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Armando Testa

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Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter.

Born in Turin , Testa worked as a typesetter until 20 years old.[1] He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended.[2] After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown.[1][2][3] In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe.[1][3] A key role in Testa's success had television commercials, particlularly the ones created for Carosello.[3] In 1959 he created the official logo for 1960 Summer Olympics.[3] Studio Armando Testa's custumers include Nestlé, Lavazza and Barilla.[3]

Starting from the half-1980s, Tasta focused on painting and on poster design for cultural and social campaigns.[3] In 1985 he was appointed honor laureate in Fort Collins, Colorado.[3]

At the 66th edition of the Venice Film Festival, in September 2009, it was presented out of competition a biographical documentary film, Armando Testa - povero ma moderno directed by Pappi Corsicato.[4]

See also

References

  1. ^ a b c "Armando Testa" in Communication Arts, Volume 17, Issue 6. pp. 30-41.
  2. ^ a b Mark Tungate. Adland: A Global History of Advertising. Kogan Page Publishers, 2007. pp. 139–143. ISBN 0749448377.
  3. ^ a b c d e f g John McDonough, Karen Egolf. The Advertising Age: Encyclopedia of Advertising. Routledge, 2015. ISBN 1135949131. Cite error: The named reference "Routledge" was defined multiple times with different content (see the help page).
  4. ^ Giovanna Grassi (6 September 2009). "Armando Testa, una vita da applausi". Corriere della Sera. p. 35. Retrieved 6 September 2015.
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