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PETA redirects here. For other uses, see Peta.
People for the Ethical Treatment of Animals logo

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world.[1] Founded in 1980 and based in Norfolk, Virginia, it is a nonprofit, tax-exempt 501(c)(3) corporation, with 187 employees as of April 2006,[2] and funded almost exclusively by the contributions of its stated one million members.[1] Outside the United States, there are affiliated offices in Canada, France, UK, Germany, India, Italy, the Netherlands, Spain, South Africa, and Taiwan.[3] There is also the peta2 Street Team for high-school and college-age activists.[4] Ingrid Newkirk is PETA's international president.

PETA's slogan is "animals are not ours to eat, wear, experiment on, or use for entertainment."[1] In support of that position, it focuses on four core issues: factory farming,[5] fur farming, animal testing, and animals in entertainment. It also campaigns against fishing, the killing of animals regarded as pests, abuse of backyard dogs, and cock fighting. The organization aims to inform the public of its position through advertisements, undercover investigations, animal rescue, and government lobbying. It also takes in animals, including strays and those given to PETA by their owners, finding homes for some and euthanizing the rest.[6]

The organization has been criticized for some of its campaigns, for the actions of some of its employees regarding their treatment of animals,[7] and for its support of activists associated with the Animal Liberation Front. [8][9]

Profile

PETA is an animal rights organization, meaning that in addition to focusing on animal welfare and protection issues, it rejects the idea of animals as property, and opposes all forms of speciesism, animal testing, meat eating, factory farming, and hunting, as well as the use of animals in entertainment[10] or as clothing, furniture, or decoration. PETA's president, Ingrid Newkirk, said in 1983: "Animal liberationists do not separate out the human animal, so there is no rational basis for saying that a human being has special rights. A rat is a pig is a dog is a boy. They're all mammals."[11]

The organization's website states: "PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. Like you, they are capable of suffering and have an interest in leading their own lives; therefore, they are not ours to use — for food, clothing, entertainment, experimentation, or any other reason."[12]

In PETA's 2004 annual review, Newkirk stated: "Everyone eats, so we have done our best not only to reform the worst abuses in factory farming and slaughterhouses, but to promote a compassionate vegan diet, providing all the resources, from recipes to health tips, that a person could ever need. We have also revolutionized the way some companies do business, getting them to stop selling fur, boycott Australian merino wool, and abandon painful animal-poisoning tests in favor of sophisticated non-animal methods. We have shown how to prevent flooding without destroying beavers' homes and how to prevent birds from entering "big box" stores without using cruel glue traps. In the past year alone, former circus and zoo elephants were sent to sanctuaries, hog-dog rodeos were banned, and cruel companies were fined. We also educated millions of kids about animal rights through our teacher network and education programs."[13]

History

File:AlexPacheco(PETA).jpg
PETA co-founder Alex Pacheco's undercover investigation at the Institute for Behavioral Research in 1981 first brought PETA to public attention. See Silver Spring monkeys.

Founded in 1980, PETA first came to public attention in 1981 during what became known as the Silver Spring monkeys case.[14] Alex Pacheco, PETA co-founder with Newkirk, conducted an undercover investigation inside a primate research laboratory at the Institute of Behavioral Research in Silver Spring, Maryland. The lead researcher, Dr. Edward Taub, was studying regeneration of severed nerves by cutting nerves in the limbs of 17 monkeys, then applying electric shocks, physical restraint of intact limbs, and withholding food to see what, if anything, would force them to use the damaged limbs.[15] Pacheco visited the institute at night and took photographs that showed the monkeys were living in "filthy conditions," according to the Institute for Animal Research's ILAR Journal.[16] He turned his evidence over to the police, who raided the lab and arrested Taub. Taub was later convicted of six counts of animal cruelty, the first conviction in the U.S. of a research scientist, although it was later overturned on appeal.

The case, which lasted ten years, led to the creation of the Animal Welfare Act of 1985,[17] and became the first animal-testing case to be argued before the United States Supreme Court,[14] which unanimously rejected PETA's application for custody of some of the monkeys. They remained instead with the National Institutes of Health, which had funded Taub's research, until they died or were euthanized.[16] The case defined PETA as an activist group that was able and willing to use undercover methods, the courts, and the media to achieve its aims.

Philosophy and activism

See also List of notable supporters of PETA

The organization is known for its undercover investigations and aggressive media campaigns. Newkirk has said of PETA's campaign strategy: "How do we pick our battles? By trying to touch the public imagination, the public heart, and by choosing targets that will result in great change for large numbers of animals and set an example for others to follow when we win our battles with them."[13]

It is also known for its celebrity supporters, who include Sir Paul McCartney, Pamela Anderson, Dolly Parton, Morrissey, Montel Williams, P!nk, Jamie Lee Curtis, and Sarah Jessica Parker. McCartney has said: "When I first heard of PETA, the idea that it would be called People for the Ethical Treatment of Animals appealed to me because it was elegant and gentle about the idea that we simply just need to treat them ethically. I think the idea has grown from that platform, and now it’s a huge voice for animal awareness."[18] McCartney's late wife, Linda, and their daughter, fashion designer Stella McCartney, also became committed supporters, as did McCartney's estranged second wife, Heather Mills McCartney. Stella McCartney, who turned down a chance to become lead designer for the Gucci Group in 2000 because of the fashion house's work with leather and fur,[19] recorded a video for PETA in 1998[20] (video) showing footage from its four-month undercover investigation into fur farming.

Many of PETA's campaigns have focused on large corporations, such as KFC, McDonald's, Wendy's, Burger King, PETCO, Procter & Gamble, Covance, and Huntingdon Life Sciences (HLS). PETA now focuses on KFC, and has launched the website http://kentuckyfriedcruelty.com. In 1997, PETA initiated what has become an international, and frequently violent, campaign against HLS, when video footage shot covertly inside the company by PETA investigator Michele Rokke[8] was aired on British television, showing staff beating the beagles in their care[21] (video). When HLS threatened legal action, PETA was forced to retreat from the campaign, fearing crippling costs, and Stop Huntingdon Animal Cruelty, a loose affiliation of activists with links to other groups, took its place.[8]

File:IngridNewkirk.jpg
PETA's president and co-founder Ingrid Newkirk.

