If(we)

if(we)
Available in	English
Employees	150 (October 2011)
URL	www.ifwe.co
Launched	October 2004; 20 years ago

if(we) is a social and mobile technology company based in San Francisco, CA. It was originally known as Tagged Inc. and owns and operates social networks Tagged.com and Hi5.com.^[1]

The company operates as an incubator of new social technology and apps seeking to find the next big thing.^[2] The firm has been ranked the #3 Best Place to Work in the Bay Area for medium size companies^[3] and has 140 employees.^[4]

History

The company was created when it acquired Tinode and announced that it would begin working on additional social products besides Tagged and Hi5.^[5] It also announced that it would drop plans of pursuing an IPO and concentrate on new social opportunities. If(we) is planning to release a messaging app as its first new product.^[6]^[7] The company had $57 million in revenue in 2013 and has been profitable since 2008.^[8]

Online Brands

Digsby

Digsby is a real-time communications download that connects multiple Instant Messaging services such as AIM, MSN, ICQ and Facebook in one application.^[9]It was founded at The Rochester Institute of Technology and was bought in April 2011 as the first acquisition by the company.^[10]Digsby was subsequently open sourced by if(we) in 2012.^[11]

hi5

Once one of the top 3 social networks,^[12] the company acquired hi5 in December of 2011 and merged it into the features on Tagged while operating it as a separate site and brand.^[13]

Sidewalk

Sidewalk is a stand alone app for local neighborhood discovery. It is available only in San Francisco. ^[14]

Swoon

Swoon is an Android dating app similar to Tinder application where people swipe through photographs and indicate their interest in meeting similar to the site Hot or Not. When two people both express mutual interest a match is made and people are invited to online chat with each other. ^[15]

Tagged

Tagged is a social discovery service available on the web and mobile apps designed for meeting new people and dating. It was originally a social network but pivoted to be a site to meet new people in 2007. It also offers social games as part of its features. It became profitable in 2008 and had $43 million in revenue in 2011.^[16]

External links

Official website

References

^ MacMillan, Douglas. "Wall Street Journal". Retrieved 16 October 2014.
^ Hogue, Patrick. "San Francisco Business Times". SF Business Times. Retrieved 16 October 2014.
^ http://www.bizjournals.com/sanfrancisco/slideshow/2014/04/18/best-places-to-work-2014.html
^ http://www.bizjournals.com/sanfrancisco/blog/techflash/2014/10/tagged-aborts-ipo-if-we-greg-tseng-schleier-smith.html
^ Buhr, Sarah. "TechCrunch". Retrieved 27 October 2014.
^ http://venturebeat.com/2015/01/14/milk-2-0-kevin-rose-raises-5m-for-his-app-lab-north-technologies-steps-away-from-google-ventures/. {{cite web}}: Missing or empty |title= (help)
^ Buhr, Sarah October 17, 2014 Social Networking Watch "Tagged Ditches IPO Plans"
^ Hogue, Patrick. "San Francisco Business Times". SF Business Times. Retrieved 16 October 2014.
^ "Facebook Chat Escapes the Walled Garden". TechChrunch.
^ "Why Tagged snapped up social networking application Digsby". VentureBeat.
^ "It's Official: Digsby, Owned By Social Network Tagged, Is Now Open Source And Living On GitHub". TechCrunch.
^ "Wall Street Journal". http://blogs.wsj.com. {{cite web}}: External link in |website= (help)
^ http://www.insidesocialgames.com/2011/12/14/report-tagged-acquires-hi5/
^ Constine, Josh. "Josh Constine". TechCrunch. Retrieved January 2013. {{cite web}}: Check date values in: |accessdate= (help)
^ http://allthingsd.com/20130315/with-new-social-app-swoon-people-discovery-is-a-thumb-flick-away/
^ http://techcrunch.com http://techcrunch.com/2012/08/22/social-network-tagged-raises-15m-revenue-grew-35-percent-to-43m-in-2011/. {{cite web}}: External link in |website= (help); Missing or empty |title= (help)

[1] MacMillan, Douglas. "Wall Street Journal". Retrieved 16 October 2014.

[2] Hogue, Patrick. "San Francisco Business Times". SF Business Times. Retrieved 16 October 2014.

[3] ttp://www.bizjournals.com/sanfrancisco/slideshow/2014/04/18/best-places-to-work-2014.html

[4] ttp://www.bizjournals.com/sanfrancisco/blog/techflash/2014/10/tagged-aborts-ipo-if-we-greg-tseng-schleier-smith.html

[5] Buhr, Sarah. "TechCrunch". Retrieved 27 October 2014.

[6] ttp://venturebeat.com/2015/01/14/milk-2-0-kevin-rose-raises-5m-for-his-app-lab-north-technologies-steps-away-from-google-ventures/. {{cite web}}: Missing or empty |title= (help)

[7] Buhr, Sarah October 17, 2014 Social Networking Watch "Tagged Ditches IPO Plans"

[8] Hogue, Patrick. "San Francisco Business Times". SF Business Times. Retrieved 16 October 2014.

[9] "Facebook Chat Escapes the Walled Garden". TechChrunch.

[10] "Why Tagged snapped up social networking application Digsby". VentureBeat.

[11] "It's Official: Digsby, Owned By Social Network Tagged, Is Now Open Source And Living On GitHub". TechCrunch.

[12] "Wall Street Journal". http://blogs.wsj.com. {{cite web}}: External link in |website= (help)

[13] ttp://www.insidesocialgames.com/2011/12/14/report-tagged-acquires-hi5/

[14] Constine, Josh. "Josh Constine". TechCrunch. Retrieved January 2013. {{cite web}}: Check date values in: |accessdate= (help)

[15] ttp://allthingsd.com/20130315/with-new-social-app-swoon-people-discovery-is-a-thumb-flick-away/

[16] http://techcrunch.com http://techcrunch.com/2012/08/22/social-network-tagged-raises-15m-revenue-grew-35-percent-to-43m-in-2011/. {{cite web}}: External link in |website= (help); Missing or empty |title= (help)

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