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Kantar Health
FormerlyKantar Healthcare
Company typeSubsidiary
Industry
Founded2009 (2009)
HeadquartersMadison Avenue,
New York
,
United States
Area served
Worldwide
Key people
Lynnette Cooke (Global CEO)
Products
  • CancerMPact
  • Epi Database
  • National Health and Wellness Survey
ServicesMarket research
Number of employees
600[1]
ParentKantar Group (WPP)
SubsidiariesEvidências
Websitekantarhealth.com

Kantar Health is a New York City-based healthcare consulting firm, specializing in consumer insights.[2] It is part of Kantar Group, the research, insight and consulting arm of WPP, one of the largest marketing and communications companies in the world, by revenue. The agency works with pharmaceutical, biotech, and medical device and diagnostic companies.

Company History

Founding

Kantar Health was established in 2009, one of four dedicated vertical sector operating units[3] created as part of a restructuring of Kantar Group following the acquisition of TNS in 2008.[4] It combined the TNS Healthcare, Ziment Group, Consumer Health Sciences and MattsonJack Group businesses to create a healthcare research, insight and consulting specialist to sit alongside Kantar Media, Kantar Retail and Kantar Worldpanel. The company was initially called Kantar Healthcare,[5][6] but by September 2009 the name had been dropped in favor of Kantar Health.

Acquisitions

HCI (ACNielsen HCI), a research organization focused on healthcare promotions, moved to Kantar Health in 2010 after acquisition by WPP in 2008.[7]

In 2014 Kantar Health acquired Evidências[8] (Focus Assistência Médica S/S Ltda. and Classe Assistência Médica S/S Ltda.), a healthcare research company based in Brazil. Evidências specializes in “Evidence-based, health management services” and operates in all segments of the Brazilian healthcare market, including health insurers, government bodies, hospitals and providers, and pharmaceutical and medical device manufacturers. It was one of three Brazilian agencies acquired by WPP in as many weeks.[9]

In 2015 Kantar Health acquired CEEOR,[10] a research and consulting company in the Czech Republic. CEEOR specializes in analytical services to pharmaceutical, biotechnology, and healthcare industries, largely focusing on developing late phase research, such as Phase IV therapeutic use studies.[11] These employ CEEOR's proprietary electronic data capture software, ELQE.

ISO Certification

Kantar Health received ISO 20252 certification in February 2014,[12][13] after starting the process in 2013.[14] It is one of only 17 organizations to have received this quality management system certification from CIRQ Council of American Survey Research Organizations.[15]

Services

National Health and Wellness Survey

Inclusion of countries in the NHWS
Year Countries
1998 USA[16]
2000 France, Germany, UK[17]
2005 Italy, Spain[citation needed]
2008 Japan[18]
2009 China[19]
2011 Brazil[20]
2012 Russia[21]

The NHWS is the largest international self-reported patient database in the healthcare industry.[citation needed] It covers more than 150 therapeutic conditions in the United States, EU5[22] (France, Germany, Italy, Spain and United Kingdom), Japan, Brazil, China and Russia. The survey comprises many self-report studies, which produce patient-reported outcomes. These include details about: the epidemiology of the condition, patient diagnosis and treatment choices, patient compliance, satisfaction and attitudes and approaches to healthcare, and utilization of healthcare resources.

The survey was originally a product of Consumer Health Sciences and contains data going back to 1998 from the U.S. market.[16] The NHWS became a property of Kantar Group when CHS was moved to Ziment Group, after parent group WPP acquired parts of Grey Global Group in 2005.[23] Additional countries have been surveyed over the following years, with a particular focus on the pharmerging, or emerging pharmaceutical market, economies since 2009.

CancerMPact

CancerMPact is an online oncology data resource, designed to aid decision making in the healthcare and pharmaceutical industries. It is made up of three modules: Treatment Practices and Evolution, Patient Metrics and Monthly Drugs and Regimens.

The database was originally a MattsonJack Group product, launched in 2006 under the name Cancer!MPact. The "Monthly Drugs and Regimens" module was launched in 2010 with ImpactRx[24].

Epi Database

Epi Database is an online epidemiology database that covers more than 190 indications in major healthcare markets around the world. The data set contains the following attributes: country, indication, year, gender, race and age. It is used by 16 of the top 20 global pharmaceutical companies, as defined by Pharmaceutical Executive in 2010.[25] It is primarily used to find market potential for new drugs, make go/no go decisions, analyze licensing opportunities, and conduct drug discovery prioritization.