Ingrid Newkirk is firm in her support of direct action, which has led to criticism of PETA's backing of Animal Liberation Front activists, some of whom have received financial support from PETA when faced with legal action. The Observer has noted what it calls a "network of relationships between seemly unconnected animal rights groups on both sides of the Atlantic,"[8] writing that, with assets of $6.5 million, and with the PETA Foundation holding further assets of $15 million, PETA funds individual activists and activist groups, some with "links to extremists,"[8] such as activists operating under the names Animal Liberation Front and Earth Liberation Front, which has been deemed a terrorist group by the United States under the Federal Criminal Code.[dubious – discuss][22][23][24][25]

Rod Coronado, a former ALF activist, is alleged to have received $70,000 from the group to fund his legal defense when he was convicted of having set fire to a Michigan State University research lab in 1992.[8] PETA is also alleged to have donated $1.3 million to the Physicians Committee for Responsible Medicine (PCRM),[8] an organization that promotes the use of alternatives to animal testing, but which has been criticized for its links with the ALF, and in particular with Dr. Jerry Vlasak, a trauma surgeon who runs the North American Animal Liberation Press Office.[26] Vlasak caused controversy in 2004 when he told The Observer: "I don't think you'd have to kill too many [researchers]. I think for five lives, 10 lives, 15 human lives, we could save a million, 2 million, 10 million non-human lives."[26] PETA also gave $5,000 to the Josh Harper Support Committee, before Harper was convicted of "animal enterprise terrorism" in the U.S. in connection with the Stop Huntingdon Animal Cruelty (SHAC) campaign[27] and, according to the New York Post, gave $1,500 to the Earth Liberation Front in 2001.[28] Newkirk said of the ELF donation that it was a mistake, and that the money was supposed to be used for "public education about destruction of habitat."[28]

In general, Newkirk makes no apology for PETA's support of activists who may break the law, writing that "no movement for social change has ever succeeded without 'the militarism component'. Not until black demonstrators resorted to violence did the national government work seriously for civil rights legislation. In the 1930s labor struggles had to turn violent before any significant gains were made. In 1850 white abolitionists, having given up on peaceful means, began to encourage and engage in actions that disrupted plantation operations and liberated slaves. Was that all wrong?"[9] Of the Animal Liberation Front, she writes: "Thinkers may prepare revolutions, but bandits must carry them out."[9]

PETA members have themselves crossed the line between campaigning and direct action, particularly in their long-standing efforts to halt the fur industry,[29] which has involved disrupting fashion shows and throwing paint at fur coats.[30] In 1996, PETA activists famously threw a dead raccoon onto the table of Anna Wintour, the editor-in-chief of Vogue, who promotes the use of fur in fashion, while she was dining at the Four Seasons in New York, and left bloody paw prints and the words "Fur Hag" on the steps of her home. PETA supporters have also pied Wintour more than once,[31] and a member delivered a package of maggot-infested innards to her office in April 2000, explaining in a press release that "Anna stole this animal’s skin and his life, she might as well have his guts."[32]

Campaigning

File:TurlingtonPETA.jpg
Christy Turlington during PETA's "I'd rather go naked than wear fur" campaign

PETA is best known for its highly visible, controversial campaigns. (See below.) The Lettuce Ladies, young women dressed in bikinis which appear to be made of lettuce, gather in city centers to hand out leaflets about veganism. Every year the "Running of the Nudes" campaign sees PETA activists run naked through Pamplona, Spain in a parody of the annual Running of the Bulls tradition[33] (video). Supermodels such as Christy Turlington and Naomi Campbell have posed naked on billboards with the slogan "I'd Rather Go Naked than Wear Fur" emblazoned across their chests.[34] Cities are regularly asked to change their names in exchange for supplies of veggie burgers: the New York suburbs of Hamburg and Fishkill have both been approached, as have Hamburg and Frankfurt in Germany.

Holocaust on your Plate

Main article: Animal rights and the Holocaust

Other campaigns are hard-hitting and controversial. The 2003 Holocaust on your Plate exhibition, funded by an anonymous philanthropist,[35] consisted of eight 60-square-foot panels, each juxtaposing images of the Holocaust with images of factory farming. Photographs of concentration camp inmates in wooden bunks were shown next to photographs of caged chickens, and piled bodies of Holocaust victims next to a pile of pig carcasses. Captions alleged that "like the Jews murdered in concentration camps, animals are terrorized when they are housed in huge filthy warehouses and rounded up for shipment to slaughter. The leather sofa and handbag are the moral equivalent of the lampshades made from the skins of people killed in the death camps."[36]

File:Holocaust plate.png
Under the headline "Baby Butchers," PETA shows an image of children behind bars in a concentration camp next to a pen filled with pigs

The creator of the campaign, Matt Prescott, who is Jewish and lost several relatives in the Holocaust, told The Guardian: "The very same mindset that made the Holocaust possible — that we can do anything we want to those we decide are 'different or inferior' — is what allows us to commit atrocities against animals every single day. ... The fact is, all animals feel pain, fear and loneliness. We're asking people to recognise that what Jews and others went through in the Holocaust is what animals go through every day in factory farms."[35] The project's website cited Jewish Nobel laureate Isaac Bashevis Singer, who wrote of animals: "In relation to them, all people are Nazis; for the animals it is an eternal Treblinka."[37][38] The Jewish Anti-Defamation League denounced the campaign.[39] The chairman of the ADL, Abraham Foxman said the exhibition, was "outrageous, offensive and takes chutzpah to new heights ... The effort by Peta to compare the deliberate systematic murder of millions of Jews to the issue of animal rights is abhorrent."[35] PETA has since apologized for this campaign. In a statement to the ADL, Ingrid Newkirk said she realized that the campaign had caused pain: "This was never our intention, and we are deeply sorry."[40]

PETA has used Holocaust imagery before. A television public service announcement entitled "They Came for Us at Night," which aired on U.S. cable networks and in Warsaw, Poland, in July 2003, "showed the outside world through the slats of a boxcar and is narrated by a man (with an accent) who describes the plight of being transported with no food and water," according to the Anti-Defamation League, and drew an analogy between the plight of animals being transported to their deaths in cattle cars with Jews in the same situation during the Holocaust.[40] Newkirk has been quoted as saying "Six million Jews died in concentration camps, but six billion broiler chickens will die this year in slaughterhouses."[41]

The organization was criticized again in 2003 when Newkirk sent a letter[42] to then-PLO leader Yasser Arafat in response to a Jerusalem bombing attack, in which a donkey was loaded with explosives and blown up.[43] After being "bombarded with calls," according to a PETA spokesperson, Newkirk asked Arafat to appeal to those involved in the attacks to keep animals out of the conflict. When criticized for involving herself on behalf of the non-human victims only, Newkirk told the Washington Post: "It's not my business to inject myself into human wars."[44]

On controversial and offensive campaigns, Ingrid Newkirk explains:

The fact is we are the biggest group because we succeed in getting attention. ... The fact is we may be doing all sorts of things on a campaign but the one thing that gets attention is the outrageous thing. It simply goes to prove to us each time, that that is the thing that’s going to work; and so we won’t shirk from doing that facet — in addition to all the other things we do that you never hear about because no one cares.

— Ingrid Newkirk, Satya, January, 2001

Many of the campaigns bear fruit for PETA. Burger King,[45] McDonalds,[46] Wendy's,[47] Petco,[48] and in 2006, after talks with PETA, Polo Ralph Lauren announced that it would no longer use fur in any of its lines.[49]

Undercover investigations

One of PETA's primary aims is to document the treatment of animals in research laboratories and other facilities where animals are used. To achieve this, it sends its employees into laboratories, circuses, and onto farms, sometimes requiring them to spend many months undercover, filming and otherwise documenting their experiences.

