Cherylanne DeVita
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Cherylanne DeVita | |
|---|---|
| Born | Cherylanne DeVita December 6, 1957 New York, U.S. |
| Nationality | American|Italian |
| Education | Arizona State University |
| Occupation(s) | CEO, businesswoman |
Cherylanne DeVita, (born December 6, 1957) Ph.D., businesswoman in natural skin care industry, national lecturer and frequent guest on TV [1][2][3] [4] and Radio Shows,[5] founder, owner and President/CEO of DeVita Natural Skin Care and Color Cosmetics (DeVita International, Inc.), a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC).
Biography
Cherylanne was born in New York in 1957, in an Italian immigrant family. Her entire life her skin had suffered from chronic cystic acne, and then when 40’s hit, so did the ravages of the Arizona sun she had lived in all her adult life.
She studied psychology and chemistry at Arizona State University and began working with organic aloe vera as a dynamic delivery system together with cutting edge advancements in active natural ingredients to create the beginnings of an effective natural products line. She began using them and great results were noticed by all her family and friends.
Her believes that skin care, cosmetics and products for babies should be based on clean and natural ingredients that work together and made with the love to the earth and animals, played significant role in her life.
The creation of clean and natural products line was not her only focus. She also made sure there was no animals harmed in any step of the production. She became a member of PETA, Choose Cruelty Free and Leaping Bunny organizations. After exhaustive and extensive research and development – Cherylanne's DeVita Natural Skin Care line was born. In 1998 she established a manufacturing company known as DeVita International, Inc. Under her management over the decade, her company turned into globally known vegan natural skin care manufacturer.
Green Living Magazine, in its article "Influential and Inspirational women in sustainability" calls Cherylanne "...the pioneer in the formulation of paraben-free skincare and natural cosmeceuticals..." |magazine=Green Living |page=23
In 2013, April - SmartFem Magazine named Cherylanne "A Woman of the Month" for her effort in making sure people have safe and healthy skin care alternatives.
In 2015, fall - Cherylanne just received 2015-2016 Woman Innovator Award from the Successful Women Owners Network (to be published by Successful Women Owner Network 2015 A Republic Media Program).
Company
DeVita Natural Skin Care and Color Cosmetics was incorporated as DeVita International, Inc. in 1998 in the state of Arizona as an Arizona S Corporation. DeVita International, Inc. is a global manufacturing firm headquartered in Phoenix, Arizona. The company offers over 100 different vegan certified DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral color cosmetics, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care is best known for its facial and body sunscreens.
Cherylane's recently launched Absolute Minerals™ makeup line [6] have participated in first ever fully vegan fashion show in cooperation with independent vegan Fashion House Vaute Couture by Leanne Mai-ly Hilgart in Fall 2013 Fashion Week at Eyebeam Studios, NY. [7] [8] In 2013 she also introduces a vegan skin care line for babies and toddlers.[9]
Today DeVita Natural Skin Care and Color Cosmetics are available in exclusive medical spas, physician’s offices, over 1500 natural retail stores throughout the United States and around the world. They also are available at company's website.[10]
In 2012 Cherylanne's company, DeVita International, Inc. was named one of INC.'s 5000 America’s fastest growing companies for 2012.
Cherylanne is involved in the following organizations:
- • Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.[7] [11]
- • American Society of Cosmetic Chemists[12]
- • Natural Products Association[13]
- • Leaping Bunny, Choose Cruelty Free, PETA Associations member
- • National Recycling Coalition
- • Advisory Council for the Phoenix Institute for Herbal Medicine and Acupuncture[14]
- • Christian Women’s Business Association– Phoenix Chapter
- • Certified Woman Owned Business through WBENC[15]
- • 2012 Recipient of Inc. Magazine’s 500/5000 fastest growing businesses in US[16][17]
- SmartFem Magazine Featured Woman of the Month[18]
References
- ^ TVNPTV
- ^ CNN Talk Show
- ^ Good Morning Arizona
- ^ [1]AZ Midday
- ^ [2]Primetime Woman
- ^ [3]PR Web
- ^ a b [4]BusinessWire
- ^ [5]Phoenix Business Journal
- ^ PR WebPR Web
- ^ DeVita Natural Skin Care
- ^ Executive Board of Alice Cooper's Solid Rock Foundation
- ^ American Society of Cosmetic Chemists
- ^ Natural Products Association
- ^ Phoenix Institute for Herbal Medicine and Acupuncture
- ^ Certified Woman Owned Business through WBENC
- ^ 2012 Recipient of Inc. Magazine’s 500/5000 fastest growing businesses in US
- ^ Downtown Phoenix Journal
- ^ SmartFem Magazine Featured Woman of the Month
External links
Publications
"Pathways to Change" w/RD Sean Longacre published in 1989
Category:American cosmetics businesspeople Category:American women chief executives Category:Living people Category:1957 births
Category:American women chief executives
Category:American cosmetics businesspeople
Category:Living people
Category:1957 births
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