Rabbids

This article is about the multimedia franchise. For the video game, see Rayman Raving Rabbids.

Raving Rabbids
The logo for the franchise.
Genre(s)	Party
Developer(s)	Ubisoft Montpellier Ubisoft Bulgaria Ubisoft Paris Ubisoft Milan Ubisoft Sofia Ubisoft Casablanca Headstrong Games Ubisoft Barcelona
Publisher(s)	Ubisoft
First release	Rayman Raving Rabbids November 14, 2006
Latest release	Rabbids Invasion: The Interactive TV Show November 18, 2014

Raving Rabbids, known in France as Les Lapins Crétins (The Cretinous Rabbits) and in Italy as Rabbids, is a video game franchise spin off from the Rayman series, which consists mainly of party games, though also includes some platform games and a fighting game. The series focuses on large, crazy rabbits known as Rabbids, who like to cause havoc and mischief and yell "BWAAAH!" whenever they experience adrenaline rushes.

Though they were initially shown as part of the Rayman series of games, the popularity of the characters, aided by various viral videos and media appearances, led Raving Rabbids to become its own separate franchise, dropping the Rayman name as of 2009's Rabbids Go Home. The Rabbids have made several appearances in non-Rayman games as well, such as Red Steel, Teenage Mutant Ninja Turtles: Smash-Up, Tom Clancy's Splinter Cell: Conviction, Assassin's Creed IV: Black Flag, and Watch Dogs. The song "Here Comes the Hotstepper" in Just Dance 2 includes a Rabbid who attempts to dance with the choreographer. There has also been a Raving Rabbids themed version of the card game Jungle Speed, which was released in France, a TV show and a feature film, that is under development.

As of April 2014, the series had sold over 14 million units worldwide.

Concept and creation

The earliest Rayman 4 trailers depicted menacing and zombie-like rabbits, simply appearing from underground with a blank stare in various shapes and forms, smaller eyes and furry. At this point, trailers showed the game as an adventure game with fight stages, where Rayman would need to punch and kick himself kung fu style through a horde of zombie-bunnies. As the game concept evolved, from one of a central objective to minigames, and viral videos were created, the rabbits slowly evolved into the Rabbid figures, which were much more conscious and amusing, changing from merely being enemies to fight through into more memorable characters with various traits and quirks. Rayman creator Michel Ancel described the bunnies as "vicious, but at the same time [...] totally stupid". In a recent video review, project lead Loïc Gounon confirmed the possibility of splitting the Rayman and Rabbid series apart, mentioning that the Rabbids seem to appeal more to younger gamers, due to its slapstick humor and minigames deviating from the Rayman series' more fantasy-oriented gameplay.

Characters

Rabbids – Rabbids are large, crazy rabbits who like to cause havoc and mischief and yell "BWAAAH!" whenever they experience adrenaline rushes. They were originally the antagonists; however, due to increase in popularity, they became the protagonists in Rabbids Go Home.

Rayman – the main protagonist of the first three games. He always foils the Rabbids' evil plans. When the Rabbids became the protagonists of the franchise, Rayman was dropped, but continues to appear in his own.

Professor Barranco III – the overall true main antagonist of the series, he is the supreme leader of the Rabbids who remained evil and the one who planned out all of their invasions on Rayman's world, Earth and others. He is seen in the games Rayman Raving Rabbids 2, Rabbids: Travel in Time and Rabbids: Alive and Kicking as the main antagonist (despite having a minor role in RRR 2 and RTiT). He is one of the rare smart Rabbids to exist, but can be easily fooled as well. In RAaK he has a Rabbid scientist as his second in command, who would later go on to become a major character in the TV series.

Serguei – Serguei is the main villain of Rayman Raving Rabbids. He is a large, black rabbid who abducted Rayman and the Globox kids and forced them to take part in the Rabbids Olympics filled with deadly challenges. In the end, Rayman manages to escape and free most of the Globox kids. It is unknown what happens to Serguei at that point, though his absence in further games suggest that he was relieved of his duties due to failure in keeping Rayman.

The Semi-Leaders – the Semi-leaders are fat, lazy and angry Rabbids who serve as the secondary antagonists of Rayman Raving Rabbids 2. They constantly force the Rabbids to bring them food and don't to pretty much anything than sitting or lying around and keeping things in check. They each have different themes in clothing.

Verminators – the main antagonists of Rabbids Go Home. They mistake the Rabbids as a large threat and go on a wild hunt to kill them. Throughout the game, there are many kinds of Verminators who keep trying to kill the rabbids, but fail miserably. At the end, they use bombs to launch them straight into space to the moon (which was the Rabbids' goal to begin with) and celebrate, but this is short-lived as all the stuff the Rabbids took for their tower to the moon start falling from the sky right on them.

