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Fleur East

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Fleur East
Fleur East performing live in Glasgow, 2011
Fleur East performing live in Glasgow, 2011
Background information
Also known asFleur
Born (1987-10-29) 29 October 1987 (age 37)[1]
OriginWalthamstow, London, England
Genres
Occupations
  • Singer
  • songwriter
  • rapper
  • dancer
  • fitness model
InstrumentVocals
Years active2005–present
Labels

Fleur East (born 29 October 1987) also known mononymously as Fleur, is a British recording artist. She competed on the second series of televised singing competition The X Factor in 2005 as a member of the girl group Addictiv Ladies. In 2012, she then launched a solo career with the record label Strictly Rhythm and released songs with dance musicians including DJ Fresh and Drumsound & Bassline Smith. The song released with Drumsound & Bassline Smith called "One In A Million" charted within the Top 60 at 53 on the Official Charts Company. This was East's first actual chart success.

East returned to The X Factor as a solo artist in 2014 for its eleventh series. east was seen as the quiet contestant by the public until the Judges Houses stage where she performed for future mentor Simon Cowell and pop star Sinitta singing Bang Bang, Fleur was then selected to participate in the Live Shows. East reached the Grand Final where she performed Uptown Funk, Can't Hold Us, Something I Need and Beneath Your Beautiful alongside Labrinth. However she became the Runner Up losing to Ben Haenow with only 34.3% of the vote. East became the show's first to each number one on the UK iTunes Store chart during the competition with her performance of "Uptown Funk" (originally by Mark Ronson featuring Bruno Mars).[2] Following the end of the show East took part in the Live Tour performing six songs them being Bang Bang, All About That Bass, Uptown Funk, If I Ain't Got You, Thriller and Can't Hold Us. During 2015 East signed to Syco Music and began work on a full-length album. This album called Love, Sax and Flashbacks successfully charted within the Top 20 in two separate counties. The lead single "Sax" received the certification of Silver in BPI certification. The song's video currently has over 4 million views on YouTube. "Sax" featured in Asda's Christmas Advert. Another song from the album a cover of Alicia Keys's Girl on Fire was used in a Virgin Media advert, the advert also presented Billie Holiday, Paloma Faith and Emmeline Pankhurst. East has performed at various high profile events with them including The Jingle Bell Ball, The X Factor UK Week Two results Show and in the Grand Final. In the Grand Final East performed with Little Mix, both acts were contestants on The X Factor UK with Little Mix in 2011 and East in 2014. East has described her music to be derived from stars such as Emeli Sandé and previous The X Factor contestant Cher Lloyd, she also prides herself to have "urban-inspired" parts. East can also rap and sing showing talent in both areas, Cowell described her debut album as "world class" prior to its release. East has also released a fashion line called Lipsy London and has been branded as the new "Rihanna". The fashion line holds items such as jumpsuits, dresses and coats.

Life

East was born to a Ghanaian mother and an English father and raised in Walthamstow.[3] She has a younger sister named Keshia.[4] She attended Holy Family Technology College in Walthamstow and Queen Mary University of London, where she studied journalism and contemporary history.[5][6][7] In an interview with the Daily Mirror, East said she was the victim of racism in childhood, with one child asking her "Are you black or white?".[8]

Career

2005–13: Addictiv Ladies and independent releases

East was in the girl group Addictiv Ladies, who were on series 2 of The X Factor in 2005, mentored by Simon Cowell, but were eliminated in week 1 after ending up in the bottom two with Chico Slimani.[9] She was introduced to drum-and-bass producer DJ Fresh through her manager in 2011, and Fresh subsequently hired her as a vocalist for a BBC Radio 1 Live Lounge session of his on 14 July 2011, where they covered Swedish House Mafia's song "Save the World".[10] In 2012, she featured on Fresh's song "Turn It Up" from his album Nextlevelism and toured extensively with him in 2012, including performances at T4 on the Beach, V Festival and the iTunes Festival.[10][11][12]

East signed to the record label Strictly Rhythm in January 2012 and released two singles as the lead artist (credited as Fleur): "Broken Mirror" with Cutline and "Turn the Lights On" (produced by Culture Shock).[10][11] She also featured on "The One" by Horx and P3000.[13] In 2013, she featured on Drumsound & Bassline Smith's "One in a Million", which entered the UK Singles Chart at number 53, and headlined the Miss Face of Africa EU ceremony in London.[14] In December 2013, she self-released her debut EP She for free download.[15] One of the EP tracks, "Super Rich Royals", is a mashup cover of "Super Rich Kids" by Frank Ocean and "Royals" by Lorde.