PETA does not itself engage in raids on facilities to free animals, but it receives and publicizes tapes recorded by the Animal Liberation Front during the latter's raids, arranging to meet with ALF activists to receive video footage and documentation, or having them forward it via a third party.[14] This practise has led to criticism, as the raids are sometimes violent and may involve the destruction of property, and there has been one allegation that PETA may have had advance knowledge of an attack. In 1995, during the trial of ALF activist Rod Coronado for an arson attack on Michigan State University, U.S. Attorney Michael Dettmer alleged in a sentencing memorandum that Ingrid Newkirk had arranged, "days before the MSU arson occurred," to have Coronado send her documents from the lab and a videotape of the raid.[50]

File:600-restraint-tube4.jpg
A monkey in a restraint tube filmed by PETA in Covance laboratory in Vienna, Virginia, 2004-5 [2]

Many of PETA's investigations have led to legal action against the target companies. PETA conducted an undercover investigation of Covance, a drug development services company, from April 2003 until March 2004, obtaining video footage that a British judge called "highly disturbing."[51] The evidence, which PETA submitted to the U.S. Department of Agriculture (USDA), appeared to show monkeys being hit, tormented, and humiliated[52] (videos). According to PETA's website, Covance was subsequently fined for violations of the U.S. Animal Welfare Act based on PETA's documentation.[51]

Researchers working for PETA went undercover into Huntingdon Life Sciences, a contract animal-testing facility, in 1997, where they filmed staff beating dogs in the UK[21] (video) and what appears to be abuse of monkeys in the company's Princeton, New Jersey, facility[53] (video). The employees were sacked and HLS's licence in the UK was suspended. After the video footage aired on British television in 1999, a group of activists set up Stop Huntingdon Animal Cruelty with a view to closing HLS down, a campaign that is still ongoing.

In 1990, a Las Vegas entertainer lost his entertainment licence, as well as a later lawsuit against PETA, after the group filmed him beating orangutans. A North Carolina grand jury handed down indictments against pig-farm workers, the first indictments for animal cruelty within that industry, after they were filmed skinning a sow who was allegedly still conscious.[54] In 1985, the U.S. government suspended funding to the City of Hope biomedical research center in California over its alleged treatment of dogs, and East Carolina University agreed to stop using animals for classroom experiments after a PETA investigation.

PETA's film Unnecessary Fuss shows researchers' footage from a study that involved inflicting brain damage on baboons.

In 1984, a 26-minute PETA film[55] (video), based on 60 hours of researchers' footage obtained by the Animal Liberation Front during a raid on the University of Pennsylvania's Head Injury Clinic, led to the suspension of funds from the university, the closure of the lab, the firing of the university's chief veterinarian, and a period of probation for the university. The footage was made by the researchers as part of a study that involved inflicting brain damage on 150 baboons using a hydraulic device intended to simulate whiplash. An independent investigation by the Office for Protection from Research Risks (OPRR) confirmed that there had been "extraordinarly serious violations" by the lab of the Guide for the Care and Use of Laboratory Animals.[56]

PETA was criticized by the OPRR for having edited the film in a misleading way. Twenty-five errors were identified in Newkirk's voiceover, including a scene where she described an accidental liquid spill over a conscious baboon as an acid spill, with no evidence to suggest it was anything but water. The film also gave the impression that a scene involving the hydraulic equipment smashing against a baboon's head represented several baboons being damaged, whereas subsequent examination of the 60 hours of original footage showed that the same scene had been constantly repeated.[16]

PETA was also criticized in 1999 regarding undercover film it took inside the Carolina Biological Supply Company, which appeared to show wriggling cats being embalmed alive. Two veterinarians from the U.S. Department of Agriculture (USDA) agreed that the cats appeared to have been alive at the time, and the video was introduced as evidence before a departmental hearing. An anatomist called by Carolina Biological's lawyer subsequently demonstrated that the wriggling may have been the effect of formalin on freshly dead muscle tissue, which causes muscle fibers to contract and move, and the case against the company was dismissed.[57]

Community Animal Project

PETA has several programs helping cats and dogs in poorer areas of southeastern Virginia and northern North Carolina. It has spayed or neutered over 25,000 cats and dogs for reduced price or for free in the last few years. The organization comes to the aide of neglected dogs and cats who are severely ill and injured, and pursues cruelty cases. They offer free humane euthanasia services to counties that kill unwanted animals via gassing or shooting. PETA also offers free euthanasia to people whose companion animals are severely ill/dying but who cannot afford euthanasia at a veterinarian. PETA paid for and built a cat shelter in a North Carolina county. Each year the organization builds and sets up hundreds of sturdy dog houses, with straw bedding, for dogs that are chained outside all winter. PETA also creates and airs numerous public service announcements and billboards urging people to help control the pet overpopulation through spaying/neutering, and adopting animals from shelters instead of purchasing cats and dogs from pet stores or breeders.

Policy on euthanasia

PETA does not operate a no-kill policy and euthanizes the majority of animals that come into its care. It recommends euthanasia for sick and dying animals, for certain breeds of animals (e.g. pit bull terriers)[58] and in certain situations for unwanted animals in shelters: for example, for those living for long periods in cramped cages.[6] Ingrid Newkirk has said: "Our service is to provide a peaceful and painless death to animals who no one wants."[59] PETA recommends the use of an intravenous injection of sodium pentobarbital provided it is administered by a trained professional.[6]

Before founding PETA, Newkirk was chief of animal-disease control and director of the animal shelter in the District of Columbia.[58] During her time working in animal shelters, she has said that: "I would go to work early, before anyone got there, and I would just kill the animals myself. Because I couldn't stand to let them go through ... [other workers abusing the animals]. I must have killed a thousand of them, sometimes dozens every day."[60] The organization says that it takes in feral cat colonies with diseases such as feline AIDS and leukemia, stray dogs, litters of parvo-infected puppies, and backyard dogs, and as such it would be unrealistic and unkind to operate a no-kill policy.[61] Newkirk has said: "It is a totally rotten business, but sometimes the only kind option for some animals is to put them to sleep forever."[62]

In 1999, PETA took in 2,103 companion animals, of which 798 were either found new homes, were reclaimed by their owners or transferred to other facilities, while those remaining were euthanized.[63]Template:Pdf During the years 2004 and 2005, PETA took in 20258 animals, of which 15438 were reclaimed by their owner. 4224 were euthanized, while 507 were adopted. [64][65] The San Francisco Chronicle reported in 1991 that after rescuing 18 rabbits and 14 roosters from a research facility, PETA euthanized them because they didn't have the money to care for them.[66] This was questioned by critics in view of PETA's budget for that year which was over six million dollars.[67]

File:PETA dumpster incident dead animal retrieval.jpg
A dead dog being retrieved from a garbage bag, after being euthanized by PETA employees and left in a dumpster in June 2005.
File:PETA dumpster incident cat with kittens.jpg
A cat and her two kittens left in the dumpster by PETA employees.

