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Emil Jellinek

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Emil Jellinek (sometimes referred to as Jellinek-Mercedes, Emil) was consul general of the Austro-Hungarian Monarchy in Nice, (born in Leipzig,1853, died in Geneva, 1918), one of the first to be interested in automobiles in Austria. Advisor to Daimler-Motoren-Gesellschaft (Untertürkheim, Germany), he had important influence on the production of new motor vehicles. He proposed the name Mercedes as the brand name of the Daimler cars, after the name of his daughter Mercedes Jellinek (born 1889, died 1929).

http://www.aeiou.at/aeiou.encyclop.j/j355769.htm