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Google Analytics 360 Suite

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Google Analytics 360 Suite
Type of site
web analytics
OwnerGoogle
URLwww.google.co.in/analytics/360-suite
CommercialYes (terms of service)
RegistrationRequired

Google Analytics 360 Suite is a data management platform announced on 15 March 2015 by google.[1] It provides analytical data which companies can use to track ROI and marketing. There are six products in the suite; Analytics 360, Tag Manager 360, Optimize 360, 360 attribution, Audience Center 360, and Data Studio 360.[2]

Suite Products

Google Analytics 360: The Google Analytics premium now becomes Google Analytics 360 with no change in features. The difference in the Analytics 360 is that it has a user interface that is simple and easy to use.It helps to evaluate the full customer journey and drive results.[3]

Tag Manager 360: As how google analytics premium has now becomes 360, the same applies here. Google Tag Manager for Premium becomes Google Tag Manager 360. The user also gets guaranteed service levels for critical components. The built-in error checking feature is a nice touch for in-house teams lacking extensive Analytics experience.[4]

Optimize 360: It is a testing and personalization DMP which helps marketer deliver better experiences. The user can test and experiment more experiments on their website and create A/B, multivariate, or redirect tests to uncover the right online experiences for your customers.[5]

Attribution 360: Attribution, formerly known as adometry discovers the true value of all your marketing channels and build the gap between the online and offline channels together.It creates a highly accurate model by integrating with analytics 360, Double Click and ensure the data is complete and actionable.[6]

Audience Center 360: Audience Center 360 which is still in beta helps to gather the data and make strong decisions based on understanding of audience.[7]

Data Studio 360: Google Data Studio 360 is a web analytics dashboard report service offered by google which turns your analytics data into informative reports which are easy to read, share and customizable.[8][9] Data studio can be easily accessible to anyone within the organization or the world. Data Studio provides Visualization tools to style your reports and data.[10][11] Google has released its free version for individuals and small business.

See also

References

  1. ^ "Google unveils Google Analytics 360 Suite". Which 50. Retrieved 2016-05-25.
  2. ^ "The mission of each of the Suite products". Online Behaviour.
  3. ^ "Truly understanding your customers with Google Analytics 360". Biz Community. Retrieved 2016-07-29.
  4. ^ "Google Tag Manager 360: Simple, Reliable, Integrated". Blastam.
  5. ^ "Google's Optimize 360 creates exciting opportunities for testing & personalization". Marketing Land. Retrieved 2016-06-20.
  6. ^ "Is Attribution 360 Right For Me?". Search Discovery.
  7. ^ "AUDIENCE CENTER 360". Datalicious.
  8. ^ "A free version of the reporting & data visualization tool". I Programmer. Retrieved 2016-05-31.
  9. ^ "Google Data Studio Integrated with adwords, youtube". Retrieved 2016-05-25.
  10. ^ "Google Rolls out Free Data Studio 360". ZDNET. Retrieved 2016-05-26.
  11. ^ "Google Unveils Free Data Studio Platform". CCM. Retrieved 2016-05-26.


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