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Pulse (magazine)

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For American tabloid magazine, see Pulse! (magazine).
Pulse
EditorNigel Praities
CategoriesMedicine
FrequencyMonthly
PublisherCogora Ltd
Founded1960
CountryUnited Kingdom
Websitewww.pulsetoday.co.uk/home/

Pulse is a monthly news magazine and website on British primary care. It has been distributed without charge to general practitioners in the United Kingdom since 1960. Its stories are regularly picked up by national and regional newspapers.[1] It frequently carries surveys of GP opinions. In 2005 its report that when more than 1,000 GPs were asked about their voting intentions, only one in 10 said they intended to vote Labour was reported prominently by the Daily Telegraph.[2] In 2007 its report that 19% of 309 GPs surveyed said they did not believe abortion should be legal was picked up by the Daily Mail and the Evening Standard.[3]

In 2015, a report into NHS England's personal health budget scheme was picked up by the BBC,[4] Daily Mail[5] and The Guardian[6] among other publications.

It is one of a number of magazines often referred to by GPs as "the comics".[7]

Digital presence

Pulse is the name of the print version of the magazine, while the website is called PulseToday.

The company has recently launched a smartphone app called 'Pulse Toolkit'.[8]

History

In 2000, the title was owned by Miller Freeman UK which went through some restructuring; the part of the business that continued to own Pulse was known as United Business Media (UBM).[9] In February 2012, UBM sold its agriculture and medical portfolios, including Pulse Media Ltd, to the founders of Briefing Media for £10 miliion, with the new business being known as Briefing Media Group.[10]

Pulse was bought by Cogora, an 'integrated media and marketing services' company in November 2013.[11]

Awards

Awards currently held by Pulse include:

  • Magazine of the Year (2014) - PPA Independent Publishers Awards[12]
  • Pulse reporter Alex Matthews-King won 'Scoop of the Year' (2014) British Society of Magazine Editors [13]
  • Digital Innovation of the Year - Pulse Toolkit App (2015) - Medical Journalism Association[14]

Also from Pulse

Pulse launched a recruitment site, Pulse GP Jobs, to help GPs power their next career move.

The site is regularly updated with a wide range of GP vacancies including locum and salaried roles and international opportunities.

In 2015, Pulse became the only GP brand offering job vacancies in both print (Pulse magazine) and online after GP magazine discontinued its print publication in July[15].

A readership survey in 2016 found that 93% of GPs would recommend Pulse GP Jobs to a colleague.


References

  1. ^ "Pulse in the news". Pulse. Retrieved 12 May 2015.
  2. ^ "Disillusioned doctors ready to turn on Labour at election". Daily Telegraph. 5 March 2005. Retrieved 12 May 2015.
  3. ^ "Media Watch". Health Service Journal. 9 May 2007. Retrieved 12 May 2015.
  4. ^ "NHS personal health budgets spent on holidays and horse riding". BBC News. Retrieved 2015-09-03.
  5. ^ "NHS blows a fortune on holidays, a pedalo ride and a summer house". Retrieved 2015-09-03.
  6. ^ "NHS health budgets funding holidays, Nintendo consoles and a pedalo ride". Retrieved 2015-09-03.
  7. ^ Carlisle, Daloni (7 April 2008). "Do GPs with special interests have a future in the NHS?". Health Service Journal. Retrieved 12 May 2015. {{cite news}}: Unknown parameter |registration= ignored (|url-access= suggested) (help)
  8. ^ "Save time during consultations with Pulse's free Toolkit app". Pulse Today. Retrieved 2015-09-03.
  9. ^ Michalczyk, Imelda (8 June 2000). "Miller Freeman to split magazines and web brands". Marketing (magazine). Retrieved 29 June 2015.
  10. ^ Rushton, Katherine (6 February 2012). "Farmers Guardian is sold as UBM shifts from print". The Telegraph. Retrieved 29 June 2015.
  11. ^ Limited, Cogora. "Cogora to Acquire Leading GP Brand 'Pulse' -- LONDON, November 1, 2013 /PR Newswire UK/ --". www.prnewswire.co.uk. Retrieved 2015-09-03. {{cite web}}: |last= has generic name (help)
  12. ^ "Winners of the PPA Independent Publisher Awards 2014". PPA. Retrieved 3 September 2015.
  13. ^ "Nov 2014 - 2014 BSME AWARDS – WINNERS!". British Society of Magazine Editors. 3 September 2015.
  14. ^ "Pulse wins two industry awards". Pulse Today. Retrieved 2015-09-03.
  15. ^ "GP brand goes digital only - and new clinical magazine launches | GPonline". www.gponline.com. Retrieved 2016-03-08.
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