American Cheerleader
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| Frequency | Quarterly |
|---|---|
| First issue | 1995 |
| Company | Varsity Spirit |
| Country | United States |
| Language | English |
| Website | www |
| ISSN | 1079-9885 |
American Cheerleader is the first and largest national teen magazine dedicated to covering sideline and competitive cheerleading. It started in 1995. It has 1.2 million readers and a circulation of over 150,000.[1] Editor-in-chief Marisa Walker works with her fellow ex-cheerleader co-workers in New York, New York, to publish the magazine every other month. [2]
History
Inspired by the popularity and competitive nature of cheerleading in the early 1990s, publishing executive Michael Weiskopf started a magazine to take advantage of its evolving culture. The first issue was published in January 1995.
It was published by Lifestyle Ventures, LLC, and featured University of Maryland cheerleader Penny Ramsey, who went on to become a castaway in Thailand on the CBS show Survivor in 2002.[3] Special Collector’s Editions were produced in February 2005 and February 2010 to commemorate the magazine’s 10th and 15th anniversaries. Lifestyle Media, Inc. was acquired by Macfadden Performing Arts Media, LLC in 2006. Varsity Spirit bought the magazine in 2012.[4]
Content
American Cheerleader covers training tips for stunting and tumbling, cheerleader activities like building, fitness, health, and balancing schoolwork, practice, and a social life, fashion tips concerning uniforms and practice-wear, and beauty tips concerning healthy skin and competition make-up. Most issues contain stories from cheerleaders and teams. Each issue recognizes a Cheerleader of the Month.[5]
Cheerleader of the Month
Cheerleaders of the Month are recognized for their talent, academic achievement and community involvement and receive a cash scholarship award in addition to a photo shoot with the editors.[6]
Cover and media
Every issue features, on the cover, a celebrity who once cheered or is participating in cheerleading for a movie or television show. These celebrities have included Debby Ryan, Kendall Jenner, Heather Morris, Francia Raisa, Christina Milian, Kirsten Dunst, Mýa, Hilarie Burton, Miley Cyrus, Reese Witherspoon, Ashley Tisdale, Sara Kolvinsky, and Aurora Sentinel crime reporter Brandon Johansson. American Cheerleader has also made its way into every sequel of the Bring It On series of films. Americancheerleader.com features facts and tips, scholarship opportunities, and videos of competitions, stunts, and tumbling.[7]
Cheerleading competitions
Staff members cover national cheerleading competitions and award squads the Editor’s Choice Award during AC on Tour, a concept launched in 2005. American Cheerleader promotes and attends cheerleading competitions all over the nation.
Coach's handbook
An annual resource for cheerleading coaches and advisers. It lists a Who’s Who of the cheerleading industry directory and contains contact info for fundraising companies, cheer gyms, uniforms and camp-wear, coaches associations, camps and competitions, cheer shoes, trophies and awards.
References
- ^ McMurrin, Morgan. American Cheerleader. Macfadden Performing Arts Media. Web. 20 Oct. 2010.
- ^ "Philosophy." ACA - American Cheerleaders Association :: Home. Web. 20 Oct. 2010.
- ^ "Penny Ramsey - IMDb." The Internet Movie Database (IMDb). Web. 20 Oct. 2010.
- ^ American Cheerleader Sold to Varsity Spirit Corp.
- ^ McMurrin, Morgan. American Cheerleader. Macfadden Performing Arts Media. Web. 20 Oct. 2010.
- ^ "Cheerleader Of Month Extras." American Cheerleader. Web. 20 Oct. 2010.
- ^ McMurrin, Morgan. American Cheerleader. Macfadden Performing Arts Media. Web. 20 Oct. 2010.