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DWRK

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For the defunct radio station with the same callsign that operated under the brand 96.3 WRocK between 1988 and 2008, see WRocK Online.
DWRK (96.3 Easy Rock)
File:Easy Rock Logo.jpg
Broadcast areaMetro Manila, surrounding areas
Frequency96.3 MHz
Branding96.3 Easy Rock
Programming
FormatSoft Adult Contemporary
Ownership
Owner
DZRH, 90.7 Love Radio, Yes! FM 101.1
History
First air date
October 2008 (as 96.3 WRocK)
May 18, 2009 (as 96.3 Easy Rock)
Former call signs
DWBC-FM (1970s-1980)
Call sign meaning
WRocK (former branding)
Technical information
Power25,000 watts
ERP50,000 watts
Links
Webcast96.3 Easy Rock live streaming on e-Radio Portal
Websitewww.easyrock.com.ph

DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a music FM radio station of Easy Rock Network owned by Cebu Broadcasting Company (an affiliate of Manila Broadcasting Company) in the Philippines. The station is currently broadcasting from Star City Complex, Pasay City and its transmitter is located atop the BSA Twin Towers in Mandaluyong City, sharing the same site with 90.7 Love Radio & 101.1 Yes FM. The main format of the station is Soft Rock music.

History

DWBC/RK 96 Real Radio

ACWS-United Broadcasting Network established DWBC-FM in the mid 1970s, as a simulcast of 940 KHz. In 1980, RK 96 was launched (it also changed its callsign to DWRK). Headed by Mike Pedero (who established NU 107 in 1987), it played Adult Contemporary music, competing with 99.5 RT, Magic 89.9, 101.1 Kiss FM, and other AC stations before reformatting in 1988.

96.3 WRocK

The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format in 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick". They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).

During the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008 when its DJ's aired the final edition of "Lite Rock Favorites of the Week" with DJs Cherry and Dylan Thomas.[1]

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. However, radio guidelines dictate that an entity could declare no more than one station under its direct ownership; hence as MBC is the declared owner of 90.7 Love Radio, it could not be the declared owner of 96.3. As such, the frequency was assigned to MBC affiliate Cebu Broadcasting Company.[2]

96.3 Easy Rock

On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an online station. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. The new "WRocK" played automated music and some liners from its new DJs. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. On December 2008, its studios moved to the Star City Complex, Pasay next to its new sister stations.

On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand to reflect the change. This was MBC's first venture into class A,B & C market. Furthermore, on June 2012, Easy Rock made a lot of changes on its playlist, to make it quite similar to Love Radio's playlist.

DJs

Current

  • Samantha
  • Chloe
  • Justin Taylor
  • Kim

Previous

Programs

  • Remember Someone Today (Mon, 12 MN to 6 PM)
  • Remember Someone Tonight (Mon, 6 PM to 12 MN)
  • All Day Easy (Tue to Thu and Sat, 6 AM to 6 PM)
  • Lite All Nite (Tue to Thu and Sat, 12 MN to 6 AM and 6 PM to 12 MN)
  • Friday Classics (Fridays, all-day)
  • Sunday Difference (Sundays, all-day) (automated music)

Segments

  • Hot Lites
  • Pop-up Tunes
  • Celebrity 360
  • Soundtrack
  • Newscast
  • TUTS
  • Chloe's Inbox
  • Samsimi Question of the Day

Easy Rock stations

Main article: Easy Rock Network

Easy Rock is also broadcast to 7 provincial stations in the Philippines.[3]

Slogans

Branding Slogan Years Active
96.3 WRocK The Heart of Lite Rock October 15, 1988-March 2008
96.3 WRocK It's the True Light Rock 1992-1998
96.3 WRocK Light Rock with a Kick 1992-1998
96.3 WRocK Less talk, more lite rock April 2008-October 2008
96.3 WRocK Less talk, just the rite rock October 2008-May 17, 2009
96.3 Easy Rock Just the Rite Rock May 18, 2009-present
96.3 Easy Rock Remember Someone Today May 18, 2009-present
96.3 Easy Rock The #1 At-work radio station 2012-present

See also

References

  1. ^ [1]
  2. ^ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock
  3. ^ The Birth of the Easy Rock network, Manila Broadcasting Company, retrieved 30 July 2009

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