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AppyParking
Company typePrivate
IndustryTransportation
Founded2013
FoundersDan Hubert, Enric Requena
Headquarters
London
,
United Kingdom
Area served
London, Edinburgh, Manchester, Brighton, Bournemouth, Birmingham, Bristol, Norwich and Portsmouth, United Kingdom
BrandsAppyParking, AppyParking Pro, Yellow Line Parking
Number of employees
12
Websiteappyparking.com

AppyParking is UK’s favourite parking app[1] that takes all the stress and guesswork out of parking. AppyParking is free to download[2] and saves users time and money by showing all of the on-street and off-street parking options.[3]

AppyParking have worked with councils[4] across the nation to digitize all the parking regulations. The app makes it really easy for motorists to know where to park by highlighting places in green when they are free to park and closed-off areas in red.[5]

In just a few taps residents can see the ‘Nearest and Cheapest’ parking spaces, including Free areas to park.

AppyParking caters for all drivers by showing disabled bays, electric bays and motorbike bays.[6]

AppyParking has both a consumer and enterprise product, with the consumer app being free on iTunes and Google Play.[7]

The enterprise app, AppyParking Pro,[8] is a paid for service (SaaS) targeting businesses with fleets.[9]

Services

The consumer app allows drivers to have local knowledge about any destination. When green areas appear on the map it means it’s free to park, and red zones show that restrictions still apply. It also covers resident parking bays, pay-and-displays and single yellow lines. The app also identifies electric charging bays, disabled bays, motorcycle bays and the nearest petrol stations.[10]

History

The idea for AppyParking came from Dan Hubert, a former advertising creative who has spent time at many of London's top agencies.[11] In 2012, after having trouble parking when going to a gig at The Royal Albert Hall, he asked a passing traffic warden about the rules for the single yellow lines. Having heard that the rules for this area were to be found a few roads away from the area he was enquiring about, Dan realised that he could help the parking industry. While still working full-time, Dan Hubert started to contact every London borough and digitize their Controlled Parking Zones from basic PDF maps.[12]

In November 2013, Dan teamed up with his co-founder Enric Requena to embark on a shared vision providing parking information from a consumers point of view.[13] In 2014, Yellow Line Parking rebranded as AppyParking. In December 2014, AppyParking graduated from the 14-week Microsoft Ventures Accelerator program in London.[14] In December 2014, AppyParking launched an enterprise app aimed at commercial fleets.[15]

Dan Hubert has been CEO, and Enric Requena has been the CTO since 2013. The company is headquartered in Old Street, London.

UK Parking Problem

Allianz have conducted studies that show the extent of the parking problem in the UK.[16] The Allianz study shows that the average Brit spends 347 days and £34,097.44 on fuel searching for a parking space in their lifetime.

Confusion regarding parking regulations cost UK Motorists £667 million in 2014.

There is even an ITV TV show: Parking Wars that shows the confusion and frustration UK Motorists face regarding parking.[17]

Benefits

AppyParking benefits the consumer by saving them time (less time circling for parking spaces), money (avoid parking fines and cut down on cost of fuel searching for a parking space) and stress (nearest and cheapest parking spaces based on parking regulations are shown).

AppyParking benefits businesses by increasing productivity (less time spent searching for a car space, real-time availability reduces parking time from 20 minutes to 30 seconds) and reducing costs (avoid parking fines, reduced fuel costs).[18]

Cities also benefit through a reduction in pollution.

Features

When green areas appear on the map it means it’s free to park, and red zones show that restrictions still apply. It also covers resident parking bays, pay-and-displays and single yellow lines. The app also identifies electric charging bays, disabled bays, motorcycle bays and the nearest petrol stations.[19]

Partnerships

AppyParking is a private limited company, and part of the Microsoft Ventures Accelerator programme in London,[20] and currently partnered with organisations such as Ordnance Survey, NWave[21] and Ford Motors.

Ford Partnership

In January 2015, Ford announced a partnership with AppyParking at the CES 2015.[22] This partnership comes off the back of AppyParking winning the Ford ‘Traffic Tamer’ app challenge. The partnership will see AppyParking and Ford come together in an experiment in London to help remove the pain from parking.

Internet Of Things

AppyParking has been recognised as a company pushing boundaries andusing data to make cities smarter.

World’s First ‘One Click’ Parking

Described as the ‘Uber of Parking’,[23] AppyParking teamed up with Vodafone xone to trial the world’s first “One Click ParkingTM”. For the first time ever, the driver simply needed to pull into a parking space, tap begin in ‘AppyParking’ and then drive off when they had completed the session.