PETA was criticized in 2005 when police discovered at least 80 animals had been left in dumpsters over the course of a month by two PETA employees. The employees approached the dumpster in a van registered to PETA and left behind 18 dead animals. Thirteen more were found inside the van. The animals had been euthanized by PETA after taking them from shelters in Northampton and Bertie counties.[68] Officials from both counties said they were under the impression that the animals would be euthanized only if a home could not be found for them, and after being fully evaluated by a veterinarian. Both counties suspended their agreements with PETA after the incident.[69] Among the bodies in the dumpster were a cat and two of her kittens, given to the pair by veterinarian Patrick Proctor of Ahoskie Animal Hospital. According to Proctor, the two kittens were very adoptable.[70][71][72] PETA condemned the dumping as against their policy, and suspended one of the employee involved for 90 days. Police charged the the two employees with 31 felony counts of animal cruelty and eight misdemeanor counts of illegal disposal of dead animals.[73] In October, these charges were dropped, and replaced with 42 combined counts of animal cruelty, and 3 counts of "obtaining property under false pretense".[74][75] A trial date was set for August 16, 2006.[76]

Conflicts with other activists

PETA has been the target of criticism by other animal rights advocates. Virginian activist John Newton (formerly of Meower Power) describes the group as "cult-like" adding "If you're not radical enough, they drive you out." Merritt Clifton, founder and editor of Animal People has said "Ingrid Newkirk runs PETA like a guru cult. Sooner or later, everyone who questions her or upstages her in any way, no matter how unintentionally, ends up getting shafted in the most humiliating manner Newkirk can think of." Sue Perna, an animal rights activist and former PETA employee calls Newkirk "an abuser of the human animal" adding "Many of us believe that the further we distance ourselves from PETA, the better off the animal rights movement will be."[77]

John "J.P." Goodwin, founder of the Coalition to Abolish the Fur Trade, argues that some of PETA's campaigns are detrimental to the credibility of the animal rights movement: "some people have positioned the movement as flaky, based on silly claims and goofy stunts. It's time to say no to pie throwing, manure dumping, and naked models, and get back to talking about animals."[77]

PETA's "I'd rather go naked than wear fur" campaign has generated criticism from feminists for objectifying the female body. In response to an ad campaign in which Patti Davis posed naked with Hugh Hefner's dog, Batya Bauman, director of Feminists for Animal Rights, asserts that "PETA has now escalated the tactic into pornography and got themselves into bed with Hugh Hefner and Playboy magazine". She added that PETA "severely overstepped the boundaries of respect toward women"[78] Carol J. Adams, a prominent feminist and animal rights advocate, objected to PETA's campaign saying "I don't liberate animals over the bodies of women" and "I think the further insult was the celebration of PETA's alliance with Playboy by having a jointly sponsored event last summer, at which Patti Davis was featured. I'm glad she gave some of her money to PETA. But like Catharine MacKinnon, I'm not sure reparations money is the way we go about changing the status of women. I abhor the alliance of any animal advocacy with pornography."[79]

In 2005, a coalition of advocates for AIDS patients (Patient Advocates Against PETA, [4]) launched a campaign assailing PETA for its opposition to using animals to test possible AIDS drugs and calling on PETA's celebrity supporters to account for their high-profile role in what they described as "hindering the search for a cure to AIDS." PETA vice-president Dan Mathews responded that: "AIDS is an easy disease to avoid, but our government squanders millions on duplicative animal tests, rather than issue frank warnings, especially to young people." Dr. Genevieve Clavreul, the coalition's organizer, expressed concern that in order to find an AIDS vaccine "We are going to have to go to an animal model to do it and I don’t want to have to be fighting every five minutes against PETA."[80] In May 2006, the Center for Consumer Freedom ran a series of ads in the Metro system of Washington, D.C., criticizing PETA for its opposition to medical animal research. The ads quote PETA president and co-founder Ingrid Newkirk as saying, "Even if animal research resulted in a cure for AIDS, we'd be against it.", and then suggesting that given the choice between saving the lives of sick people and lab rats, PETA would choose the rats. PETA rejected this implication, quoting Ingrid Newkirk as saying, "Even if animal experiments did result in a cure for AIDS, of which there is no chance, I'd be against it on moral grounds." PETA argues that real progress in understanding AIDS will come from "modern, sophisticated non-animal tests, not crude animal experiments."[81]

PETA also ran into controversy one day after the September 10, 2006 funeral of legendary Australian environmentalist Crocodile Hunter Steve Irwin, Dan Mathews, Director of Media Relations for PETA, accused Irwin of “antagonizing frightened wild animals” and called him “a cheap reality TV star.” [82]

Finance

PETA received donations from the public of over $25 million for the year ending July 31, 2005, according to the group's audited financial statement. Nearly 85 percent of its operating budget was spent directly on its programs; 10.83 percent on fundraising efforts; and 4.18 percent on management and general operations. Regarding its employees, 53 percent earned between $14,560 and $27,999; 32 percent between $28,000 and $38,499; and 15 percent over $38,500. Ingrid Newkirk earned $32,000 from her PETA position during that year.[83]

Other campaigns

Anti-fur campaigns

PETA Lettuce Ladies in Columbus, Ohio
File:BroccoliBoy.jpg
Rav from Sacramento, California, a PETA Broccoli Boy

Two long-running campaigns are "Here's the rest of your fur coat,"[5] and "I'd Rather Go Naked Than Wear Fur," in which supermodels appeared nude to express their opposition to wearing fur.[34] In May 2006, they held a naked protest near St Paul's Cathedral in London to highlight the use of real bear fur in the Bearskins used by the Foot Guards.[6]

PETA severed its relationship with some of the models when they continued to wear fur. In 1997, Naomi Campbell wore a fur coat during a Milan fashion show after appearing in a 'Rather Go Naked Than Wear Fur' advertisement.[84] Other models PETA has ended its relationship with are Kate Moss and Cindy Crawford.[85]

Lettuce Ladies

The 'Lettuce Ladies' are women, some of them Playboy models, who appear publicly in bikinis made to look like lettuce leaves, and distribute information about the vegan diet.[7] There is a lesser-known male counterpart to the Lettuce Ladies, called the Broccoli Boys.[8]

Kentucky Fried Chicken (KFC)

See also: Kentucky Fried Cruelty.com

PETA has a major campaign targeting Kentucky Fried Chicken that has included more than 10,000 demonstrations worldwide and claimed support from the Dalai Lama (although the Dalai Lama later declared he was misrepresented by PETA[9]), Al Sharpton, Paul McCartney, and Dick Gregory, among others. PETA has requested that KFC require that its suppliers adopt the welfare recommendations of KFC's own animal welfare committee, including stopping the breaking of birds' limbs and drowning conscious birds in tanks of scalding water.[10] PETA shot video footage at a slaughterhouse in Moorefield, West Virginia, and posted the footage on PETA's website. KFC is PETA's 4th fast food target, for alleged animal cruelty, after campaigns against McDonald's, Burger King, and Wendy's have ended.

