Mayumaro
Mayumaro
Mayumaro is a yuru-chara character in Japan. He is the public relations officer in Kyoto. His motif is a cotton. His work is to appeal Kyoto.
Profile
He is a character in Japan. He is a mascot character of 26th national culture festival in Kyoto. We don’t know how old he is exactly, but he might be two thousand years old. His work is to encourage everyone to like Kyoto. His charm point is his round eyes. He dislike rowdy fellows. He is hurt when he is kicked and punched.(mayumaro,2014) He doesn’t have his mouth.So he can't speak. He started Twitter in 2012 June. He tweet over ten a day. His follower is over 20 thousand. His tweet always have a picture or video .He advertises Kyoto and informs us of schedule and a look of events on twitter.On facebook, He uploads the same picture and article and transmits his everyday activity. [1]
Dressing
He has a lot of kimonos.Usually he wears purple kimono, and sometimes he wears blue one or orange one with flower pattern.In some of his illsts and goods, he wears yukata, costume of a doctor and a captain, and so on.By the way, his sister-Mayuko- wears kimono which is specially strong to dirty things.[2]
Sister
He has a sister, Mayuko.Her motif is a girl who wants to be ”maiko san" and loves Kyoto. Unlike her brother,Mayumaro,she can dance casually and crab things. She will cheer the invents with Mayumaro. Unlike Mayumaro,she has her mouth.[3]
Friends
He has a lot of friends. He knows other famous mascot character of other area, for example Kumamon in Kumamoto Pref, and Bary san in Imabari city,Ehime pref. Even some comedians and wrestlers are his friends.(Mayumaro friends, 2014)
Goods
They sell mayumaro products on the internet and some stores in kyoto. There are many kinds of goods like pens, dolls, ties, fans, bookmarks, shirts. (mayumaro goods, 2014) In 2014, Mayumaro goods speciality store opened in Shijo for a limited time. [4]Anyone who are admitted by the prefecture can use images of mayumaro for free. Through these campaigns, Kyoto pref hope that many people know Mayumaro and Mayumaro become famous in Japan. (Kyoto Prefecture. Mayumaro goods shoukai [November, 27 2014].)
Song
Mayumaro have a cheering song which has a comfortable tune. This song was presented by Kumiko Takesita, who is a singer and songwriter living in Kyoto. She was born and brought up in Kyoto. She tuned this song lightly because she thought that by doing so, children would remember it easily. This strategy bases on the idea that children tend to like Mayumaro.
Roots
Mayumaro was made in 2011 because the national cultural festival was held that year. He was responsible for emphasizing the charm of that festival. His motif is a cotton. This is because cotton is used to make silk and silk is used to make beautiful cloth, for example tangotime, nishijin ori, or kyouyuu zenn and etc.Mayumaro’s products hope that like those beautiful cloth,Mayumaro create new and beautiful culture. In short, Mayumaro is expected to create an original culture. His design was chosen from over 2,000 designs from Japan and other countries.His name was also collected from public.(The 26th National Caltural Festival in Kyoto 2011,(n.d))
Activity
2010, November 1 Mayumaro entered the this year’s kanji ceremony with Tawawa Chan.[2](「Kotoshi no kanji」boshuseremoni kyoto tawa ni 「Tawawachan」「Mayumaro」mo toujou, 2010)[4]
- ^ Kyoto Prefecture. (n.d.). Kyoto fu kouhoukan Mayumaro. (Kyoto prefecture public relations offiecer Mayumaro.) [July, 21 2014]. 4.Kyoto fu kouhoukan Mayumaro. (Kyoto prefecture public relations officer Mayumaro).facebook. [July, 21 2014].
- ^ Kyoto Prefecture. (n.d.). Kyoto fu kouhoukan Mayumaro. (Kyoto prefecture public relations offiecer Mayumaro.) [July, 21 2014]. 4.Kyoto fu kouhoukan Mayumaro. (Kyoto prefecture public relations officer Mayumaro).facebook. [July, 21 2014].
- ^ (Hajimemashite imouto no mayuko desu ,2014)「「Hatano. Hajimemashite imouto no mayuko desu (Nice to meet you. I’m Mayumaro’s sister, Mayuko.). gotouchi kyara nyusu. [July,21 2014].
- ^ 「Kotoshi no kanji」boshuseremoni kyoto tawa ni 「Tawawachan」「Mayumaro」mo toujou(Tawawachan and mayumaro entered the this year kanji ceremony.). (2010,November 1). Karasuma Keizai Newspaper. [July, 22 2014].