Drivers were charged for the minutes they have actually parked, not for extra minutes they didn’t use. Equally, not having to carry change, or download numerous mobile apps to pay for parking in different parts of the city is a huge step forwards in terms of user experience.

Pimlico Plumbers trialled ‘One Click Parking’ for one month, drivers found it was quicker and easier to find and pay for parking spaces in central London.

Charlie Mullins, CEO and founder of Pimlico Plumbers[24] said “This app has the potential to save Pimlico Plumbers £100,000 a year.’’

Peter Hillier, an engineer at Pimlico Plumbers who took part in the trial “Time is money at the end of the day and getting two or three tickets a month isn’t uncommon. Sometimes just getting a parking spot feels like a full-time job and the working man really doesn’t need the hassle."[25]

Real-Time Availability

Using the latest sensors and base station technology, AppyParking can quickly and easily provide complete visibility of parking bays throughout the city.[26] The information is relayed through strategically placed base stations which communicate with AppyParking servers to provide a real time picture across the city. The AppyParking apps and website then show, in real time, which bays are available, and which ones are occupied.

AppyParking have trialled the real-time availability in Westminster and have been able to reduce time spent finding a park from 20 minutes to 30 seconds. AppyParking is working with councils to roll out more real-time availability trials.

Reducing Carbon Footprint

Studies have shown that 30% of congestion is caused by cars circling for parking spaces.[27] AppyParking is able to reduce the time spent looking for parking spaces by showing drivers the nearest and cheapest parking space, on-street parking based on parking regulations and through real-time availability.

AppyParking wants to help cities become smarter and reduce pollution even more.

Electric Parking Bays

AppyParking shows drivers where they can find the nearest and cheapest Electric Parking Bays in London, Brighton, Edinburgh, Manchester, Bournemouth, Birmingham, Bristol, Norwich and Portsmouth. New cities are being added with this information nationwide.

Disabled Driving Access

AppyParking features disabled bays across the nation to help disabled drivers find the best parking space. CEO Dan Hubert was asked about the harshest parking fine in Warranty Wise, his response was: “In Central London there are unique disabled badge parking rules that don’t comply with the generic blue badge rules, that aren’t signpost. As a result disabled drivers return to their car to find it’s gone. AppyParking is the only app to show all this information to alleviate the situation and to make sure it never happens again.”[28]

Awards

  • Shortlisted Finalist for UK Startups App of The Year[29] (Winner announced in Nov 2015)
  • Shortlisted for UK Startups ‘People’s Champion’[30] (Winner announced in Nov 2015)
  • Shortlisted for Pitch At Palace Bootcamp[31]
  • People’s Champion in Virgin’s ‘Pitch To Rich’ competition[32]
  • Stuff Magazine Top 8 app for 2014[33]
  • Popular Choice winner for the Shanghai Urban Commuter Challenge.[34]
  • Winner of Ford ‘Traffic Tamer’ Challenge.[35]
  • Partnership with Ford announced at CES[36]

Media coverage

Since being founded in 2013, AppyParking has been featured in a variety of media outlets. Some of which include:

BBC London[37]

Stuff Magazine: AppyParking will give you hours of your life back[38]

Stuff Magazine Top App 2014[39]

Manchester Evening News: Trouble parking in Manchester? New app will tell you where you can leave your car and how much it will cost’[40]

The Evening Standard ‘Big thumbs up for app that points way to London's free car spaces'[41]

Mancunian Matters: 'Taking the pain out of parking': AppyParking takes to the streets of Manchester[42]

Warranty Wise: Parking woes? AppyParking is your new best friend[43]

m2m now: Revolutionary app-based parking system saves fines, time and money[44]

The Sunday Times: Planet of the Apps[45]

Zipcar: London’s Favourite Parking App

Edinburgh Evening News: App to tell drivers where vacant parking spaces are[46]

Skype: Introducing the new Skype for Mac (Featuring AppyParking)[47]

The Verge: Ford’s latest experiments could make parking your car suck a lot less[48]

The Next Web: AppyParking could be the ultimate parking app for London drivers[49]

The Next Web: AppyParking’s awesome parking app for London drivers is now available on Android[50]

Motors.co.uk ‘App shows drivers empty parking spaces’[51]

App Informers: AppyParking shows you where to Park[52]

