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Antenna 3 Lombardia

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Antenna 3 ( Full name Antenna 3 Lombardia)
Country Italy
Programming
Language(s)Italian
Ownership
OwnerSandro Parenzo
History
Launched3rd November 1977
Links
Websitehttp://www.mediapason.it/antenna3/

Antenna 3, former known as "Antenna 3 Lombardia", also known as "Antennatre" is a private tv station. It was founded in 1977 and led by Enzo Tortora a famous italian showman, and his best friend Renzo Villa, a simply clerck of the municipality of Varese, who became a self made man tv publisher. It was one of the first italian private tv station, born after the end of the state monopoly on television broadcasting, brought by the little tv station Telebiella. Among almost 1500 private tv station born in that years in Italy, Antennatre, was, that time, the biggest one, with one of the most modern broadcasting center in Europe, and the biggest tv studio, the so-called "Studio 1".[1]

It was established in Legnano a small town in the suburbs of Milano, close to Malpensa airport. A lot of very famous italian tv showman worked or started their carreer at Antennatre such as Ettore Andenna, Massimo Boldi and Teo Teocoli, Amanda Lear,Renato Rascel,Giorgio Faletti and Walter Chiari. Cino Tortorella worked at Antenna3 as director and author. Other important italian television directors, such as Beppe Recchia and Paolo Beldì, and Davide Rampello worked in Antenna3 too. The owner of the television himself, Renzo Villa, was one of the anchorman of the tv too. A lot of famous technicians and managers of italian television, started their career working for Antenna3. The italian songwriter Roberto Vecchioni, who was graduated in classical literature and was a Teacher in High Schools, conducted a show in the afternoon where helped "live" students doing their homework, such as translations from latin and ancient greek.

The tv shows were based on the engagement of the audience, and on the Enterprise generated content The founder Renzo Villa, was the owner of the tv station until 1987.

Still existing today, although less important that in the past, from 2004, belongs to Telelombardia.

After the death of the founder Renzo Villa, died in 2010,his family, some of his previous employees, and some of his friends founded a Charity Association in his honor.

Bibliography

  • Aldo Grasso, La Tv del sommerso, Milano, Mondadori, 2006. ISBN 88-04-56194-7
  • Giancarlo Dotto e Sandro Piccinini, Il mucchio selvaggio. La strabiliante, epica, inverosimile ma vera storia della televisione locale in Italia, Milano, Mondadori, 2006. ISBN 88-04-53952-6
  • Joseph Baroni, Dizionario della Televisione. I programmi della televisione commerciale dagli esordi a oggi, Milano, Raffaello Cortina Editore, 2005. ISBN 88-7078-972-1
  • Renzo Villa e Roberta Villa, Ti ricordi quella sera?, Edizione Televideo3, 2010. ISBN 978-88-905616-0-3


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  1. ^ November 3, 1977 start of a media adventure, article written by mr. Pierantonio Idini, who started his career as junior cameramen at Antenna 3
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