Games

Year	Title	Developer(s)	Platform(s)
			Sony	Microsoft	Nintendo	Other
2006	Rayman Raving Rabbids (handheld version)	Ubisoft Montpellier, Ubisoft Bulgaria	PS2	Windows, Xbox 360	Wii, GBA, DS
2007	Rayman Raving Rabbids 2	Ubisoft Paris		Windows	Wii, DS
2008	Rayman Raving Rabbids: TV Party				Wii, DS
2009	Rabbids Go Home	Ubisoft Montpellier, Ubisoft Sofia		Windows	Wii, DS
2010	Raving Rabbids: Travel in Time	Ubisoft Paris, Ubisoft Casablanca			Wii, 3DS
2010	Rabbids Go Phone	Ubisoft				iOS
2011	Rabbids: Alive & Kicking	Ubisoft Paris, Ubisoft Milan		Xbox 360
2011	Raving Rabbids: Party Collection (Feat Rayman)	(Compilation of Rabbids, Rabbids 2 and TV Party)			Wii
2012	Rabbids Land	Ubisoft Paris			Wii U
2012	Rabbids Rumble	Headstrong Games			3DS
2013	Rabbids Big Bang	Ubisoft Milan, Ubisoft Paris				iOS, Android, Windows Phone
2014	Rabbids Invasion: The Interactive TV Show	Ubisoft	PS4	Xbox 360, Xbox One
2016	Rabbids Heroes	Ubisoft				iOS, Android

In other media

TV series

Main article: Rabbids Invasion

In October 2010, Ubisoft and Aardman announced a partnership to produce a TV series pilot and several shorts based on the franchise. One year later, it was announced that 78 7-minute CG animated episodes would be made solely by Ubisoft Motion Pictures, and broadcast as 26 half-hour episodes by Nickelodeon on August 3, 2013. In early 2012, Ubisoft Motion Pictures called on the French animation studio TeamTO to create most of the CGI parts of the series. On E3 2013, it was announced that it would be an interactive Xbox One show entitled Rabbids Invasion. The show premiered on Nickelodeon on August 3, 2013.

Film

A stop motion/live action movie based on the franchise is currently in the works. It is being developed by both Sony Pictures Entertainment, Ubisoft Motion Pictures, and Stoopid Monkey.

Comic book series

A comic book series based on the franchise exists, but is only sold in France, Belgium and Switzerland. All comic strips are drawn by the French cartoonist Romaine Pujol and written by Thithaume. There are seven volumes thus far.

Merchandising

Aside from video games and the comic book series mentioned above, the Rabbids also have other merchandising such as T-shirts, figurines, plush toys, school equipment, fan club magazines, and for a limited time, a Happy Meal toy.

Reception

The Rabbids from the Raving Rabbids series became massively popular both through the teaser trailers and the game itself. IGN has stated that the Rabbids have "more personality and charisma than 10 of the most popular video game mascots combined", and that the bunnies have literally "upstaged Rayman himself". GameSpot has noted, "The Rabbids themselves are almost exclusively responsible for [selling the game's humor], as they are, without a doubt, hysterical. They're adorably designed, with their dumb stares, high-pitched shrieks, and a penchant for taking comedic bumps."

The success of the Rabbid characters led the developers to create more games in the franchise, and eventually even remove Rayman from them entirely. This was first hinted at in the launch trailer of the first game, where Rayman, despite being the title character, only appears for a fraction of a second, only to be squashed flat by a couch taken over by Rabbids. In Rayman Raving Rabbids 2, Rayman disguises himself as a Rabbid, causing the game to put more emphasis on them than on Rayman himself. Rayman Raving Rabbids: TV Party was considered further evidence, as Rayman, who is no longer playable, only appears in the game's cutscenes. This was then proven to be true with the announcement of Rabbids Go Home, which does not feature Rayman at all.

The Rabbids have been accused by the Rayman fanbase of causing the series' perceived decline in quality. Before Rabbids Go Home's release, when asked about why Rayman was omitted, director Jacques Exertier confirmed that Rayman would return for more action-adventure video games. A Rayman-only game was released on March 1, 2011, but was merely a Nintendo 3DS re-release of Rayman 2: The Great Escape, titled Rayman 3D. However, Rayman Origins, a new Rayman game, was released in 2011 followed by a sequel, Rayman Legends released in September 2013.

The music style for the franchise was created by composer Mark Griskey. Mark worked with Audio Director Yoan Fanise to define the comedic style of the early games and the style was continued with the further versions of the franchise.

External links

• Official website