewer than 1,000 people). The formula works so well that 42,000 people follow an account for his dog. Brands shower him with products in the hope he will be photographed with them. [2]

He's mother, Merete, became aware something was happening in October 2012, when he started being mobbed by girls in public. She supports his ambition, despite the abusive comments, which, she says, he is wise enough to ignore. And, unlike the sexualised selfies of some of his young followers, his photos are uniformly chaste.

Despite a musical background limited to YouTube lip-synchs, he – who made himself an idol without pretending to any talent at all – is now signed to Sony 2012, working with top producers to crack America.

"Every talent starts from scratch," says Sony A&R Mads Kjaergaard. If he can credibly establish himself and leverage his fanbase, "there is no limit to where he could go".

In New Year 2013, it will require losing the Instagram Boy moniker, and to that end, Lasnier is already attempting a rebrand, limiting the selfies to four a day.

Facts About Him

He is a singer and internet star who gained a large following as a Justin Bieber lookalike.

He started uploading his first videos and Instagram picture at age 13.

He also amassed a large social media following for his numerous Instagram posts. [[3]]