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Gordon Brunton

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Gordon Brunton, 1970

Sir Gordon Charles Brunton KBE (born 27 December 1921 in London) is a British businessman, publisher and racehorse owner/breeder.

Early life, Education and Military Service

Gordon Brunton was born in London to modest circumstances, the son of Charles Arthur Brunton, a cinema inspector for the tax authorities and Hilda Pritchard a club owner and manager. His parents divorced soon after.


Educated briefly at Cranleigh School, Surrey and then at the London School of Economics where he studied under Harold Laski, John Maynard Keynes, RH Tawney, Joan Robinson and Eileen Power. It was Laski's arguments and ideas had a particular influence on Gordon Brunton's thinking.


During the onset of World War II, Brunton left university and was commissioned into the Royal Artillery in 1940 and went onto serve as a Captain in the Indian Army and Royal Artillery. For much of the war, he fought in the Burma campaign before joining the British Military Government in Düsseldorf and Hamburg working on the reconstruction of local infrastructure.


After the war, Brunton started off as a door to door salesman selling classified advertising space.

Thomson Organization, Publishing, Travel, North Sea Oil and Times Newspapers

Joining Thomson

In 1961, Gordon Brunton had been working at Odhams when he was hired as Managing Director of Thomson Publications by the Canadian businessman Roy Thomson founder of the International Thomson Organization PLC now Thomson Reuters.


Brunton went onto work for the 2nd Baron, Lord Thomson of Fleet Kenneth Thomson on his fathers death in 1976.

Chief Executive 1966-84

Brunton served as Chief Executive from 1966-1984 during the Thomson period of global expansion and diversification into travel, oil, print, book, magazine, newspaper, trade and technical press and local directory publishing. By the late 1970's International Thomson had become one of the largest and most influential companies in the world.

Travel

Of particular note was during the late 1960's, with Gordon Brunton leading the diversification into the package tour business for Thomson, this was later supported by his friend from the LSE Vladimir Raitz, founder of Horizon Holiday Group. Thomson Holidays now TUI AG grew with the acquisition of Sky Tours, Rivera Holidays and a then small air carrier Britannia Airways. Britannia became a major charter airline and Thomson leased a fleet of Boeing 737-200 aircraft, becoming the first European carrier to buy the Boeing. Brunton believed Thomson had certain advantages in entering the travel market, at a time when tastes were changing for British holidaymakers with shifting aspirations for overseas holidays.


The major expenses for travel companies were the print brochures, media PR and advertising of package holidays. Brunton argued that Thomson had the printing presses, and with free access to a media empire with advertising and editorial space in their national and regional newspapers. This put Thomson at a distinct advantage over the other package tour operators. This gamble proved successful and within a few years Thomson became a market leader in European travel.

North Sea Oil

In the early 1970's, Brunton instigated ITOL's highly risky and calculated gamble into the North Sea oil venture with the late Dr Armand Hammer and Occidental Petroleum and J. Paul Getty.

Initially a speculative consortium seeking new fields, it established both the Piper Alpha and Claymore fields and the Flotta Refinery on the island of Orkney. Under government regulations, of the time, the Americans desperately needed a supportive British partner and Thomson had significant influence in Scotland as Roy Thomson had owned both The Scotsman newspaper since 1953 and Scottish Television from his early days in Britain. In 1972 the consortium was successful in its application for a North Sea license.

These North Sea revenues enabled Thomson to further diversify into specialist and technical publishing in North America and acquire multiple companies during the 1970's and 1980's.

Times Newspapers

More challenging times lay ahead as Brunton performed a leading role in the prolonged print union conflict of The Times and Sunday Times during the late 1970s and early 1980's. Roy Thomson had previously purchased the titles from the Astor family in 1967 to form Times Newspapers Limited. After many years of disruption Thomson Management eventually took a particularly hard stance against the more militant elements of the print unions, which resulted in the closure of the loss making Times Newspapers from (1 December 1978 – 12 November 1979) however Times Newspapers continued to pay staff and company overheads during the closure.


The losses at the Times eventually led to the decision of the Thomson family to sell both titles to News International of which Brunton acted as the chief negotiator for Thomson.Rupert Murdoch was identified as the only viable buyer for the Times and Sunday Times, as he provided assurances that both newspaper titles would remain in single ownership and in circulation. Other bidders were only interested in the profitable Sunday Times and would have shut down the Times newspaper. Brunton was adamant this could not be allowed happen and Thomson decided in 1981 to sell to News International.

Social Enterprise

During Gordon Brunton's era at the International Thomson Organisation, the company established a number of important community redevelopment and local economic regeneration programs including a highly successful scheme in Neath, South Wales. Neath had suffered one of the highest rates of unemployment in the United Kingdom, the scheme helped to re-skill and train workers across a diverse range of new industries. It invested in new technologies such as computers. Thomson sought sponsorship from other large corporations to partner in the scheme.


Brunton retired from Thomson in 1985. He has been credited as being a major architect in the construction and diversification of the Thomson Corporation during the firms years as a conglomerate.

Sotheby's

Gordon Brunton's reputation of being a safe pair of hands and a skilled negotiator resulted in undertaking a crisis management role at the troubled auction house Sotheby's as Chairman. During this turbulent period, Brunton made enforced cuts and personnel changes to bring stability to a business which had been judged to have been poorly mismanaged.


He succeeded auctioneer Peter Wilson. His role was to stabilize the business and latterly hold off the well documented 1983 hostile takeover bid from New Jersey carpet and felt makers Marshall Cogan and Stephen Swid of General Felt Industries and Knoll International. The Board consensus was neither Cogan or Swid were suitable buyers and eventually the company was sold to real estate developer A. Alfred Taubman.

Other business

Subsequently Chairman posts held at Sotheby's, Mercury Communications later Cable and Wireless Communications PLC, Racing Post, Bemrose PLC, NXT PLC, Galahad Gold and others.

Horse racing

A well known racehorse owner and breeder, most notably Indian Queen winner of the 1991 Ascot Gold Cup.

Other

Awarded: KBE 1985

Club: Garrick Club and Pilgrims Society

Fellow: London School of Economics

Recreations: Books, breeding horses

Married: Twice

References

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