The Londonist: ‘AppyParking: An App To Help You Find A Space in London[53]

Techworld: UK start-up wins Ford prize for AppyParking iOS app[54]

The Memo: AppyParking determined to become the Uber of parking[55]

TechLondon[56]

SMT Software: AppyParking helps thousands of Londoners to save time and money[57]

Pocket Lint: AppyParking for iPhone wins Ford app award and £10,000 tells you where to park in London[58]

Auto Express: AppyParking – London Review[59]

Strategy Eye: ‘Building A Billion-Dollar Startup’- Microsoft Ventures Startups To Pitch[60]

TransportXtra: AppyParking teams up with Vodafone to test One Click Parking[61]

L’app It Up: AppyParking[62]

References

  1. ^ "AppyParking launches in Birmingham! | Digital Birmingham". digitalbirmingham.co.uk. Retrieved 2015-11-23.
  2. ^ "AppyParking on the App Store". App Store. Retrieved 2015-11-23.
  3. ^ "Yellow Line - The Ultimate Parking App". www.appyparking.com. Retrieved 2015-11-23.
  4. ^ "AppyParking determined to become the Uber of parking". The Memo. Retrieved 2015-11-23.
  5. ^ AppyParking demo, retrieved 2015-11-23
  6. ^ https://www.youtube.com/watch?v=MBeObCi9EFk, retrieved 2015-11-23 {{citation}}: Missing or empty |title= (help)
  7. ^ Paul Sawers, "AppyParking available on iOS and Android" The Next Web, 29 April 2014
  8. ^ "AppyParking Pro". www.appyparking.com. Retrieved 2015-11-23.
  9. ^ "AppyParkingPro for businesses" AppyParking
  10. ^ Matthew Beard, "AppyParking points the way for parking" London Evening Standard, 9 May 2013
  11. ^ Jennifer Whitehead, "Dan Hubert and Amber Casey create viral advert for Volkswagen" Brand Republic, 30 September 2003
  12. ^ Beth Parnell-Hopkinson, "AppyParking aims to be 'guardian angel' for drivers" Transport Xtra, 23 March 2013
  13. ^ Beth Parnell-Hopkinson, "AppyParking helps you find a space in London" The Londonist, 19 February 2014
  14. ^ Raisa Cheema, "AppyParking at the Microsoft Ventures Accelerator" Stuff Magazine, 15 October 2014
  15. ^ "AppyParkingPro for businesses" AppyParking
  16. ^ "Drivers spend over 8,000 hours looking for a parking space". www.allianz.co.uk. Retrieved 2015-11-23.
  17. ^ "Parking Wars Episode 2". "ITV Press Centre". Retrieved 2015-11-23.
  18. ^ "Councils made £667m 'profit' from parking fines and charges last year". This is Money. Retrieved 2015-11-23.
  19. ^ "AppyParking (Parking App)". YouTube. Retrieved 2015-11-23.
  20. ^ "Microsoft Ventures - Microsoft Ventures Accelerators". www.microsoftventures.com. Retrieved 2015-11-23.
  21. ^ "Partners and Alliances | Nwave". www.nwave.io. Retrieved 2015-11-23.
  22. ^ Chris Plante, "AppyParking and Ford" The Verge, 6 January 2015
  23. ^ "AppyParking determined to become the Uber of parking". The Memo. Retrieved 2015-11-23.
  24. ^ "Charlie Mullins :: Pimlico Plumbers". www.pimlicoplumbers.com. Retrieved 2015-11-23.
  25. ^ "Parking woes? AppyParking is your new best friend | Warrantywise". www.warrantywise.co.uk. Retrieved 2015-11-23.
  26. ^ "Could new app save YOU money?". getwestlondon. Retrieved 2015-11-23.
  27. ^ "Is 30% of traffic actually searching for parking? ~ Reinventing Parking". www.reinventingparking.org. Retrieved 2015-11-23.
  28. ^ "Parking woes? AppyParking is your new best friend | Warrantywise". www.warrantywise.co.uk. Retrieved 2015-11-23.
  29. ^ "App of the Year 2015: Meet the finalists - Startups Awards by Startups.co.uk: Start up a successful business". startups.co.uk. Retrieved 2015-11-23.
  30. ^ "People's Champion Finalist: AppyParking - Startups Awards by Startups.co.uk: Start up a successful business". startups.co.uk. Retrieved 2015-11-23.
  31. ^ "Pitch@Palace". www.pitchatpalace.com. Retrieved 2015-11-23.
