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Tohato

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This is an old revision of this page, as edited by Cydebot (talk | contribs) at 04:25, 3 June 2016 (Robot - Moving category Food companies of Japan to Category:Food and drink companies of Japan per CFD at Wikipedia:Categories for discussion/Log/2016 April 7.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Tohato Inc. (Kabushiki Gaisha Tōhato) is a Japanese food company specialising in snack food.

Products

Tohato launched two new snacks brands, "Tyrant Habanero Burning Hell Hot" and "Satan Jorquia Bazooka Deadly Hot" in 2007 in an award-winning campaign which broke new ground in engagement marketing, by combining multiplayer online gaming with advertising, on a mobile phone. Customers were encouraged to join nightly battles in a virtual game, on behalf of either snack brand, to determine the winner of the "World's Worst War". The games ran at 4 AM. The campaign was designed by Japanese ad agency Hakuhodo and won the Yellow Pencil award at the annual D&AD advertising awards ceremony where mobile ads were recognized for the first time in May 2008.

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