East worked as a waitress at the London nightclub Aura Mayfair to help support her music career, and was also a fitness model with the agency W Athletic, but struggled with her finances.[16][17][18] She later said that by early 2014, she was "definitely depressed" and considering ending her music career, until her friends and relatives encouraged her to audition for The X Factor.[19]

2014: Return to The X Factor

Main article: The X Factor (UK series 11)

In June 2014, East auditioned for the eleventh series of The X Factor. She sang John Legend's "Ordinary People" in her room audition, where she received three "yes" votes and progressed through to the arena auditions. She sang Chris Brown's "Fine China" at the arena and progressed to the boot camp stage. East made it past the six chair challenge and through to the judges' houses stage in the "Over 25s" category, mentored by Simon Cowell once again, to whom she performed "Bang Bang" by Jessie J, Ariana Grande and Nicki Minaj. Cowell chose East for the live shows, alongside Jay James and eventual winner Ben Haenow.

In week 9 of the live shows, East performed "Uptown Funk" by Mark Ronson featuring Bruno Mars, a rendition The Guardian's Stuart Heritage described as "truly astonishing [...] Fleur barged in and left the competition in ruins. It was two minutes and 53 seconds of all-out attack; possibly the biggest moment that any [Simon] Cowell show has produced since we first met Susan Boyle, only this was even more surprising because we already knew Fleur, and this far she’d merely been adequate."[20] Popjustice declared it "the most exciting moment of the entire series [...] Whichever act wins The X Factor this coming weekend, Fleur’s now established herself as the one who deserves and will undoubtedly get The Full Ella (FKA The Full Leona) when it comes to career rollout."[21] East's version went to number one on the UK iTunes Store,[2] which led the original song to be released five weeks earlier than planned; it subsequently reached number one on the UK Singles Chart.[22] In week 10, the show's final, East was announced as the runner-up in the competition, losing to fellow over-25 Ben Haenow with 34.3% of the votes to Haenow's 57.2%.[23]

2015: Love, Sax and Flashbacks

In January 2015, East announced that she had signed to Cowell's record label Syco Music.[24] She has been recording her debut album with musicians including Wayne Hector, The Invisible Men, Jack Splash, and TMS.[25] She announced in July 2015 that she had been working on her first fashion collection with women's fashion brand Lipsy London.[26] "Sax", the lead single from her debut album, was released on 6 November 2015 and debuted at number 3 in the UK behind Adele's "Hello" and Justin Bieber's "Sorry".[27] Her debut album, titled Love, Sax and Flashbacks, was released on 4 December.[28]

Musical style

East describes her music as "urban-inspired with a few twists"[11] and lists Janet Jackson, Ciara, Michael Jackson, Alicia Keys, Rihanna, Sade, Emeli Sandé, Jessie Ware, Florence Welch, Dev, Cher Lloyd, Tinashe and Icona Pop among her inspirations.[12][29][30] East's early solo work was heavily influenced by drum and bass artists including Netsky and Matrix & Futurebound.[30]

Discography

East performing with DJ Fresh in 2011. She is featured on Fresh's 2012 album Nextlevelism.

Studio albums

Title Details Peak chart positions
UK
[31] 		IRE
[32] 		SCO
[33]
Love, Sax and Flashbacks
  • Released: 4 December 2015
  • Label: Syco Music
  • Format: Digital download, CD
 14 16 12

Extended plays

Title Details Notes
She
  • Released: December 2013
  • Label: self-released
  • Format: Digital download (free)
No.TitleLength
1."Mirror Mirror"3:50
2."Look Again"3:02
3."She"3:51
4."Echo"4:20
5."Super Rich Royals"4:00

Singles

As lead artist

Year Title Peak chart positions Certifications Album
UK
[31] 		IRE
[32] 		SCO
[34]
2012 "Broken Mirror"[35]
(with Cutline) 		— — — Non-album singles
2013 "Turn the Lights On"[36] — — —
2015 "Sax" 3 5 2 Love, Sax and Flashbacks
"—" denotes a single that did not chart or was not released in that territory.
Year Title Peak chart positions Album
UK
[31]
2012 "The One"
(Horx & P3000 featuring Fleur) 		— Non-album single
2013 "One in a Million"
(Drumsound & Bassline Smith featuring Fleur) 		53 Wall of Sound
2014 "Around and Around"
(Cicada featuring Fleur) 		— Non-album singles
"Could You Be the One"
(Wideboys featuring Fleur) 		—
"—" denotes a single that did not chart or was not released in that territory.

