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Kantar Group

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Kantar
Company typeSubsidiary
IndustryMarket Research
Founded1993 (as the Market Research, Insight and Consultancy division of WPP)
HeadquartersLondon, England, UK
Key people
Eric Salama (CEO)[1]
ProductsMarket Research
Data Investment Management
ParentWPP
SubsidiariesGraphic
Kantar Added Value
Kantar Futures
Kantar Health
Kantar IMRB
Kantar Media
Kantar Millward Brown
Kantar Retail
Kantar TNS
Kantar Vermeer
Kantar Worldpanel
Lightspeed
Websitewww.kantar.com

Kantar is the Data Investment Management division of WPP,[2] and one of the world's largest insight, information and consultancy groups. It was founded in 1993 and consists of a network of 12 specialized operating brands, with around 30,000 employees working in 100 countries in various research, insight and consultancy disciplines. Eric Salama is the current Chief Executive Officer.[3] Kantar reported revenue of £2,549.7m for the year ended 31 December 2013.[4] Major competitors include GfK, Nielsen, Ipsos etc.

Graphic

In July 2014, Kantar bought the Guardian Digital Agency (GDA), previously part of the Guardian Media Group. The specialist data visualisation, site design and interactive development agency was rebranded as "Graphic".[5]

Kantar Added Value

In October 2004, three Kantar companies – Added Value, Icon Brand Navigation and Diagnostic Research – combined under the "Added Value" (AV) name. Added Value focuses on brand marketing, consumer insight, innovation and communications optimization. Core services are setting future direction, identifying market opportunities, strengthening brand equity, innovation, evaluating ideas and optimizing communications.

Added Value operates under the business names Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, AV-Stratosfera and Added Value Saffron Hill. The company has 21 offices in 13 countries, operating in the UK (London), France (Paris), Spain (Barcelona and Madrid), Italy (Milan), Germany (Nuremberg & Hamburg), Poland (Warsaw), Russia (Moscow), South Africa (Cape Town and Johannesburg), USA (New York, Los Angeles and San Francisco), Australia (Sydney), China (Hong Kong, Beijing, Guangzhou and Shanghai), Singapore and the Philippines (Manila).

Kantar Futures

Kantar Futures is a global strategic insight and innovation consultancy, formed through the integration of The Henley Centre, HeadlightVision, Yankelovich and TRU.[6]

Kantar Health

Kantar Health, a global consultancy and marketing insights organization serving the pharmaceutical, biotech, diagnostics and devices industries, was formed in 2009 from Consumer Health Sciences, MattsonJack, TNS Healthcare and Ziment. The company has more than 40 offices throughout the Americas, Europe, Asia-Pacific, the Middle East, Africa and India.

Kantar IMRB

IMRB International (formerly "Indian Market Research Bureau") is a multi-country market research, survey and business consultancy firm established in 1970 that offers a range of syndicated data and customized research services. With over 1200 employees, IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in India, IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. IMRB International's specialised areas are consumer markets, industrial marketing, business-to-business marketing, social marketing and rural marketing.

Kantar Media

Kantar Media offers a range of media insights and audience measurement services through the analysis of print, radio, TV, internet, cinema, mobile, social and outdoor media worldwide. Kantar Media was formed from WPP Group’s acquisition of TNS Media and KMR Group in 2010. Kantar Media became Kantar’s rebranded insight, media evaluation and audience measurement company.[7]

Precise

In 2014, Kantar Media acquired a majority stake in the issued share capital of Precise Media Group Holdings Limited ("Precise") in a £70m deal.[8]

Kantar Millward Brown

Millward Brown was founded in Warwick, England in 1973 and acquired by WPP Group in 1990. Millward Brown is a global research agency specialising in advertising, marketing communications, media and brand equity research. Millward Brown works across a range of industries and categories, and has a number of specialist practices: BPRI Group (a global practice specializing in B2B research), Dynamic Logic (measuring the impact of digital marketing effectiveness), Firefly Millward Brown (Millward Brown's global qualitative network) and the Neuroscience Practice.

Kantar Retail

Kantar Retail is a retail insights and consulting business. It helps retailers sell more effectively and profitably.

Kantar TNS

In 2008, Taylor Nelson Sofres (TNS) was acquired by WPP and included in Kantar. In February 2009, Kantar merged TNS and Research International.[9]

Kantar Vermeer

Vermeer was Millward Brown's strategy consultancy practice. It currently is an operating company within Kantar.

Kantar Worldpanel

Kantar Worldpanel runs continuous consumer panels and is a global expert in shoppers’ behaviour.

Lightspeed

Lightspeed was founded in 2000 and is headquartered in Warren, New Jersey. The company operates in North America, Europe and Asia. It provides global online market research services, specializing in using the Internet as a data collection platform to provide research through building and maintaining panels subject to quality and representative sampling standards. Specialty panels range across industry sectors such as financial services, health care, business-to-business, automotive, family and more. Lightspeed also provides custom panels to address specific client needs. In 2007, it conducted over 20 million online surveys for clients.

MySurvey

MySurvey is an online opinion panel operated by Lightspeed.[10] Participants get paid to fill out brand surveys[11] for organizations such as the Ad Council and USA Today.[12] The roots of MySurvey were established in 1946 when the market research company Taylor Nelson Sofres (TNS) launched the National Family Opinion (NFO) mail community. The TNS NFO community evolved into the MySurvey online community, created in 1999 by Lightspeed. Currently, there are more than 4 million MySurvey members in 40 markets across the Americas, Europe and Asia-Pacific.

References

  1. ^ "WPP Annual Report 2013 - Reports from our company leaders - Kantar". WPP. Retrieved 2014-08-14.
  2. ^ "WPP Annual Report 2013 - Our companies & associates". WPP. Retrieved 2014-08-14.
  3. ^ "WPP - Our companies - Kantar". WPP. Retrieved 2014-08-14.
  4. ^ "WPP Annual Report 2013 - Full financial statements" (PDF). WPP. Retrieved 2014-08-14.
  5. ^ "Kantar acquires majority stake in Guardian Digital Agency". Research Live, 2 Jul 2014. Retrieved 2014-08-15.
  6. ^ "Two leading research consultancies merge to form The Futures Company". WPP. Retrieved 2014-08-19.
  7. ^ "Kantar is launching Kantar Media". WPP. Retrieved 2014-08-15.
  8. ^ "WPP's Kantar buys Precise Media Group in £70m deal". The Telegraph, 10 Jun 2014. Retrieved 2015-03-23.
  9. ^ "TNS and Research International combine strengths in custom research". WPP. Retrieved 2014-08-15.
  10. ^ "BBB Business Review - Lightspeed Research". BBB. Retrieved 2014-01-15.
  11. ^ "Secret shopping sites looking to put 'real money' in your pocket". ABC News, 6 Feb 2014. Retrieved 2014-02-06.
  12. ^ "Handing off to multimedia". USA Today, 4 Feb 2011. Retrieved 2014-01-15.
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