IronSource
 | |
| Company type | Private Company |
|---|---|
| Industry | |
| Founded | 2009 |
| Headquarters | Tel Aviv , Israel |
Number of locations | 3 |
| Products | |
Number of employees | 300+ |
| Subsidiaries | |
| Website | ironsrc |
ironSource, is an online software distribution and monetization company backed by Carmel Ventures, a Viola Group affiliate. As the founding company behind brands such as DealPly, AnySend, and ClickMeIn, among others, ironSource was chosen as one of the '20 hottest startups' in Israel.[1] At the heart of ironSource, is the InstallCore platform - a market-leading installation platform responsible for over 100 million software installs per month.[2] The platform purportedly shortens download time and eases the install experience.[3]
History
Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for downloadable applications including user monetization, analytics, conversion, acquisition and optimization for all devices. In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.[4] The company also utilizes the C.A.S.T. native platform, kudosKit[5] appreciation platform, and MobileCore, which brings mobile application developers distribution and engagement services.[6] ironSource opened US offices in San Francisco in August 2013 [7] and opened an office in Beijing, China in May 2014.[8]
ironSource partners with and installs products for companies including Microsoft, Citrix, Google, Spotify, Yandex, Baidu, Symantec, Audible, Opera, and others.[9]
ironSource acquired the mobile game studio Upopa in the summer of 2014.[10]
Applications
In addition to its installation platforms, ironSource distributes software that it develops or owns in bundled packages. Applications ironSource is associated with include
- FoxTab, A 3D tab management add-on for the Mozilla Firefox browser with over 20 million users.
- Dealply, A price comparison application with over 32 million users.
- funmoods, An emoticon application used by websites.
- VuuPC, A remote desktop connection application with over 2 million users.
- good weather, A weather application.
- Spearmint, A browser application for Android-based devices
- AnySend, A large-file (files up to 17 Terabytes) sharing application.
References
- ^ "The 20 Hottest Startups In Israel - Business Insider". Retrieved 2013-07-22.
- ^ "IronSource: 100m downloads a month, and counting". Times of Israel.
- ^ "ironSource - CrunchBase Profile". Retrieved 08/04/2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "ironSource acquires AfterDownload for $28m - Globes". Retrieved 08/04/2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money". TechCrunch.
- ^ "Surviving Google's notification ad ban: Android alternatives". mobyaffiliates.
- ^ "ironSource Opens Office in San Francisco to Better Serve US Market". PRWeb.
- ^ Gat, Aviva (June 3, 2014). "Israeli company ironSource follows Bibi's lead and looks to collaborate with China". Geektime.
- ^ "About ironSource - ironSource". Retrieved 08/04/2013.
{{cite web}}: Check date values in:|accessdate=(help) - ^ "Israel's ironSource buys mobile game studio Upopa". Reuters. 09/04/2014.
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