Circuses

The group regularly protests circuses that use animals. The Ringling Bros. and Barnum & Bailey Circus is a frequent target of PETA's allegations of abuse. PETA asked a number of mayors to pass legislation banning items used to train elephants from cities the circus was due to visit. In one specific case, PETA asked that "bullhooks, electric prods and other devices that inflict pain on, or cause injury to, elephants" be banned, after the animal care director of the Carson & Barnes Circus, Tim Frisco, was filmed allegedly attacking elephants with bullhooks and electric prods.[11][86] PETA's videotape of one of Frisco's training sessions allegedly shows him attacking elephants with steel-tipped bullhooks, shocking them with electric prods, and shouting "Make 'em scream!"[86] The elephants are shown screaming and recoiling in pain, according to PETA.[87] (video) Comedian and civil rights activist Dick Gregory recorded a public service announcement, urging people to boycott circuses that use animals in what he calls "modern-day slavery."[88]

In response to PETA's request, Mayor Rod DesJardins of Munising, Michigan, called the organization "radical extremists with a bizarre philosophy that considers the life of an insect equal to the life of a human being."[12]

Christian compassion

In its www.jesusveg.com Web site, PETA makes an argument that Christian values of compassion extend to all living creatures and are inconsistent with cruelty to animals. It then promotes vegetarianism based on that argument.[89][90]

Name changes of cities

PETA regularly asks towns and cities whose names in its view are suggestive of animal exploitation to change their names. In April 2003, they offered free veggie burgers to the city of Hamburg, New York, in exchange for changing its name to Veggieburg; the town declined the offer. PETA also campaigned in 1996 to have the town of Fishkill, New York, change its name, claiming the name suggests cruelty to fish. (The root "kill", found in many New York town names, is Dutch for "creek".) In October 2003, the group urged the town of Rodeo, California, to change its name because it invokes images of the sport of rodeo, which they claim is harmful to animals, even though the town's name is pronouced differently (ro-DAY-oh) than a cowboy 'rodeo'. As a replacement name, they suggested Unity, an acknowledgement of Union Oil's role in saving the area economically in the late 19th century. PETA offered to donate $20,000 worth of veggie burgers to local schools if the name was changed. The town declined.

Youth education

File:Grrrcover2001.jpg
Joaquin Phoenix on the cover of PETA's Grrr! Magazine

The group runs a website geared towards children at Petakids.com[91] with contests, online games, online videos, comics, songs that are supportive of PETA's causes, and a free subscription to Grrr! Magazine, over 500,000 copies of which were distributed in 2005.[92] The website also provides an e-News list.[93]

PETA teamed up with bands such as Deftones, STUN, and Further Seems Forever, to record commercials on a variety of topics, including reporting animal abuse. The youth-oriented web site Peta2.com featured over 50 interviews from bands such as Yellowcard, The Shins, The Used, and Good Charlotte. PETA’s efforts were covered by MTV, Rolling Stone, AP, and Revolver.

PETA2 dispatched supporters on 61 summer concert and skateboard tours including the Warped, Phish, and Morrissey tours. At these events, PETA screened the "Meet Your Meat" video and disseminated information.

Animal Liberation Project

The 2005 "Are Animals the New Slaves?" campaign[94] featured a display in which images of oppressed minorities, including black slaves, Indians, child laborers, and women, were juxtaposed with those of chained elephants and slaughtered cows.[95] The campaign was criticized by the National Association for the Advancement of Colored People,[96] and PETA agreed to suspend it.[97]

File:Your Daddy Kills Animals.png
Cover of the "Your Daddy Kills Animals" pamphlet [3] (pdf)

Your Daddy Kills Animals

The organization has been criticized for distributing graphic pamphlets to children. According to PETA's website,[98] the pamphlets are geared toward making parents aware of how their actions affect their children. One pamphlet, addressing the wearing of fur, was headlined "Your Mommy Kills Animals,"[99] and featured a cartoon of a mother slicing a knife into a rabbit's stomach. Another pamphlet, "Your Daddy Kills Animals!"[100] showed a cartoon father gutting a fish, and stated: "Since your daddy is teaching you the wrong lessons about right and wrong, you should teach him fishing is killing. Until your daddy learns it's not fun to kill, keep your doggies and kitties away from him. He's so hooked on killing defenseless animals, they could be next." In an interview with a PETA spokesman, Tucker Carlson criticized the campaign, asking "What about cruelty to children and their fathers? I'm totally serious. Why go after kids? You have an adult point to make. Why not change adult minds?"[101]

Dairy campaigns

As part of an effort to reduce milk consumption, PETA created the "Got Beer?" campaign, a parody of the Got Milk? campaign. The advertisements urged college students to "wipe off those milk moustaches and replace them with. . . foam." Mothers Against Drunk Driving and college officials of campuses targeted by the campaign complained that the campaign encouraged underage drinking. As a result of the criticism, PETA halted the campaign in March 2000.[102] In 2002, the effort to promote beer over milk was revived by PETA after a two year hiatus.[103]

File:Gotzitsop.jpg
One of the "Milk Sucks" Themes

Following the removal of the beer campaign, PETA launched a new effort aimed at teenagers. The new campaign attempted to place advertisements in highschool newspapars and printed trading cards claiming that dairy products caused acne, obesity, heart disease, cancer, and strokes.[104] A similar campaign in the UK was ordered by the Advertising Standards Authority to discontinue claims it made about milk consumption in a campaign aimed at school children, concluding that the compaign "played on children's anxieties and were likely to cause some children undue fear and distress."[105] Following the injunction, PETA revamped their trading cards in order to continue the effort.[106] Their website www.milksucks.com though, still makes the same claims regarding adverse health effects.

