Macron (sportswear)
| File:MacronLogo.svg | |
| Company type | Private |
|---|---|
| Industry | Clothing |
| Founded | 1971 |
| Headquarters | , Italy |
Key people |
|
| Products | |
| Revenue |  €64.0 million |
Number of employees | 135 |
| Website | |
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[1]
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.[1]
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[1]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four—year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[2]
Corporate governance
As of 2014[update], Macron's chief executive officer (CEO) was Gianluca Pavanello.[3] As of 2014[update], the company's president was Francesco Bromioli.[4]
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. Following is a partial list of these sponsorship/customer relationships.
Basketball
Pallacanestro Varese, for the 2003–2006 and 2010–2014 seasons[5]- Pallacanestro Cantù (Since 2015–2016 season)
- Basket Recanati (Since 2015–2016 season)
Colo-Colo (Since 2015–2016 season)
Football
- 2001–2002
- Bologna F.C. 1909, the first professional football contract executed by Macron.[1]
- 2005-
- 2008–2009
Livingston F.C., for the 2008–2009 season[7]
- 2009–2010
Stockport County F.C., for the 2009–2010 season[8]
- 2010–2012
- Charlton Athletic F.C., for the 2010–2012 seasons[9]
- 2010–
- Millwall F.C., for the 2010–2015 seasons[10]
Ghaxaq F.C. from the 2010-
- 2012–2013
- 2012–
Kingston FC- Aston Villa F.C., switching from Nike in a £15,000,000, 4-year agreement[1][11]
- 2013–
- Crystal Palace F.C., switching from Avec in a 4 years deal. [12]
HNK Hajduk Split, switching from Umbro in a 4-year deal. [13]
Perth Glory
- –2014
- Sheffield United F.C., switched to Adidas at the end of the 2013-14 season[14]
- 2014–
Sporting Clube de Portugal, switching from Puma in a 3 years deal worth €2 million per year. [15]
Anorthosis Famagusta FC, acting as the sportswear sponsor for the 2014–2015 season, one of nine co-sponsors of the team[16][17]- Bolton Wanderers F.C., 2014–2019 seasons[1][2]
- Motherwell F.C., for the 2014–2015 season[18]
Vitesse, switched from Nike
Ludogorets Razgrad
Arsenal Tula
Al-Seeb Club
Al-Muharraq SC
Al-Arabi SC
Persepolis Tehran
SK Vard Haugesund
- 2015–
- Hereford F.C, 2015–2017 seasons [19]
PAOK FC, 2015–2017 seasons
Union Berlin- 1860 München
Budapest Honved- Calcio Catania
San Marino Calcio (Since 2015/16 season)
- 2016–
Miami FC
Albania national football team, switched from Adidas in a 6 years deal worth €6 million.- Santiago Wanderers
FK Shkëndija
FK Novi Pazar
Rugby
- 2013–
- Scottish Rugby Union, "...for all Scotland representative teams and the professional clubs, Edinburgh Rugby and Glasgow Warriors."[20]
Biarritz Olympique - from 2015–16 season- Stavanger Rugby Klubb
References
- ^ a b c d e f g h i j k l Staff (24 Apr 2014). "Macron who? Bolton Wanderers' new stadium sponsor is one of Europe's top sportswear companies". The Bolton News.
- ^ a b c "BWFC strike stadium and kit deal with Macron" (Press release). Bolton Wanderers. 25 Apr 2014.
- ^ "Gianluca Pavanello". Bloomberg. Retrieved 12 Feb 2015.
- ^ "Francesco Bormioli, Macron SpA". Bloomberg. Retrieved 12 Feb 2015.
- ^ "Varese, Macron nuovo sponsor tecnico ufficiale" (in Italian). Lega Basket. 20 Jul 2010.
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- ^ "The Official Website of Livingston Football Club". Livingston F.C. Retrieved 8 Feb 2015.
- ^ "Stockport County". Historical Football Kits. Retrieved 8 Feb 2015.
- ^ "Charlton Athletic". Historical Football Kits. Retrieved 8 Feb 2015.
- ^ "Millwall". Historical Football Kits. Retrieved 8 Feb 2015.
- ^ Staff (7 Feb 2012). "Aston Villa secure new £15 million kit deal with Macron". fcbusiness. Tyne and Wear, England: Baltic Publications.
- ^ http://www.footyheadlines.com/2014/01/macron-new-crystal-palace-kit-supplier.html
- ^ http://www.vecernji.hr/domaci-nogomet/hajduk-i-macron-potpisali-ugovor-vrijedan-tri-milijuna-kuna-543268
- ^ Hall, Danny (24 Apr 2014). "Blades agree kit deal as Croft features on Clough's radar". Sheffield Star.
- ^ http://www.footyheadlines.com/2014/07/new-sporting-14-15-macron-kits.html
- ^ "Invitation to Press Conference" (Press release). Anorthosis Famagusta. 17 Jun 2014.
- ^ "Παρουσίαση Εμφανίσεων & Macron (Βίντεο και Φωτογραφίες)" [Show Impression & Macron (Video & Photos)]. Anorthosis Famagusta. 20 Jun 2014.
- ^ "New Macron kits: 2014/15" (Press release). Motherwell. 9 May 2014.
- ^ http://www.herefordfc.co.uk/2015/05/05/hereford-fc-sign-two-year-kit-deal-with-macron/
- ^ "Scottish Rugby Secures Biggest Ever Sponsorship" (Press release). Scottish Rugby. 24 Jan 2013.
External links
