Wakaberry

Wakaberry

Website	http://www.wakaberry.co.za/

Wakaberry is a South African soft-serve frozen yoghurt bar, established in Durban, May 2011 and is classified under the Froyo trade name. Created by Ken and Michele Fourie and their business partner, David Clark in 2011. The company has spread throughout South Africa and operates in over 40 franchised stores across eight provinces.

Foundation

The founders, inspired by the growing “Froyo” industry around the world, saw an opportunity to create the brand which never operated in South Africa in the past. The name Wakaberry was derived from the 2010 South African Soccer World Cup song "Waka Waka (This Time for Africa)".

Popularity

Within weeks of the initial opening of the company, the franchise became on of the fastest growing companies in the country. In March 2014 restaurant franchise group Famous Brands acquired a 70% stake in the Wakaberry Frozen Yoghurt Bar business, for an undisclosed sum.. This acquisition has set in motion the extension of the companies name, with planned world wide expansion.

Type

The low fat flavours vary from store to store, but customers can expect a wide variety including Strawberry, Vanilla, Mixed Berry and English Toffee and store variations like Green tea, Pomegranate, Kiwi and Watermelon. Toppings offer fresh fruit, nuts, and cereals, and others such as sweets, chocolates and sauces. Wakaberry is the first South African frozen yoghurt brand to offer a unique self-serve concept that allows each customer to choose their own combination. Pricing is based on a pay-per-weight system.