Joseph Janus
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Joseph Janus (Born March 30th, 1969) is the current CEO of WeSC (We Are the Superlative Conspiracy) America.[1][2][3] He previously was the advertising and marketing SVP at Calvin Klein and the Creative Director of Bodhi Bags.[4][5][6] At Calvin Klein he helped launch many brand extensions including Calvin Klein Jeans, underwear, handbags and CK One. While at Bodhi he expanded the brand to include items for men and tech collections.[7][8] Janus is also active in the music community; he is a songwriter and CEO of Fearless Management and Productions that is home to such musicians as Ben Jelen.[9][10]
Contents
Joseph Janus has worked in the fashion industry for over 20 years mainly in the realm of creative and design. He first gained recognition in Los Angeles when he revived the JNCO Jean Company. Janus worked with “an in-house group of illustrators, clothing designers, graffiti artists and promotion experts that serve as an ad hoc ad team to ensure the look and feel of advertising will be anything but tradiotional,”[11] “The key to success, he notes, is to make a product that helps the kids feel good about themselves,”.[11] For his work at JNCO, Advertising Age Magazine named him as one of the “Marketing 100”.[12] His success at JNCO attracted the attention of designer Calvin Klein, who personally brought on Janus to direct the advertising and marketing department. While working there Joseph launched a variety of brand extensions for Calvin.[6]
Music
Janus founded and created Fearless Management, a company to manage artists, produce and write music. His first two records were on Madonna’s Maverick Records.[10] Janus also signed singer-songwriter and active humanitarian Ben Jelen to Linda Perry’s Custard Records.
Fashion
Bodhi Bags were found in retailers such as: Fred Segal, Nordstrom and Bloomindale’s as well as abroad. With this success in the women’s line, Joseph expanded Bodhi into men’s and tech markets (8). Bodhi also partnered with North Shore Animal League and Beth Ostrosky to create a limited addition line of animal friendly bags.
References
- ^ P., Mike. "WeSC Drops Licencing Agreement, Appoints New CEO". SBC Business. SBC Business. Retrieved 6 December 2013.
- ^ "WeSC Relaunches US distribution, Terminates License Agreement and Names Joseph Janus CEO of WeSC America Inc". Yahoo Finance. Pr Newswire. Retrieved 3 December 2013.
- ^ Palmieri, Jean. "WeSC Bolstering U.S. Business". WWD. Women's Wear Daily. Retrieved 2 December 2013.
- ^ "'Birkin' author back in the handbag biz". Page Six. Page Six. Retrieved 23 May 2010.
- ^ "CELINE SA and Jen USA Reach Agreement for Jen USA to Change the Name of Its Handbags from Sylvie Celine to BODHI". Business Wire. Business Wire. Retrieved 14 April 2008.
- ^ a b Martine, Lord. "SF GATE INTERVIEW / Brief Encounter / Underwear model Travis talks". SF Gate. SF Gate. Retrieved 14 November 2001.
- ^ Bouzas, Robyn. "Apple's First Fashion Collaboration / Bodhi". Ireach. PR Newswire. Retrieved 5 October 2012.
- ^ Needle, Brandon. "Apple tote bag will retail for $300". The Tablet Authority. Tablet Times. Retrieved 5 October 2012.
- ^ "Ben Jelen Biography". Itunes. Itunes.
- ^ a b "Ben Jelen". Billboard Music. Billboard Music.
- ^ a b Ebenkamp, Becky. "Where the boys are". CBS Business Library. BPI Communications. Retrieved 13 April 1998.
{{cite web}}: Check date values in:|accessdate=(help) - ^ Zbar, Jeffery. "THE MARKETING 100: JNCO: JOSEPH JANUS". Ad Age. Ad Age. Retrieved 28 June 1998.
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