Aisa Yeh Jahaan
| Aisa Yeh Jahaan | |
|---|---|
| Directed by | Biswajeet Bora |
| Written by | Biswajeet Bora |
| Produced by | Maya Kholie |
| Starring |
|
| Cinematography | Vierendrra Lalit[1] |
| Edited by | Suresh Pai |
| Music by | Dr. Palash Sen - Euphoria |
Release dates |
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| Country | India |
| Language | Hindi |
Aisa Yeh Jahaan is 2015 India’s First Carbon Neutral Film directed by Biswajeet Bora and produced by Maya Kholie. The film stars Palash Sen, Ira Dubey and Kymsleen Kholie in lead roles, with Yashpal Sharma (actor), Tinu Anand, Carol Gracias, Prisha Dabbas and Saurabh Pandey in supporting roles.[2] The film will be releasing on 24th July 2015.
Plot
 | This section's plot summary may be too long or excessively detailed. (March 2015) |
The film is set in Mumbai. It depicts the relationship between a husband and wife, the ever growing human detachment with nature and people’s attitude towards the physiology of a child’s growth which is portrayed in a lighthearted yet satirical fashion.[3]
Rajib, works for a multinational company and is far apart in terms of his nature from his wife, Ananya, who is a receptionist at a private firm. On the other hand, Kuhi, their three-year-old daughter, and Pakhi, the domestic help of the house, share a relationship based on innocence and pure emotions. Pakhi takes good care of Kuhi when Rajib and Ananya are away at work during the day.
The whole family plans a vacation to their hometown in Assam. There, Kuhi gets to know Nalia Kai, the helper of the house, who introduces her to a new world – a world of trees, birds, greenery, paddy fields and the environment at large. There she realizes the difference between the concrete world of Mumbai and the natural environment of her father’s hometown. She also fears that one day the people of Mumbai would not have air to breathe, as she learns that we get oxygen from trees. This compels her to question the scarcity of trees in Mumbai.[4]
Cast
Dr. Palash Sen[5] - Mr Rajib Saikia
Ira Dubey[6] - Mrs. Ananya Saikia
Yashpal Sharma (actor) - Nalia Kai (Domestic help of Mr. Saikia's household)
Kymsleen Kholie - Pakhi
Tinu Anand - Mr. Majid Khan (Director in the movie)
Carol Gracias[7] - Club Singer
Prisha Dabbas - Kuhi Saikia (Rajib and Ananya’s child)
Saurabh Pandey - Ron (Ananya’s cousin brother)
Bishnu Khargharia - Gunakanta Saikia ( Rajib's father)
Production
Aisa Yeh Jahaan is a socio-environmental film that focuses on life and survival. Written and directed by Biswajeet Bora & produced by Maya Kholie under Kholie Entertainment, the shooting of the movie started on 15 May 2014 in Meghalaya and was completed on 24 August 2014.
Filming
This film is set majorly in Mumbai and partly in Assam & Meghalaya. Regions such as Meghalaya (Barapani Lake) and Golaghat District of Assam (No 1. Senchowa, Betioni, Bokaghat, Chinatolly & Aborghat) have contributed the most.[8]
The movie has a cast of 30 actors. The filming was completed in 45 days (including picturization of six songs).
Supporting Clean Energy
CERE (Center for Environmental Research and Education) established in 2002 by Dr. (Ms.) Rashnesh N. Pardiwala, an ecologist from University of Edinburgh, and Mrs. Kitayun Rustom, an environmental educationalist, is a pioneer in the field of corporate sustainability and carbon management systems. They help organizations map their carbon footprint, meet international reporting standards, and implement low-cost carbon reduction strategies.
CERE is conducting an audit based on certain parameters to measure the emissions associated with producing this film. Based on the audit, CERE will assist the production team of Aisa Yeh Jahaan to take steps to offset the carbon emitted through the entire production process through a massive afforestation program. Essentially, CERE will be helping the producers of Aisa Yeh Jahaan 'remove' as much carbon dioxide (as trees absorb carbon dioxide) from the atmosphere as they have put in, making the film carbon-neutral.[9]
Soundtrack
Singer and composer, Dr. Palash Sen, the renowned singer from the much-loved Indian rock band Euphoria, has composed the music for Aisa Yeh Jahaan.[10]
Promotional and Marketing
The first look of the film was launched on 26th January 2015. As part of the promotional activities, they started with an official Facebook page[11] and a Twitter handle.[12] The official trailer of the film will be releasing at an on-ground event on 23rd June, 2015.
Their aim is to plant 500 saplings out of which 330 saplings have been planted. CERE has planted 230 trees in Bhiwandi, Mumbai. They have made an MOU with the villagers stating that they won't destroy the plants at least till the year 2030.[13]
Awards
India’s first carbon neutral film "Aisa Yeh Jahaan (The World It Is)" is taking the global audiences by storm. Now, adding to its list of achievements is the ‘International Award of Excellence 2015’ that the film won at the esteemed ‘INTERNATIONAL FILM AWARDS FOR ENVIRONMENT, HEALTH & CULTURE 2015’. Apart from this, the film was showcased at the ‘International Independent Film Awards 2015’ at San Francisco 2015 where it won the ‘Silver Award 2015’ followed by the ‘Official Finalist & Recognition 2015’ award at the prestigious ‘Mexico International Film Festival 2015’ in Mexico City. The film has done so well at various prominent film festivals that it was selected in the ‘Official Selection 2015 category’ at ‘Grace Film Festival 2015’ in San Francisco too. [14]
References
- ^ http://www.kothasobi.com/news/aisa-yeh-jahaan-indias-first-carbon-neutral-film-is-all-set-to-release/
- ^ "With 'Aisa Yeh Jahaan', India gets its 1st Carbon Neutral Film". new-kerala. Retrieved 25 March 2015.
- ^ "India set to make cine history with 1st carbon neutral film". Hindustan Times. Retrieved 29 March 2015.
- ^ "The Shillong Times". Retrieved 29 March 2015.
- ^ "Palash Sen". Retrieved 10 April 2015.
- ^ "Ira Dubey". Retrieved 23 March 2015.
- ^ "Carol Gracias". Retrieved 15 March 2015.
- ^ "Coming up: An eco-friendly film". cere-india. Retrieved 23 May 2014.
- ^ "The Centre for Environmental Research & Education (CERE)". cere-india. Retrieved 1 April 2015.
- ^ "With 'Aisa Yeh Jahaan', India Gets its First Carbon Neutral Film". cere-india. Retrieved 27 March 2015.
- ^ "Aisa Yeh Jahaan". facebook. Retrieved 1 January 2015.
- ^ "Aisa Yeh Jahaan". Twitter. Retrieved 28 January 2015.
- ^ "The film maker planted 500 saplings to ensure first carbon neutral Indian film". The News Minute. Retrieved 30 March 2015.
- ^ http://bollyspice.com/103470/indias-1st-carbon-neutral-film-aisa-yeh-jahaan-wows-the-international-audience