Gordon Moskowitz

Gordon Moskowitz is a social psychologist, working in the field of Social Cognition. At present he is associate professor in the Department of Psychology at Lehigh University. His main scientifical interests are focused on the factors that determine how we perceive others. This has taken several specific research turns. The first is focused on the nature of stereotyping and the question of how people can control stereotypic thoughts (a) from ever occurring and (b) from influencing their evaluations and actions toward others. The second is focused on the "snap judgments" made when hearing about, meeting, or observing others. This work is focused on the extent to which such judgments occur without one intending to form an impression or even being aware that they have done so - the extent to which such inferences are "spontaneous."

Books

Moskowitz, G.B. (2005). Social Cognition: Understanding Self and Others. NY, NY: The Guilford Press. Moskowitz, G. B. (Ed., 2001). Cognitive Social Psychology: The Princeton symposium on the legacy and future of social cognition. NJ: Erlbaum.

Journal Articles

Galinsky, A. D., & Moskowitz, G. B. (2000). Perspective taking: Decreasing stereotype expression, stereotype accessibility and in-group favoritism. Journal of Personality and Social Psychology, 78, 708-724. Moskowitz, G.B. (2002). Preconscious effects of temporary goals on attention. Journal of Experimental Social Psychology, 38, 397-404. Moskowitz, G.B., Gollwitzer, P.M., Wasel, W., & Schaal, B. (1999). Preconscious control of stereotype activation through chronic egalitarian goals. Journal of Personality and Social Psychology, 77, 167-184 Moskowitz, G.B., Li, P., & Kirk, E.R. (2004). The implicit volition model: On the preconscious regulation of temporarily adopted goals. In M. Zanna (Ed.), Advances in Experimental Social Psychology (Volume 34, pp. 317-414). San Diego, CA: Academic Press. Moskowitz, G. B., Salomon, A. R., & Taylor, C. M. (2000). Implicit control of stereotype activation through the preconscious operation of egalitarian goals. Social Cognition, 18, 151-177. Moskowitz, G.B., & Skurnik, I. (1999). Contrast effects as determined by the type of prime: Trait versus exemplar primes initiate processing strategies that differ in how accessible constructs are used. Journal of Personality and Social Psychology 76, 911-927. Uleman, J.S., Newman, L.S., & Moskowitz, G.B. (1996). People as flexible interpreters: Evidence and issues from spontaneous trait inference. In M. Zanna (Ed.), Advances in Experimental Social Psychology (Volume 28, pp. 211-280). San Diego, CA: Academic Press.

Other Publications

Gollwitzer, P.M., & Moskowitz, G.B. (1996). Goal effects on action and cognition. In E.T. Higgins & A. Kruglanski (Eds.) Social Psychology: Handbook of Basic Principles (pp. 361-399). New York: Guilford. Moskowitz, G. B., & Chaiken, S. (2001). Mediators of minority social influence: Cognitive processing mechanisms revealed through a persuasion paradigm. In N. de Vries & C. de Dreu (Eds.), Group innovation. Fundamental and applied perspectives. Oxford, Black-well. Moskowitz, G.B., Skurnik, I., & Galinsky, A. (1999). The history of dual process notions; The future of preconscious control. In S. Chaiken and Y. Trope (Eds.), Dual Process Models in Social Psychology (pp. 12-36). New York: Guilford.