Delvaux (company)
| File:Delvaux, logo, 2013.png | |
| Delvaux | |
| Company type | Société Anonyme |
| Industry | Fashion |
| Founded | 1829 |
| Founder | Charles Delvaux |
| Headquarters | Brussels , Belgium |
Key people | Marco Probst[1] (CEO) |
| Products | Leather goods |
| Owner | First Heritage Brands |
| Website | delvaux |
Delvaux is a Belgian manufacturer of fine leather luxury goods founded in 1829 by Charles Delvaux. It is the oldest fine leather luxury goods house in the world.[2]
History
In 1829, a year before Belgium declared its independence, Charles Delvaux and his wife added a street-facing window to their leather goods studio in Brussels, Belgium. Customers could look at and buy their handcrafted travel trunks. Sensing that faraway travel and constant movement would be defining the years to come, they decided to focus on manufactured trunks and travel goods. Delvaux was born.
In 1883, Delvaux became a warrant holder to the Court of Belgium, a title it still holds today.[3]
In 1898, Delvaux was the first leather goods manufacturer to register a model, the Edison trunk.
The house went into decline at the beginning of the 20th century until 1933 when an agricultural engineer with no experience in leather goods, Franz Schwennicke, took over the company from Edmond Delvaux, the last of the Delvaux family line. While keeping the manufacturing of travel goods, he progressively introduced a new concept for the time, the creation of seasonal collections, as is still done to this day.
For the 1958 Brussels World Fair, Delvaux introduced the "Le Brillant" handbag,[4] designed by Paule Goethals. The range-topping "Le Brillant", still produced today, marked the first time the brand would create a product displaying the brand logo, in this case a buckle in the shape of a "D" letter.
When Franz Schwennicke died in 1970, his wife Solange succeeded him, focusing on strengthening the creativity and expanding internationally. A light holdall model, the "Le Pin" was introduced to meet the new needs of woman who were becoming more and more active and were looking for larger models to carry their accessories and personal effects.
In 1988, a second workshop opened to meet rising demand, this time in Bourg-Argental, France.
At the end of the 80s, François Schwennicke, the eldest son of Franz and Solange, became Executive Chairman.
In 1994, the headquarters were moved back to Brussels, this time to the former arsenal of the Belgian army on Boulevard Louis Schmidt. L'Arsenal was designed by Henri van Dievoet, a Belgian architect strongly inspired by Art Nouveau.
The 180th anniversary of Delvaux was celebrated in 2009 and that milestone became the title of a book by Judah Hettie and Véronique Pouillard[5] and the title of an exhibition at the Fashion Museum of Antwerp.[6]
In 2011, the investment arm of the Fung Group, First Heritage Brands, took a majority stake in the company with the ambition to further grow it internationally.[7] Marco Probst was named CEO. Two years later, new point-of sales started to open in France, Japan, Korea and Hong Kong.
Products
Delvaux creates two collections per year, Spring-Summer and Autumn-Winter. Each collection sees the introduction of new materials and new colors for a limited time while the design of the bags remains unchanged from one collection to another.
The current major lines of women's bags: "Le Brillant" (designed in 1958), "Le Tempête" (1967), "Le Madame" (1977), "Le Simplissime" (1969), "Le Givry" (1977), "Le Pin" (1972) and "Le Louise" (1973).
In 2014, a line of men's bags was added.
Delvaux also creates small leather goods, custom jewellery and scarves.
Since 1938, each new model is entered into a Gold Book alongside its detailed description and the name of its designer.
Boutiques
Delvaux operates about 10 boutiques in Belgium with its flagship boutique being at Galerie de la Reine in Brussels, Belgium.
In 2014, Delvaux opened its first international flagship boutiques in Paris, Tokyo and London.
It is otherwise distributed through specialty and department stores in Australia, Austria, China, France, Germany, Hong Kong, Italy, Japan, Korea, Lebanon, Portugal, Russia, Spain, Taiwan, United Kingdom and the United States
References
- ^ Pourhashemi, Philippe (November 30, 2012). "CEO Marco Probst takes Belgian luxury leathergood house Delvaux into the future". The Word Magazine. Retrieved 12 December 2013.
- ^ Woo, Kin (December 21, 2010). "Pascal Timmermans, Delvaux". Another. Retrieved 12 December 2013.
- ^ "Les nouveaux fournisseurs royaux sont connus". La Libre. November 19, 2013. Retrieved 16 January 2014.
- ^ Ballentine, Sandra (August 2, 2010). "Extreme Heritage | Maison Delvaux". The New York Times. Retrieved 12 January 2014.
- ^ Hettie Judah, Véronique Pouillard (2009). Delvaux, 1829-2009 : 180 years of Belgian luxury. Tielt: Lannoo. ISBN 978-9020985993.
- ^ Huon, Julie (September 30, 2009). "Delvaux". Le Soir. Retrieved 16 January 2014.
- ^ "Delvaux: A portrait". Modem Magazine. Retrieved 16 January 2014.
External links
