KWIC (FM)
 | |
| Broadcast area | Topeka, Kansas |
|---|---|
| Frequency | 99.3 MHz |
| Branding | 99.3 the Eagle |
| Programming | |
| Format | Classic Hits |
| Ownership | |
| Owner |
|
| KMAJ-FM, KDVV, KMAJ (AM) | |
| History | |
First air date | 1992 (as KESC-FM) |
Former call signs | KESC-FM (1992-1996) |
Call sign meaning | KWICk (after its previous moniker, "Quick 99.3") |
| Technical information | |
| Facility ID | 39997 |
| Class | C3 |
| ERP | 6,800 watts |
| HAAT | 164 meters |
Transmitter coordinates | 39°03′50″N 95°45′50″W / 39.0639°N 95.7639°W |
| Links | |
| Webcast | Listen Live Listen Live via iHeart |
| Website | www |
KWIC (99.3 FM) is an American radio station broadcasting a classic hits format. Licensed to Topeka, Kansas, U.S., the station is currently owned by Cumulus Media.
History
1992–1993: KESC
This was a temporary set of call letters.[1]
1993–1996: KWIC – Quick 99.3
The KWIC call letters were first assigned June 30, 1993. The station went on the air in April 1994.[1]
1996–1999: KWIC – Hot 99.3
This was fed from ABC's Platinum Gold service.[1]
1999–2004: KWIC – Oldies 99.3
Cumulus swapped formats between 99.3 and 102.9. KWIC picked up the satellite oldies format, although they added local hosts for morning drive and middays. 102.9 picked up a locally based Top 40 format. But the oldies on 99.3 was faring much better.[1]
2004–present: KWIC – 99.3 the Eagle
Soon after a local country station received a new owner, we got this suspicious format change from Cumulus, which cut into two of their other stations, KDVV and KMAJ-FM. I suspected at the time the owner of that country station had designs on a format change of their own to cut in to KDVV or KMAJ. KWIC has rated in the middle-to-upper part of the ratings for most of its span.[1]
Programming
Beginning with the 2014-15 season, KWIC, along with KMAJ (AM) (1440), will be home to the Kansas Jayhawks football and basketball (men/women's) teams.[2] Previously, the games had been aired on WIBW (AM) (580).[2]
References
External links
- Official website
- Facility details for Facility ID KWIC ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database