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Ice Bucket Challenge

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Doing the ALS Ice Bucket Challenge.

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head or donating to the ALS Association in the United States. It went viral throughout social media during the Northern Hemisphere summer of 2014.[1][2]

The challenge dares nominated participants to have a bucket of ice water poured on their head. One common stipulation gives 24 hours from the time they are nominated to complete the dare; otherwise, the participant is asked to donate money to charity.[3]

Origin

The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources. During the Northern-Hemisphere winter of 2013–14, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.[4] It was criticized for the danger of going into cold water unassisted.

The earliest known version of this challenge was known as the "Cold Water Challenge." It was started by the Sheaves For Christ division of the General Youth Division UPCI. A video dated April 26, 2014 by Amado Huizar challenges others to donate 100 dollars to the SFC Missions fundraiser or jump into cold water. Many videos followed of people dumping buckets of water on people's heads.[5]

One version of the challenge started in New Zealand on July 4, 2014, with a fundraising page on behalf of the Cancer Society to help support patients and their families through the trauma of a cancer diagnosis. As with similar challenges, it was usually filmed so footage can be shared online.[6]

Atlanta Falcons players, coaches, and staff take the Ice Bucket Challenge.

The challenge was popularized in the United States on June 30 2014 when the Golf Channel Morning Show televised the social media phenom and performed a live on-air ice bucket challenge.[7] Soon after, on July 15, 2014, golfer Chris Kennedy did the ice-bucket challenge and challenged his cousin Jeanette Senerchia of Pelham, NY, whose husband, Anthony, has had ALS for 11 years. A day later she did the challenge while her 6-year-old daughter filmed her in front of their house. Senerchia's network on Facebook connected with Pat Quinn, a 31-year-old in Yonkers, NY, who was diagnosed with ALS in March 2013. Quinn called upon his friends and family. Soon, his whole network was posting challenges, including family in Florida, friends in Ireland and Greece, and a bar full of locals, which was broadcast on local television.

Local Green Bay radio and TV personality John Maino performs the ALS Ice Bucket Challenge.

Quinn's Facebook network overlapped with Massachusetts resident and former Boston College baseball player Pete Frates, who has ALS and began posting about the challenge on Twitter.[8]

The ice bucket challenge has also become popular in the United Kingdom through social media, with participants doing it for the Motor Neurone Disease Association and Macmillan Cancer Support.

The President of the United States, Barack Obama, was challenged by Ethel Kennedy but declined, opting to contribute to the campaign with a donation of $100.[9] Justin Bieber,[10] LeBron James,[11] and "Weird" Al Yankovic[12] also challenged President Obama after completing the Ice Bucket Challenge.

Rules

Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant's head. Then the participant can call out a challenge to other people.

In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head and donate $100 if they have not.[13] In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism.[14]

Legacy

In the Northern-Hemisphere summer of 2014, the Ice Bucket Challenge went viral on social media and became a pop culture phenomenon, particularly in the United States, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event.[3][9]

Before the popularity of the Ice Bucket Challenge, levels of awareness, fundraising, research dollars, and overall public support for amyotrophic lateral sclerosis (ALS) were extremely low.[15] After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations for ALS soared to unprecedented levels. On August 18, 2014, the ALS Association announced that it had received $15.6 million in donations compared to $1.8 million during the same time period (July 29 to August 18) in the prior year. These donations came from both existing donors and 307,598 new donors to the Association.[16]

United Kingdom

In the United Kingdom, people have also been doing the challenge for the Motor Neurone Disease Association which is the sister organisation to the ALS Association. The Motor Neurone Disease (MND) Association is the only national charity in England, Wales and Northern Ireland focused on MND care, research and campaigning.[17] MND Scotland provides care and support to everyone affected by Motor Neurone Disease in Scotland.[18]

This challenge has inspired other charities in the UK to get involved, including Macmillan Cancer Support, who are calling it the Macmillan Ice Bucket Challenge.[19]

Governor of South Carolina Nikki Haley does the ALS Ice Bucket Challenge.

Notable participants

References

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