Running of the Nudes

Every year, naked PETA activists, wearing red scarves and bull horns, take to the streets of Pamplona two days before the city's annual "Running of the Bulls" in protest at the tradition, which sees bulls goaded and injured by the crowd. Over 1,000 activists took part in 2006.[107] (video)

Domain name disputes

In February 1996 a parody website calling itself "People Eating Tasty Animals" registered the domain name peta.org. The site contained links to other sites advocating the consumption of meat, the use of leather and animal furs, and promoting the benefits of animal experimentation in medical research.[108] In response to the site, PETA filed a trademark infringement lawsuit against the website creator and Network Solutions, the company that issued the domain name, that resulted in PETA gaining control of the domain name.[109] A PETA spokesperson said that "the people who are doing this are the lowest of the low. We can't help but be amused that we are so threatening to people like this that they would go to so much trouble as to steal away our name."[110]

While still in the legal procedings over "peta.org," PETA registered the domains www.ringlingbrothers.com and www.voguemagazine.com, using the sites to highlight the cruelty that they say Ringling Brothers and Barnum & Bailey Circus and Vogue were guilty of. PETA later surrendered the domains under threat of legal action over trademark infringement.[111][112]

Timeline

According to PETA, important actions include:[113][114][115][116]

1981
  • organized a march on the capitol building in Washington D.C. to mark World Day for Animals in Laboratories.
  • PETA's undercover investigation of a primate laboratory in Silver Spring, Maryland, resulted in the first suspension of federal research funds for alleged cruelty, and the first animal-rights related case to be heard by the United States Supreme Court. (See Silver Spring monkeys.)
1983
1984
  • released video footage shot at the University of Pennsylvania head-injury laboratory, showing the alleged treatment of primates there. The Secretary of Health and Human Services subsequently cut off all funding to the laboratory and the experiments were stopped.
  • a Texas slaughterhouse to which 30,000 horses were taken each year from all over the United States, then allegedly left to starve outside without shelter, was closed after a PETA campaign.
1985
  • revealed details of the treatment of dogs at the City of Hope laboratory in California. The government fined the center $11,000 and suspended more than $1,000,000 in federal funding.
1986
  • stopped the total-isolation confinement of chimpanzees at a Maryland research laboratory called SEMA.
1987
  • stopped a plan by Cedars-Sinai, California's largest hospital, to ship stray dogs from Mexico into California for experiments.
  • launched the Compassion Campaign to fight cosmetics and personal-care product testing on animals. By 1989, PETA had persuaded nearly 500 companies to abandon such practices.
1988
  • video shot inside East Carolina University and distributed by PETA showed an allegedly inadequately anesthetized dog undergoing surgery during a classroom exercise. The university subsequently declared a moratorium on the use of live animals.
1990
  • exposed the alleged beating of orangutans by Las Vegas entertainer Bobby Berosini, who used the primates in a nightclub act. His captive-bred wildlife permit was suspended by the U.S. Department of the Interior, and his show closed. Four years later, the Nevada Supreme Court unanimously ruled in PETA’s favor and overturned a Las Vegas jury’s $3.2 million defamation award to Berosini.
  • succeeded in persuading Estée Lauder and 40 other companies to halt animal testing with its Caring Consumer Campaign.
1991
  • U.S. Supreme Court unanimously rejected PETA's petition for custody of Titus and Allen, two of the monkeys in the Silver Spring monkeys case. The pair were killed within hours of the ruling by Tulane University's Delta Regional Primate Center.[117]
1992
  • called attention to the details of U.S. foie gras production, documenting the gavage (force-feeding) of geese. Police subsequently conducted the first raid on a factory farm in the United States.
  • testified at the first U.S. congressional hearing on the use of animals in circuses, rodeos, films, and other types of entertainment.
1993
  • General Motors gave PETA a statement of assurance that it had ended the use of live pigs and baboons in crash tests after a PETA campaign.
  • L'Oréal, the world’s largest cosmetics company, signed a worldwide ban on animal testing, following a PETA campaign.
  • PETA revealed details of scabies experiments using dogs and rabbits at Wright State University. The university was subsequently charged with violating the Animal Welfare Act, and the experiments ended.
1994
  • Buckshire Corporation, a laboratory animal breeding facility, was charged with violations of the Animal Welfare Act after a 38-page complaint was submitted by PETA.
  • A furrier was charged with cruelty to animals following the release of PETA videotapes showing a California fur rancher allegedly electrocuting a chinchilla by clipping wires to the animal’s genitals. It was the first time in U.S. history that a furrier was charged with cruelty, although charges were later dropped.
1999
  • a North Carolina grand jury handed down the first-ever felony cruelty indictments against pig-farm workers after an undercover PETA investigator videotaped workers allegedly beating lame pigs with wrenches, and skinning and dismembering a conscious pig.
2000
  • successfully campaigned for 11 months against McDonalds to implement more stringent welfare standards.
2001
  • launched a campaign against Burger King. After months of vocal public pressure, the fast-food giant agreed to implement the welfare standards demanded by PETA. These standards increased the amount of cage space given to laying hens and promised unannounced inspections of slaughterhouses, among other things. [13] [14]
  • launched an unsuccessful campaign to have the University of South Carolina change its mascot from the Gamecock. The group contended that the name promoted cock fighting, but the school stood firm and kept the mascot name, saying that cock fighting had not been legal in South Carolina for more than a century, and the mascot was a representation of the fighting power of a gamecock, not indicative of any promotion of cockfighting.
2004
  • released video of shechita (kosher slaughter) at the AgriProcessors slaughterhouse in Postville, Iowa, allegedly showing cattle appearing to survive for minutes after slaughter with their tracheae and esophagi dangling from their throats and some of them even standing up with their throats slit. [15] A subsequent USDA investigation found that AgriProcessors had "engaged in acts of inhumane slaughter", and that "FSIS (Food Safety Inspection Service) employees observed the acts of inhumane slaughter and did nothing to stop the practice".[118]
2005
  • sued Feld Entertainment (producer of Ringling circus and Disney on ice) saying Feld ran a spying operation on the PETA organization run by an ex-CIA employee with the intent to harm or destroy PETA. [16] After nine hours of deliberation on March 15, 2006, a Fairfax County, Virginia, jury found that Ringling Bros. did not harm or conspire against PETA, and the case was dismissed. [17]
2006
  • persuaded J. Crew[119] and Polo Ralph Lauren[120] not to sell fur. They also persuaded Welch's to end animal testing.[121]
  • placed the winning bid for an eBay auction that offered fans a chance to dine with singer Beyoncé Knowles. PETA members posing as fans confronted her about the use of fur in her clothing line.[122]
  • persuaded Ocean Spray and Tahitan Noni to drop animal tests.
  • wrote Merriam-Webster, asking them to change the definition of "circus" that they publish in their dictionary. "PETA’s proposal defines a circus as a 'spectacle that relies on captive animals' who are 'forced to perform tricks under the constant threat of punishment.' It also wants the definition to say that 'modern circuses include only willing human performers.'"[123]
  • bought shares in Wal-Mart, Safeway, Kroger, Tyson Foods, Costco, and several others, in an effort to use its shareholder position to force animal-welfare reform on the companies. [18]