  32. ^ "Vote for AppyParking in Virgin Media Business #pitchtorich #VOOM". www.virginmediabusiness.co.uk. Retrieved 2015-11-23.
  33. ^ "Stuff Gadget Awards 2014: Uber is the App of the Year | Stuff". www.stuff.tv. Retrieved 2015-11-23.
  34. ^ " AppyParking are the Popular Choice winners of Shanghai challenge" Urban Commute Challenge, 22 December 2014
  35. ^ "Ford Initiates Open Innovation Approach to Finding Innovative Mobility Solutions; Launches Innovate Mobility Challenge Series | Business Wire". www.businesswire.com. Retrieved 2015-11-23.
  36. ^ "Ford's latest experiments could make parking your car suck a lot less". The Verge. Retrieved 2015-11-23.
  37. ^ https://www.youtube.com/watch?v=joEnUeuFUuQ, retrieved 2015-11-23 {{citation}}: Missing or empty |title= (help)
  38. ^ "AppyParking will give you hours of your life back | Stuff". www.stuff.tv. Retrieved 2015-11-23.
  39. ^ "Stuff Gadget Awards 2014: Uber is the App of the Year | Stuff". www.stuff.tv. Retrieved 2015-11-23.
  40. ^ "Trouble parking in Manchester? New app will tell you where you can leave your car and how much it will cost". men. Retrieved 2015-11-23.
  41. ^ "Big thumbs up for app that points way to London's free car spaces". Evening Standard. Retrieved 2015-11-23.
  42. ^ "'Taking the pain out of parking': AppyParking takes to the streets of Manchester | Mancunian Matters". www.mancunianmatters.co.uk. Retrieved 2015-11-23.
  43. ^ "Parking woes? AppyParking is your new best friend | Warrantywise". www.warrantywise.co.uk. Retrieved 2015-11-23.
  44. ^ "Revolutionary app-based parking system saves fines, time and money". M2M Now - News and expert opinions on the M2M industry, machine to machine magazine. Retrieved 2015-11-23.
  45. ^ "Planet of the Apps | The Sunday Times". www.thesundaytimes.co.uk. Retrieved 2015-11-23.
  46. ^ "App to tell drivers where vacant parking spaces are". www.edinburghnews.scotsman.com. Retrieved 2015-11-23.
  47. ^ https://www.youtube.com/watch?v=qsdPIKS9Uhs, retrieved 2015-11-23 {{citation}}: Missing or empty |title= (help)
  48. ^ "Ford's latest experiments could make parking your car suck a lot less". The Verge. Retrieved 2015-11-23.
  49. ^ "AppyParking: The Ultimate Parking App for London?". The Next Web. Retrieved 2015-11-23.
  50. ^ "AppyParking: Ultimate Parking App for Android". The Next Web. Retrieved 2015-11-23.
  51. ^ "App shows drivers empty parking spaces - Motors.co.uk". www.motors.co.uk. Retrieved 2015-11-23.
  52. ^ "AppyParking Shows You Where To Park - AppInformers.com". App Informers - iOS, Android, and Amazon Appstore News. Retrieved 2015-11-23.
  53. ^ "AppyParking: An App To Help You Find A Space In London". Londonist. Retrieved 2015-11-23.
  54. ^ "UK start-up wins Ford prize for AppyParking iOS app". Techworld. Retrieved 2015-11-23.
  55. ^ "AppyParking determined to become the Uber of parking". The Memo. Retrieved 2015-11-23.
  56. ^ "AppyParking". Tech.London. Retrieved 2015-11-23.
  57. ^ "AppyParking helps thousands of Londoners to save time and money | SMT Software". smtsoftware.com. Retrieved 2015-11-23.
  58. ^ "AppyParking for iPhone wins Ford app award and £10,000, tells you where to park in London - Pocket-lint". www.pocket-lint.com. Retrieved 2015-11-23.
  59. ^ "Appy Parking – London review". Auto Express. Retrieved 2015-11-23.
  60. ^ "'Building A Billion-Dollar Startup' - Microsoft Ventures Startups To Pitch!". Pivotl - IQ. Retrieved 2015-11-23.
  61. ^ "Transport News | Publications > Parking Review > News > Appyparking Teams Up With Vodafone To Test One Click Parking >". www.transportxtra.com. Retrieved 2015-11-23.
  62. ^ "L'app It Up: Appy Parking". London. Retrieved 2015-11-23.
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