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Robin Hood Army
AbbreviationRHA
EstablishedAugust 26, 2014
FoundersNeel Ghose
Anand Sinha
FocusHunger Alleviation
HeadquartersNew Delhi, India
Location
  • Karachi, Pakistan
    Lahore, Pakistan
    Islamambad, Pakistan
    New Delhi, India
    Gurgaon, India
    Noida, India
    Mumbai, India
    Pune, India
    Hyderabad, India
    Bangalore, India
    Kolkata, India
    Jaipur, India
    Faridabad, India
    Jabalpur, Indiar
    Panipat, India
    Ahmednagar, India
    Vadodara, India

The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across Pakistan and India. The organisation consists of over 500 volunteers spread across 14 cities, who contribute food to almost 5000 people every night of distribution.[1] The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night shelters, homes for abandoned children, patients from public hospitals, etc.

About

The RHA Volunteers heading out for a distribution.


The Robin Hood Army was founded on August 26, 2014 by Neel Ghose and Anand Sinha[2] and registered as a charitable trust in India. The food distributed to the needy is sourced from restaurants, which regularly provide surplus or freshly cooked food on a goodwill basis.

The Robin Hood Army originated in New Delhi, India, and then eventually spread its operations to other Indian cities such as Kolkata, Mumbai, Hyderabad, Bangalore, Jaipur, Jabalpur, Panipat, Gurgaon and Faridabad.[3] On February 15, 2015, the Robin Hood Army commenced its activities in Karachi, Pakistan.[4]

The organisation functions on and propagates the basic ideology of self-sustained communities across the city i.e. each locality/community within the city will contribute towards providing food to the needy through its local volunteers and restaurants.

Approach and mission


Currently the organisation has tied up with multiple restaurants across the 17 cities that provide them with food. The organisation does not accept monetary donations and only distributes the food or donations in kind that it receives from its restaurant partners and donors.

The Robin Hood Army, wearing green T-shirts,[5] applies the following principles to further its cause:

  1. Spread awareness of its activities through social media to promote the idea of self-sustained communities.
  2. Tie-ups and associations with restaurants to provide food in large numbers to the homeless/less fortunate communities.
  3. Introduce new volunteers on a regular basis to the system, to create an impact amongst the less fortunate and in the process inspire a community to give time and help to those who need it most.
RHA Volunteers of Mumbai conducting a distribution.

Campaigns

Blanket Distribution during the RHA Winter Campaign
File:Mission100 k.jpg
School Children participating in the #Mission100k Campaign


The Robin Hood actively leverages Facebook and Twitter to generate awareness and inspire new volunteers to join. The organisation routinely launches social media campaigns on special occasions or festivals.

  • In October 2014, during the festival Diwali, the Robin Hood Army launched a Facebook campaign which was aimed at inspiring their social media followers to gift anything ranging from food, clothes, toys, sweets, etc. to the needy, and post a picture of the act with the hashtag #BeRobinthisDiwali. These pictures were then reshared on the Robin Hood Army Facebook page.[6]


  • Another social media campaign, the Robin Hood Army Winter Campaign, was launched in December 2014 with the hashtag #BeRobinthisChristmas. The campaign aimed at setting up collection boxes in offices across India to collect warm clothes and blankets which were then distributed by volunteers to help the homeless in winter.[7]


  • The Robin Hood Army partnered with startups Uber, ScoopWhoop and Zomato to launch a unique initiative on Independence Day, 2015 - #Mission100k.[8] The initiative aimed at uniting students across the Indian sub-continent to rally together and serve food to 100,000 homeless people on Independence Day.[9]#Mission100K was successfully conducted in 23 cities, including 141 colleges and offices and 2400 citizens participating in the initiative. The participants of the initiative visited 42 orphanages and served 78,559 less fortunate people.[10]
    The #Mission100k campaign was widely covered by various digital, print, radio and television media [11][12][13][14][15][16][17][18][19][20][21] and many celebrities via twitter commended and supported the campaign.[22][23][24][25]


    • International expansion


    Robin Hood Army initiated its Karachi, Pakistan operations on February 15, 2015, which coincided with the India-Pakistan cricket match of the ICC Cricket World Cup, 2015. [26]

    On April 5, 2015, Robin Hood Army became launched its operations in Lahore the second largest city of Pakistan. [27]

    The Robin Hood Army launched its Islamabad operations on August 14, 2015, during their Independence Day campaign, #Mission100k.[28]