Cultural influences

Notes

  1. ^ a b c "About Peta", retrieved July 10, 2006. Cite error: The named reference "about" was defined multiple times with different content (see the help page).
  2. ^ "People for the Ethical Treatment of Animals", Give.org, April 2006, retrieved April 12, 2006.
  3. ^ PETA UK, PETA India, PETA Germany, PETA Netherlands
  4. ^ PETA2 Street Team
  5. ^ "Meet your meat", Peta.org.
  6. ^ a b c "Euthanasia: The Compassionate Option", Peta.org
  7. ^ Freeman, Darren. "PETA workers face 25 felony counts in North Carolina", The Virginian Pilot, October 15, 2005
  8. ^ a b c d e f g Doward, Jamie. "Beauty and the beasts", The Observer, August 1, 2004.
  9. ^ a b c Newkirk, Ingrid. "The ALF: Who, Why, and What?", Terrorists or Freedom Fighters? Reflections on the Liberation of Animals. Best, Steven & Nocella, Anthony J (eds). Lantern 2004, p. 341./
  10. ^ "Animal rights", Encyclopedia Britannica, retrieved July 10, 2006.
  11. ^ Derbyshire, Stuart. "A timeline of reaction", Spiked Online, March 8, 2001.
  12. ^ PETA's homepage.
  13. ^ a b "PETA annual review 2004", Peta.org.
  14. ^ a b c Newkirk, Ingrid. Free the Animals. Lantern Books, 2000. ISBN 1-930051-22-0 Cite error: The named reference "NewkirkFree" was defined multiple times with different content (see the help page).
  15. ^ Johnson, David. Review of The Mind and the Brain: Neuroplasticity and the Power of Mental Force, curledup.com
  16. ^ a b c Sideris, Lisa et al. "Roots of Concern with Nonhuman Animals in Biomedical Ethics", Institute for Laboratory Animal Research, ILAR Journal V40(1) 1999. Cite error: The named reference "Sideris" was defined multiple times with different content (see the help page).
  17. ^ Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002.
  18. ^ "We will win!", PETA interview with Sir Paul McCartney, retrieved July 10, 2006.
  19. ^ "Stella McCartney", Encyclopaedia Britannica, 2006.
  20. ^ "Fur farm investigation", narrated by Stella McCartney, PETAtv.com.
  21. ^ a b Undercover video footage of HLS employees beating a puppy, filmed at the Huntingdon Research Centre, England.
  22. ^ "The Threat of Eco-Terrorism" - Testimony of James F. Jarboe, Domestic Terrorism Section Chief, Counterterrorism Division, FBI February 12, 2002
  23. ^ CHRONOLOGICAL SUMMARY OF INCIDENTS IN THE UNITED STATES - TERRORISM in the United States - 1996
  24. ^ ECO-TERROR INDICTMENTS - 'Operation Backfire' Nets 11
  25. ^ Rood, Justin. "Animal Rights Groups and Ecology Militants Make DHS Terrorist List, Right-Wing Vigilantes Omitted", Congressional Quarterly, March 25, 2005.
  26. ^ a b Doward, Jamie. "Kill scientists, says animal rights chief", The Observer, July 25, 2004.
  27. ^ Woolcock, Nicola. "Animal rights activists convicted in the US of terrorising British lab", The Times, March 4, 2006.
  28. ^ a b Friedman, Stefan C. [Friedman, Stefan C. "The PETA-ELF connection", New York Post.
  29. ^ History of PETA's fur campaign, Furisdead.com.
  30. ^ "Fur", Encyclopaedia Britannica, 2006.
  31. ^ Zappia, Corina. [http://www.villagevoice.com/nyclife/0543,zappia1,69148,15.html "Bloody Brilliant Pie, Anna Wintour, and the history of fur protest"], Village Voice, October 20, 2005.
  32. ^ Loewenberg, Anna Sophie. "The Fur Police", The New York Review of Magazines, undated, retrieved July 11, 2006.
  33. ^ Runningofthenudes.com
  34. ^ a b "Fashion and Dress", Encyclopaedia Britannica, 2006.
  35. ^ a b c "'Holocaust on a plate' angers US Jews"David Teather, The Guardian, March 3, 2003.
  36. ^ Smith, Wesley J. "PETA to cannibals: Don't let them eat steak", San Francisco Chronicle, December 21, 2003.
  37. ^ "Eternal Treblinka", Peta.org.
  38. ^ Singer's words were spoken by a character in his novel "Enemies: A Love Story." ("Group blasts PETA 'Holocaust' project", CNN, February 28, 2003.)
  39. ^ Press Release "ADL Denounces Peta for its 'Holocaust On Your Plate', ADL Website Campaign; Calls Appeal for Jewish Community Support 'The Height Of Chutzpah', February 24, 2003
  40. ^ a b Press Release "Holocaust Imagery and Animal Rights", ADL Website, August 2, 2005
  41. ^ <Rabbi Avi Shafran, [http://www.jewishsf.com/content/2-0-/module/displaystory/story_id/25916/format/html/displaystory.html "This time PETA's guilty of missing the point", Jewish News Weekly of Northern California, May 20, 2005
  42. ^ PETA's letter to Yasser Arafat, February 3, 2003.
  43. ^ Lynne, Diana. [http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=31211 "PETA likens chickens to Holocaust victims"], February 25, 2003.
  44. ^ Dougherty, Kerry "Arafat gets ass-inine plea from PETA on intifada", Jewish World Review, February 10, 2003.
  45. ^ "Vegetarians Have It Our Way at Burger King", November 1, 2002
  46. ^ "McDonald's eyes PETA-friendly option", December 29, 2004
  47. ^ "Wendy's steps up animal welfare standards", September 5, 2001
  48. ^ "Petco Agreement with PETA", April 15, 2005
  49. ^ "Peta claims victory as fashion house drops fur", Associated Press, June 10, 2006.
  50. ^ Government Sentencing Memorandum of U.S. Attorney Michael Dettmer in USA v. Rodney Coronado, July 31, 1995, pp. 8-10.
  51. ^ a b "Covance fined for violations of the Animal Welfare Act", Peta.org.
  52. ^ Video footage from inside Covance.
  53. ^ Undercover video footage of HLS employees apparently dissecting a live monkey, filmed at the HLS Princeton Research Centre, NJ, USA.
  54. ^ "Pig Farm Cruelty Revealed", Peta.org.
  55. ^ Unnecessary Fuss, Peta.org. The film can be downloaded from *Unnecessary Fuss Part 1 *Unnecessary Fuss Part 2 *Unnecessary Fuss Part 3 *Unnecessary Fuss Part 4 *Unnecessary Fuss Part 5
  56. ^ McCarthy, Charles. R. "Reflections on the Organizational Locus of the Office for Protection from Research Risks", The Online Ethics Center for Engineering and Science at Case Western Reserve University, undated, retrieved July 10, 2006.
  57. ^ Morrison, Adrian R. "Pogo Revisited: Caring about animals and creativity", National Animal Interest Alliance.