The database was originally launched as a MattsonJack Group product and became a Kantar Health property after the restructuring. Initially the database covered the G7 countries. The BRIC countries were added to the coverage in 2008, but under the separate Epi Database BRIC name,[26] and in 2010 Epi Database EM was launched to cover the emerging markets of Mexico and Turkey.[27] The distinction between these databases no longer exists, and all data are now included in Epi Database.

mHealth

The mHealth sector has become a significant focus, resulting in three notable projects related to mobile apps. The first was in 2012, working with Sudler & Hennessey, Hill+Knowlton Strategies and In Vivo Communications on a public health campaign in Australia. Titled "Know Your Own Skin", it consisted of an award-winning iOS app and companion website to help users track the progression of sunburn and related damage to their skin over time.

The official Kantar Health app was launched in February 2016 on the Apple App Store[28] and Google Play[29] distribution platforms. It uses surveys, captured media such as photographs and biometric data to gain insights into the patient experience of participants. The app was developed with Lumi Technologies on the proprietary Lumi Says platform and won an award for the "Best Use of Mobile Technology".[30]

In 2016 consumer electronics company Withings partnered with Kantar Health to survey and collect data from Health Mate App users. A pilot study conducted over four months investigated the short-term health effects of attempting smoking cessation.[31]

Awards

Template:Awards table3 |- | 2012 | Best Community Program | PRIME Awards | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | with Sudler & Hennessey, Hill+Knowlton Strategies and In Vivo Communications | [42] |- | 2012 | Best Poster Research Presentation | ISPOR | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [43] |- | 2013-14 | Agency I would most like to work with | BOBI Awards | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [44] |- | 2014 | Best Podium Research Presentation | ISPOR | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | Notes | [45] |- | 2014 | Best Poster Research Presentation | ISPOR | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | Notes | [46] |- | 2015 | Excellent Clinical Research Professional | ABRACO | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | as Evidências | [47] |- | 2015 | 3 Star Accreditation | Best Companies | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [48] |- | 2015 | 100 Best Small Companies to Work For | The Sunday Times | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [49] |- | 2016 | 3 Star Accreditation | Best Companies | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [50] |- | 2016 | 100 Best Small Companies to Work For | The Sunday Times | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | | [51] |- | 2016 | Best Use of Mobile Technology | MRMW | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | with Lumi Technologies | [30] |- | 2000a | Category | Institution or publication | style="background: #9EFF9E; color: #000; vertical-align: middle; text-align: center; " class="yes table-yes2 notheme"|Won | Notes | Citation

