Leaf Greener

Leaf Greener is a fashion stylist^[1]^[2], fashion reporter^[3], creative consultant^[4] and founder of LEAF WeChat^[5] magazine. Leaf was born in Beijing and currently lives in Shanghai.

Career

Leaf was hired to work as Senior Fashion Editor^[6] for Condé Nast China‘s Self Magazine. In 2008, She was appointed to take on the role of Senior Fashion Editor^[7] for China‘s highly regarded & most widely read fashion publication ELLE magazine^[8]^[9]. She then moved as a guest editor worked for Vogue China^[10] magazine. In 2015, She founded LEAF WeChat magazine ,which is a self-published mobile magazine. She calls “the small and artistic” — and it is published exclusively on mobile phones, through the popular app WeChat. She often helps bring Chinese designers to a broader audience, whether on Facebook and Instagram^[11] or on Chinese social medias like Weibo^[12] and WeChat.

Digital fashion star

One of China’s leading arbiters of style and China’s early digital fashion stars. Leaf is often featured in popular fashion blogs like Garance Doré^[13] and Tommy Ton^[14] and has also been featured in international publications such as New York magazine, Vogue Japan, ELLE US, Vogue Australia, New York Times^[15] and the Daily Telegraph^[16]. She collaborates with brands such as Lane Crawford, H&M, MO&Co. Paris, Yoox to produce fashion videos and advertising campaigns. Leaf received The LYCRA^[17] awards "Mover of Style" award in 2014.

Education

Leaf studied art in Beijing at Central Academy of Fine Arts^[18] and studied her BA in fashion design at Raffles Design Institute^[19].

Reference

External Links

Official website: [1]

[1] ttp://www.businessoffashion.com/community/people/leaf-greener

[2] ttp://www.toryburch.com/blog-post/blog-post.html?bpid=112052

[3] ttp://www.businessoffashion.com/community/people/leaf-greener

[4] ttp://www.businessoffashion.com/community/people/leaf-greener

[5] ttp://www.businessoffashion.com/articles/global-currents/wechat-publishing-changing-chinas-mediascape

[6] ttp://www.businessoffashion.com/community/people/leaf-greener

[7] ttp://fashion.telegraph.co.uk/article/TMG10100986/Whos-that-girl-Leaf-Greener.html

[8] ttp://www.nytimes.com/2015/05/10/fashion/met-gala-rihanna-puts-chinese-designers-in-the-spotlight-guo-pei.html?_r=0

[9] ttp://www.businessoffashion.com/community/people/leaf-greener

[10] ttp://www.businessoffashion.com/articles/global-currents/wechat-publishing-changing-chinas-mediascape

[11] ttp://fashion.telegraph.co.uk/article/TMG10100986/Whos-that-girl-Leaf-Greener.html

[12] ttp://www.matchesfashion.com/womens/the-style-report/archive/aw14-the-easy-elegance-issue/my-fashion-life-leaf-greener-video-interview/

[13] ttp://www.elle.com/fashion/personal-style/g7197/leaf-greener-style/

[14] ttp://www.elle.com/fashion/personal-style/g7197/leaf-greener-style/

[15] ttp://fashion.telegraph.co.uk/article/TMG10100986/Whos-that-girl-Leaf-Greener.html

[16] ttp://www.matchesfashion.com/womens/the-style-report/archive/aw14-the-easy-elegance-issue/my-fashion-life-leaf-greener-video-interview/

[17] ttp://connect.lycra.com/Blog/2014/10/LYCRA%20MOVES%20SHANGHAI

[18] ttp://www.matchesfashion.com/womens/the-style-report/archive/aw14-the-easy-elegance-issue/my-fashion-life-leaf-greener-video-interview/

[19] ttp://www.matchesfashion.com/womens/the-style-report/archive/aw14-the-easy-elegance-issue/my-fashion-life-leaf-greener-video-interview/

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