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beenz.com

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Background

beenz.com allowed consumers to earn beenz, a type of online currency, for performing activities such as visiting a Web site, shopping online, or logging on through an Internet service provider. The beenz e-currency could then be spent online with participating Web merchants around the world.

Partnerships

Amongst the company's partnerships was one with Mastercard enabling holders of the 'rewardz card' to transfer earned beenz to their Credit Card account. This was one of the first relationships of its kind between a traditional finance company and a dot-com enterprise.

Founders

The company was co-founded by former reality television star Neil Forrester 1

Trivia

One of the company's billboard advertisements depicting the message 'Have you got any recently?' appeared in the 2002 film 40 Days and 40 Nights.

The company name was always depicted with a lower case 'b' and all press releases reminded editors of this fact.

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