|}

References

  1. ^ "Kantar - WPP Annual Report & Accounts 2009". WPP. Retrieved 9 September 2016.
  2. ^ Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald (10 April 2015). "38". Advertising Media Planning: A Brand Management Approach, 4th Edition (Paperback) - Routledge (4th ed.). Routledge. p. 288. ISBN 9780765640901. {{cite book}}: |access-date= requires |url= (help)
  3. ^ "The Kantar Group to streamline client offering following TNS deal". WPP. London. 23 February 2009. Retrieved 12 August 2016.
  4. ^ O'Carroll, Tristan (23 February 2009). "WPP's Kantar Group restructures after TNS purchase". Campaign. Retrieved 12 August 2016.
  5. ^ "The Kantar Group: A new way of going to market". WPP. 2009. Retrieved 15 August 2016.
  6. ^ "WPP Annual Report & Accounts 2008" (PDF). WPP. 2009. p. 21. Retrieved 15 August 2016. four specialist research units have been formed – Kantar Media, Kantar Healthcare, Kantar Retail and Kantar Worldpanel.
  7. ^ "HCI Joins Kantar Health Unit". MrWeb. 5 February 2010. Retrieved 15 August 2016.
  8. ^ "Kantar Health acquires health consultancy services company Evidências in Brazil". London Stock Exchange RNS. 15 September 2014. Retrieved 12 August 2016.
  9. ^ Moss, Andrew (9 October 2014). "With a hat-trick of acquisitions, WPP is stealing a march on its rivals in Brazil". The Drum.
  10. ^ "Kantar Health acquires CEEOR, a specialist research and consulting company based in the Czech Republic". London Stock Exchange RNS. 15 December 2015. Retrieved 12 August 2016.
  11. ^ "Company Overview of CEEOR spol. s.r.o." Bloomberg. Retrieved 16 August 2016.
  12. ^ "Kantar Health". CASRO Institute for Research Quality. February 2014. Retrieved 12 August 2016.
  13. ^ "CASRO Institute for Research Quality Announces ISO Certification of Kantar Health" (PDF). CASRO Institute for Research Quality. 19 February 2014. Retrieved 12 August 2016.
  14. ^ "CASRO Institute for Research Quality Hosts ISO Training for Kantar Health". CASRO. 3 May 2013. Retrieved 15 August 2016.
  15. ^ "Registry of Certified Companies". CASRO Institute for Research Quality. Retrieved 12 August 2016.
  16. ^ a b "The Ziment Group Acquires Consumer Health Sciences; Transfer part of WPP'S purchase of Grey Global Group | Business Wire". www.businesswire.com. Retrieved 2016-09-02.
  17. ^ Sciences, Consumer Health. "Fifth Annual National Health and Wellness Survey Reveals Health Trends in Four Countries". www.prnewswire.com. Retrieved 2016-09-02.
  18. ^ Sciences, Consumer Health. "Consumer Health Sciences Launches the National Health and Wellness Survey Database in Japan". Retrieved 2016-09-02.
  19. ^ KantarHealth. "National Health and Wellness Survey (NHWS) Launches in China". Retrieved 2016-09-02.
  20. ^ "Kantar Health Launches NHWS Database in Brazil". Kantar Health. 12 October 2011. Retrieved 16 August 2016.
  21. ^ "Kantar Health Expands National Health and Wellness Survey into Russia". Kantar Health. 25 April 2012. Retrieved 16 August 2016.
  22. ^ "Finding Value in Europe" (PDF). L.E.K. 2013. p. 1. Retrieved 15 August 2016. the EU5 (i.e. France, Germany, Italy, Spain, United Kingdom)
  23. ^ "Daily Research News Online no. 3998 - Grey Subsidiary CHS Moved Into Ziment Group". www.mrweb.com. Retrieved 2016-09-02.
  24. ^ Health, Kantar. "Kantar Health and ImpactRx Launch CancerMPact Monthly Drugs and Regimens for Oncology Business Decisions". www.prnewswire.com. Retrieved 2016-09-02.
  25. ^ Mozeson, Mark; Wyman, Oliver; Clinton, Patrick (May 2010). "The 2010 Pharm Exec 50" (PDF). Pharmaceutical Executive. p. 2. Retrieved 15 August 2016.
  26. ^ "MattsonJack launches EPI Database® BRIC". WPP. 25 June 2008. Retrieved 15 August 2016.
  27. ^ "Kantar Health Launches Epi Database(R) EM". Yahoo! News. 1 November 2010. Retrieved 15 August 2016.
  28. ^ "Kantar Health on the App Store". App Store. Retrieved 2016-09-02.
  29. ^ "Kantar Health - Android Apps on Google Play". play.google.com. Retrieved 2016-09-02.
  30. ^ a b c Cornelissen, Jens. "Winners of the 2016 MRMW Mobile Research Awards Announced". MRMW North America. Retrieved 12 August 2016.
  31. ^ Durteste, Louis. "Is Quitting Smoking Bad For Your Health?". Withings. Retrieved 12 August 2016.
  32. ^ Lince, Tim (24 September 2012). "PRIME Awards success for Hill+Knowlton Strategies". Influencing. Retrieved 12 August 2016.
  33. ^ "ISPOR 15th Annual European Congress Research Presentation Award Recipients". ISPOR. Retrieved 12 August 2016.
  34. ^ "Agency I would most like to work with - 2014". BHBIA. Retrieved 12 August 2016.
  35. ^ "ISPOR 6th ASIA-PACIFIC CONFERENCE AWARDS WINNERS". ISPOR. Retrieved 9 September 2016.
  36. ^ "ISPOR 6th ASIA-PACIFIC CONFERENCE AWARDS WINNERS". ISPOR. Retrieved 9 September 2016.
  37. ^ "Evidências-Kantar Health Wins Clinical Research Award in Brazil". Kantar Health. 17 April 2015. Retrieved 12 August 2016.
  38. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  39. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  40. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  41. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  42. ^ Lince, Tim (24 September 2012). "PRIME Awards success for Hill+Knowlton Strategies". Influencing. Retrieved 12 August 2016.
  43. ^ "ISPOR 15th Annual European Congress Research Presentation Award Recipients". ISPOR. Retrieved 12 August 2016.
  44. ^ "Agency I would most like to work with - 2014". BHBIA. Retrieved 12 August 2016.
  45. ^ "ISPOR 6th ASIA-PACIFIC CONFERENCE AWARDS WINNERS". ISPOR. Retrieved 9 September 2016.
  46. ^ "ISPOR 6th ASIA-PACIFIC CONFERENCE AWARDS WINNERS". ISPOR. Retrieved 9 September 2016.
  47. ^ "Evidências-Kantar Health Wins Clinical Research Award in Brazil". Kantar Health. 17 April 2015. Retrieved 12 August 2016.
  48. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  49. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  50. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
  51. ^ "Kantar Health UK". Best Companies. Retrieved 12 August 2016.
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