MoneyFarm
 | |
| Company type | Private |
|---|---|
| Industry | Investment services |
| Founded | 2011 |
| Founder | Giovanni Daprà, Paolo Galvani |
| Headquarters | |
Area served | UK, Italy |
Key people |
|
| Products | Financial services, asset management, portfolio management |
Number of employees | 45 |
| Website | www |
MoneyFarm (MFM Investment ltd) is an online investment advisor and one of the largest digital wealth management companies in Europe, regulated by the FCA[1] (UK) and Banca d'Italia (ITA).
History
MoneyFarm was founded in March 2011 by Paolo Galvani, Chairman, and Giovanni Daprà, CEO, MoneyFarm leverages a digital wealth management platform to provide independent investment advisory services to small savers through its website.
Overview
MoneyFarm's technology allows it to create a unique profile based on a customer’s investment target and risk propensity. A team of MoneyFarm personnel monitors the investment state and provide recommendations, if needed, to re-balance portfolios according to market trends.
MoneyFarm operates from offices in London, Milan and Cagliari. As the first European robo-advisor, it departed from the "online-only" approach and opened a physical shop in Milan in May 2016.[2]
In September 2015, MoneyFarm raised €16m in venture capital funding.[3][4]
References
- ^ Name (1990-01-01). "Financial Conduct Authority". Register.fca.org.uk. Retrieved 2016-06-12.
{{cite web}}: CS1 maint: extra punctuation (link) - ^ "Robots on the high street: MoneyFarm opens pop-up shop". Finextra.com. Retrieved 2016-06-12.
- ^ "MoneyFarm – CrunchBase". Retrieved 12 June 2016.
- ^ By FinSMEs. "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 2016-06-12.
Further reading
- Walker, Peter (March 8, 2016). "MoneyFarm acts over misleading advice status on website". Financial Times. Retrieved June 19, 2016.
{{cite web}}: Invalid|ref=harv(help) - Shead, Sam (February 28, 2016). "A former Morgan Stanley VP wants investors to trust his 'robo-advisor' app with their savings". Business Insider. Retrieved June 19, 2016.
- "Sedici milioni di euro, investimento record per MoneyFarm". Corriere della Sera (in Italian). November 9, 2015. Retrieved June 19, 2016.