Guest appearances

Year Title Album
2012 "Turn It Up"
(DJ Fresh featuring Fleur) 		Nextlevelism

Other charted songs

Year Title Peak chart positions Album
UK
[31]
2015 "Breakfast" 168 Love, Sax and Flashbacks

References

  1. ^ "Massive happy birthday wishes, Fleur East!". Facebook. 29 October 2014. Retrieved 29 October 2014.
  2. ^ a b "X Factor: Fleur East tops iTunes chart with 'Uptown Funk'". The Independent.
  3. ^ Buxton, Olivia (9 November 2014). "X Factor hopeful Fleur East tells how racist bullies made her life hell". Daily Mirror. Trinity Mirror. Retrieved 9 November 2014.
  4. ^ Zoie O'Brien. "X Factor's Fleur East performs to crowds as community unites behind Walthamstow finalist". East London and West Essex Guardian Series.
  5. ^ Guardian Series. "Students show they have the X-factor". East London and West Essex Guardian Series.
  6. ^ http://holyfamily.waltham.sch.uk/wp-content/files_mf/familymatters2811.pdf
  7. ^ "Five things you need to know about Fleur East". itv.com.
  8. ^ Olivia Buxton (9 November 2014). "X Factor hopeful Fleur East tells how racist bullies made her life hell". Daily Mirror. Retrieved 2 June 2015.
  9. ^ "BBC – 1Xtra TX – Addictiv Ladies: X Factor?". BBC. 15 October 2005. Retrieved 5 October 2014.
  10. ^ a b c "An Interview With... Fleur". Soundhall. 30 September 2012.
  11. ^ a b c "Fleur (Singer, Songwriter & Artist) Interview – Strictly Rhythm Recs @ The Social Nov 2012". Music Gateway. 29 November 2012.
  12. ^ a b "Introducing Fleur".
  13. ^ Hunter. "Fleur – Interview".
  14. ^ Super User. "Fleur East". {{cite web}}: |author= has generic name (help)
  15. ^ "Fleur – She (EP)". iluvlive. 3 December 2013.
  16. ^ "OMG 2014 X Factor finalist Fleur East knows ALL Rita Ora's party secrets!". nowmagazine.
  17. ^ Anton. "Model/ Sport Profile – W Athletic".
  18. ^ Janine Yaqoob (14 December 2014). "X Factor Final 2014: Fleur East was so broke she nearly gave up music". mirror.
  19. ^ Ashleigh Rainbird (9 December 2014). "X Factor's Fleur East: My fight with depression inspired me to be a winner". mirror.
  20. ^ Stuart Heritage. "Fleur's Uptown Funk performance was the moment X Factor became relevant again". the Guardian.
  21. ^ "2014 AZ: E and F are for East, Fleur – Popjustice". Popjustice.
  22. ^ "Mark Ronson's Uptown Funk breaks all-time streaming record!".
  23. ^ "Ben Haenow wins The X Factor 2014: as it happened – Telegraph". Telegraph.co.uk. 15 December 2014.
  24. ^ "X Factor's Fleur East signs record deal with Simon Cowell's label Syco". Digital Spy.
  25. ^ "Fleur East working on "uptempo" album with Wayne Hector". Digital Spy.
  26. ^ "X Factor runner-up Fleur East working on Lipsy fashion line". voice-online.co.uk.
  27. ^ "Fleur East reveals 'Sax' will be the first track released from her debut album". Digital Spy.
  28. ^ "iTunes – Music – Love, Sax and Flashbacks by Fleur East". iTunes Store (GB).
  29. ^ "FLEUR EAST on Twitter". Twitter.
  30. ^ a b "International Women's Day Special: Get To Know... Fleur – Drum & Bass Arena :: Blog". Drum & Bass Arena :: Blog. 8 March 2013.
  31. ^ a b c d Peak positions in the United Kingdom:
  32. ^ a b Hung, Steffen. "Discography Fleur East". Irish Charts Portal. Hung Medien (Steffen Hung).
  33. ^ "Archive Chart". The Official Charts Company. Retrieved 24 March 2011.
  34. ^ Peak positions for the singles in Scotland:
  35. ^ "Broken Mirror: Fleur & Cutline: Amazon.co.uk: MP3 Downloads". Amazon.com.
  36. ^ "iTunes – Music – Turn the Lights On (Remixes) by Fleur". iTunes Store UK.
  37. ^ "Certified Awards Search" (To access, enter the search parameter "Fleur East" and select "Search by Keyword"). British Phonographic Industry. Retrieved 9 December 2015.
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