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Manoj Shroff

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Biography

Manoj Shashichandra Shroff (born 4 January 1964) is an Indian business industrialist, founder and chairman of Niti Group[1], a private conglomerate well established in the IT [2], Furniture, Hospitality[3], Beverage and Pharmaceutical Industry [4]. The conglomerate includes Niti Distribution, Cursor Technologies, Sky Supers Stores, Jupiter Pharmacy, La Maison Royale Hotel. Currently, the Niti Group spans over three continents, and has an established existence in more than 11 countries.

Personal life

Manoj Shroff's father, Shashichandra Hiralal Shroff, and his mother, Kusumben Shashichandra Shroff. He has three sisters. The Shroff family lived in a modest town house in the district of Nandurbar, Maharashtra.

Manoj Shroff is married to Niti Shroff. They have two children; son Aniket Shroff and daughter Kripa Shroff. Niti Shroff is currently the CEO for NITI Group and is actively involved in the operations of the company. She once won the woman in stem award in march 2016 [5]

He attended DR High School in Nandurbar, Maharastra. He began his BCom degree from Narsee Munjee College and transferred to another collage to complete his degree. Later, he moved on to gain a postgraduate in computer applications.

Career

Manoj started his career and journey at an extremely young age. He worked two jobs as an accountant at DC Silk Mill and as a computer analyst at Exxon Computers while completing his college education. After being awarded his degree, Shroff went to Bur Dubai, United Arab Emirates to work for Al Habtoor Motors.

Shroff's journey to his own business begun In 1997, he founded IT company (today known as Niti Distribution) with the vision to transform the way IT products were sold in East Africa. Entering into Africa, he started his company, with a purpose to make it easy for every individual to own a computer. His vision was and is to create satisfied customers. It is due to his passion, determination and hard work that today; Niti has an extremely wide customer base, reputation for excellent financial management, a reputation to be a one-stop shop for many customers and is one the highest purchasers of HP, Dell, Lenovo, Toshiba, Asus, Microsoft, Kaspersky among others.

After establishing great success in the IT industry, Shroff entered into the IT manufacturing industry where he owns his own brand Cursor. The brand has wide range of products like speakers, surveillance systems, power products, IT accessories. He also entered into the Pharmaceutical industry with the vision to increase accessibility and affordability of basic medicine in the East Africa. He also created his own 4 Star Boutique hotel, La Maison Royale Nairobi.


Awards and recognitions

Manoj Shroff has received many awards. Some awards are personal achievements and some awards are on organizational level. To mention some:

- Forbes Middle east Top Indian businessman in the Middle East [6]

- SME Awards [7]

- The Integrator East Africa (Best After Sales Service of the Year For Niti Distribution Ltd)

- Red Dot Distribution (Dealer of the Year, Highest sales for Niti Distribution Ltd)

- HP Champion 2010 PSG ( for Niti Distribution Ltd)

- Superbrands For Excellence in Branding RED DOT East Africa 2014

-Despec - Norton Channel Awards 2011 - 2012 Niti Distribution Limited

-Experts Computer (Award of appreciation) October 2004

References