  58. ^ a b Newkirk, Ingrid. "Controlling an animal as deadly as a weapon", San Francisco Chronicle, June 8, 2005.
  59. ^ The Virginian Pilot, July 20, 2005.
  60. ^ The New Yorker, April 14, 2003.
  61. ^ "A reply from PETA to a letter inquiring about its euthanization decisions", Petrescueonline.net.
  62. ^ Barakat, Matthew. "PETA Euthanized More Than 1000 Animals Last Year", Associated Press
  63. ^ [1] PETA VDACS records
  64. ^ Online Animal Reporting 2004, Virginia Department of Agriculture and Consumer Services.
  65. ^ Online Animal Reporting 2005, Virginia Department of Agriculture and Consumer Services.
  66. ^ Murry, Iain & Osorio, Ivan. PETA: Cruel and Unusual from Human Events Jan 16, 2006.
  67. ^ "Must Love Dogs … to Death" — Jeff Perz, The Abolitionist Online
  68. ^ Animal cruelty trial delayed for a month — Darren Freeman, The Virginian-Pilot
  69. ^ "Nhamp. suspends PETA agreement" — Roanoke-Chowan News-Herald
  70. ^ "PETA looks bad after two arrests" — Gene Mueller, The Washington Times, June 22, 2005
  71. ^ CNN transcript of Anderson Cooper 360 Degrees
  72. ^ Movement Watch Special Edition, Summer 2006 — Friends of Animals
  73. ^ PETA Employees Face 31 Felony Animal-Cruelty Charges for Killing, Dumping Dogs, Lincoln Tribune
  74. ^ PeTA's Hinkle and Cook: Indicted on New Charges
  75. ^ Photocopies of trial charges
  76. ^ Death Van Timeline Foundation for Biomedical Research
  77. ^ a b "PETA's zeal pushes the envelope too far for some", The Virginian-Pilot, December 3, 2000.
  78. ^ Editorial Comment by Batya Bauman, Feminists for Animal Rights newsletter, vol 8, no 3-4, 1994
  79. ^ "Do Feminists Need to Liberate Animals, Too?", On the issues: Dialogue, Spring 1995.
  80. ^ AIDS Coalition Clashes with Animal Rights Activists by Erin Cassin, The New Standard, September 20, 2005
  81. ^ Advocacy Groups Clash Over Animal Research by Melanie Hunter CNS News, May 10, 2006
  82. ^ PETA sheds no crocodile tears for Steve Irwin MSNBC Sept 11, 2006
  83. ^ "Annual Review 2005", Peta.org.
  84. ^ Tran, Mark. "Animal rights group fires model who wore fur at fashion show," The Guardian, March 12, 1997.
  85. ^ "Naked truth is Crawford likes to wear fur to work," The Evening Standard, March 7, 2002.
  86. ^ a b "Carson & Barnes Trainer Videotaped Beating, Shocking Elephants", PETA Media Center, July 6, 2006.
  87. ^ PETA undercover video of Tim Frisco, animal care director of the Carson & Barnes Circus, training elephants, PETAtv.com.
  88. ^ "Dick Gregory Takes on KFC", Kentuckyfriedcruelty.com.
  89. ^ PETA's www.jesusveg.com Web site retrieved August 13, 2006
  90. ^ "Didn’t Jesus eat meat?", Christianity and Vegetarianism retrieved August 12, 2006
  91. ^ Petakids.com
  92. ^ Financial reports, PETA, retrieved August 12, 2006.
  93. ^ Petakids e-News
  94. ^ "Are Animals the New Slaves?", PETA's Animal Liberation Project.
  95. ^ "PETA Rethinks 'Slavery' Exhibit", Tolerance.org, Southern Poverty Law Center.
  96. ^ http://www.nhregister.com/site/news.cfm?newsid=15000578&BRD=1281&PAG=461&dept_id=517515&rfi=6
  97. ^ http://abcnews.go.com/US/wireStory?id=1034920&CMP=OTC-RSSFeeds0312
  98. ^ "Hot Topics: PETA's Latest Anti-Fishing Ad Campaign". About PETA. People for the Ethical Treatment of Animals. Retrieved 2006-08-19.
  99. ^ "'Your mommy kills animals' PETA activists to give fliers to kids whose moms wear fur". WorldNetDaily. December 19, 2003. {{cite news}}: Check date values in: |date= (help)
  100. ^ "PETA Tells Kids to Run From Daddy". FOX News. November 25, 2005. {{cite news}}: Check date values in: |date= (help)
  101. ^ "Taking on PETA over new ad campaign". MSNBC. November 30, 2005. {{cite news}}: Check date values in: |date= (help)
  102. ^ Swift, Earl (March 17, 2000). "PETA Says It's Putting Beer Campaign Out to Pasture". The Virginian Pilot. pp. A1. {{cite news}}: Check date values in: |date= (help)
  103. ^ "PETA's `Got Beer?' ads return to college campuses". Tallahassee Democrat. September 20, 2002. {{cite news}}: Check date values in: |date= (help)
  104. ^ Johnson, Mike (May 20, 2000). "Saving face?; PETA's new anti-milk ad campaign, aimed at teens, angers ag department". Milwaukee Journal Sentinel. p. 1. {{cite news}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  105. ^ "ASA Adjudication" (Press release). Advertising Standards Authority. 5 September 2001. {{cite press release}}: Check date values in: |date= (help)
  106. ^ "Anti-milk ad campaign 'will continue'". BBC News. 4 September, 2001. {{cite news}}: Check date values in: |date= (help)
  107. ^ Runningofthenudes.com
  108. ^ Tennant, Diane (March 12, 1996). "PETA Finds Satiric Web Site to be Tasteless". The Virginian-Pilot. pp. E1. {{cite news}}: Check date values in: |date= (help)
  109. ^ "PETA v DOUGHNEY". United States Court of Appeals for the Fourth Circuit.
  110. ^ Krigel, Beth Lipton. "Circus in domain trademark flap", CNET News.com, April 24, 1998.
  111. ^ Richtel, Matt. "You Can't Always Judge a Domain by Its Name", New York Times, May 28, 1998.
  112. ^ "Not in Vogue", Legal Technology Insider, March 23, 1999.
  113. ^ "About PETA: Victories", Peta.org.
  114. ^ "PETA's History: Compassion in Action" Peta.org.
  115. ^ "Milestones", Peta.org.
  116. ^ "Some Recent Victories", Peta.org.
  117. ^ "After Justices Act, Lab Monkeys Are Killed," Association Press, April 13, 1991.
  118. ^ Report concerning AgriProcessors Inc. Template:Pdflink, United States Department of Agriculture, April 25, 2005, p. 7.
  119. ^ "PETA Halts J.Crew Campaign as Retail Giant Promises That 'Fur Is Out'", June 24, 2006.
  120. ^ "Ralph Lauren Goes Fur-Free!", June 24, 2006.
  121. ^ "VICTORY:Welch's Promises to End Deadly Animal Tests!", June 24, 2006. See also "Welch's research policy"
  122. ^ "PETA surprises Beyoncé at New York dinner", Associated Press, June 24, 2006.
  123. ^ Wedge, Dave. "PETA goes wild — Wants dictionary to jump through hoops", The Boston Herald, June 23, 2006.

References

See also

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