    RHA Expansion into Pakistan

    References


    1. ^ Vijaykumar, Dimple (June 2, 2015). "The Robin Hood Army: fighting food waste in India and Pakistan". The Guardian. The Guardian. Retrieved 5 June 2015.
    2. ^ "Kebabs, burgers and more: How the Robin Hoods of new India are feeding the poor". www.firstpost.com. FIRSTPOST.
    3. ^ "This Robin Hood Army feeds the homeless". Business Standard. October 15, 2014.
    4. ^ "As India battles Pakistan in the World Cup, Robin Hood Army, first set up in Delhi, debuts in Karachi". FIRSTPOST. Feb 15, 2015.
    5. ^ "Robin Hood Army takes to the streets". http://www.dnaindia.com. DNA India. {{cite web}}: External link in |website= (help)
    6. ^ "Taking From the Rich, Feeding the Poor: The Robin Hood Army". scribbler.co. Scribbler.
    7. ^ "Have food, will share: Robin Hood Army, a group of young samaritans spreads happiness this winter by donating warm meals, blankets to the homeless". http://ibnlive.in.com/. IBN Live. {{cite web}}: External link in |website= (help)
    8. ^ "#Mission100k". robinhoodarmy.com. Retrieved 23 September 2015.
    9. ^ "#Mission100k - join the war against Hunger in India and Pakistan". Facebook.com. Facebook. Retrieved 23 September 2015.
    10. ^ facebook.com. facebook https://www.facebook.com/robinhoodarmy/photos/a.1541467456085596.1073741829.1528097200755955/1682522008646806/?type=3&pnref=story. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
    11. ^ Krishn, Abhijit (14 August 2015). "On the occasion of 69th Independence Day 2015 ,100,000+ people will be given food by Robin Hood Army in India and Pakistan". http://www.rawanalyst.com/. rawanalyst.com. Retrieved 23 September 2015. {{cite news}}: External link in |publisher= (help)
    12. ^ Waterhouse, Aaron (23 August 2015). "#Mission100k: Robin Hood Army Aims to Feed 100,000 Hungry". http://www.socialsongbird.com/. socialsongbird.com. Retrieved 23 September 2015. {{cite news}}: External link in |publisher= (help)
    13. ^ "Robin Hood Army – Independence Day #Mission100k". No. August 13. 2015. www.blabbercat.com. www.blabbercat.com. Retrieved 23 September 2015.
    14. ^ "Robin Hood Army to celebrate Independence Day with the poor and needy". http://eastcoastdaily.in/. http://eastcoastdaily.in/. August 13, 2015. Retrieved 23 September 2015. {{cite news}}: External link in |agency= and |publisher= (help)
    15. ^ Anwar, Komal (August 23, 2015). "Robin Hood Army: The food fighters". tribune.com.pk. Tribune. Retrieved 23 September 2015.
    16. ^ Kashyap, Sindhu (August 14, 2015). "From India to Pakistan, the Robin Hood Army wages war against hunger". social.yourstory.com. yourstory.com. Retrieved 23 September 2015.
    17. ^ Baruah, Rishika (August 13, 2015). "In Pictures: An Army Uniting India-Pakistan This Independence Day". thequint.com. thequint.com. Retrieved 23 September 2015.
    18. ^ Bose, Adrija (14 August, 2015). "This Independence Day, An Indo-Pak Treat By Robin Hood Army For 100,000 Hungry". huffingtonpost.in. HuffPost India. Retrieved 23 September 2015. {{cite news}}: Check date values in: |date= (help)
    19. ^ "This is how Robin Hood Army will steal hearts of India and Pakistan on Independence Day". dna Web Team. dna. 14 August 2015. Retrieved 23 September 2015.
    20. ^ "This Independence Day, Robin Hood Army, Uber and ScoopWhoop launch #Mission100k to feed the less fortunate - See more at: http://www.exchange4media.com/industrybriefing/this-independence-day-robin-hood-army-uber-and-scoopwhoop-launch-mission100k-to-feed-the-less-fortunate_61217.html#sthash.btAfPWL9.dpuf". exchange4media. exchange4media News Service. Aug 12,2015. Retrieved 23 September 2015. {{cite news}}: Check date values in: |date= (help); External link in |title= (help)
    21. ^ "Robin Hood Army launches #Mission100k with Uber and ScoopWhoop". http://www.afaqs.com/. http://www.afaqs.com/. August 12, 2015. Retrieved 23 September 2015. {{cite news}}: External link in |agency= and |publisher= (help)
    22. ^ twitter.com. twitter.com/ https://twitter.com/ShashiTharoor/status/631846221397774336. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
    23. ^ twitter.com. twitter.com https://twitter.com/fbhutto/status/632102247074279424. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
    24. ^ twitter.com. twitter.com https://twitter.com/abishmathew/status/632218570957660160. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
    25. ^ twitter.com. twitter.com https://twitter.com/PapaCJ/status/632297038768697344. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
    26. ^ "Robin Hood Army spreads its wings to Karachi". www.bignewsnetwork.com.
    27. ^ "Launched - Robin Hood Army (RHA) Lahore Chapter". http://www.prlog.org. {{cite web}}: External link in |website= (help)
    28. ^ facebook.com. facebook.com https://www.facebook.com/robinhoodarmy/photos/a.1540585959507079.1073741827.1528097200755955/1681860788712928/. Retrieved 23 September 2015. {{cite web}}: Missing or empty |title= (help)
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