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Zilzar Tech Sdn Bhd
Company typeBusiness to Business (B2B)
IndustryMuslim Marketplace
Founded2014
FounderRushdi Siddiqui
Headquarters
Kuala Lumpur
,
Malaysia
Area served
Worldwide
Websitewww.zilzar.com

Background

Zilzar (Arabic: زلزال) is an online marketing platform headquartered in Malaysia, specifically catering to Muslim consumers seeking halal products and services. The company positions itself as a global Muslim lifestyle marketplace where consumers can access information, content, community and trade. This e-commerce platform was launched in 2014 by Malaysian Prime Minister, Dato Sri Muhamad Najib Tun Razak in the 10th World Islamic Economic Forum in Dubai.[1] The site was described as a way of empowering the consumer and creating employment for Muslims in emerging markets by the country's prime minister.[2] The business describes it's aim as connecting Muslim consumers and making it easier for halal traders around the world to conduct business online.[3] The platform handles content regarding Islamic societies and products that deals with the compliance of the Islamic Sharia law.[4]

Founding

Zilzar was founded by Islamic businessman Rushdi Siddiqui, former Global Head of Islamic Finance & OIC Countries for Thomson Reuters.[5] Rushdi also served as a Global Director for the Dow Jones Islamic Market Indices.[6] Siddiqui is a co-founder of Shekra, an Islamic crowd funding site, and a member of the Board of Advisors for Crescenrating, a Singapore-based, Muslim travel company.[7] Founder Rushdi is quoted by the Wall Street Journal as saying "It is our hope and belief that Zilzar and our colleagues will do for the halal industry market what Alibaba did for China."[8]

Products and Services

The business-to-business and business-to-consumer platform offers eight branches of products and services to its customer: halal food and beverage; Islamic Finance; clothing and fashion; media and recreation; travel and tourism; pharmaceutical; cosmetics and logistics, based on 2012 reports.[9] Consumers on Zilzar can trade products from prayer beads and electronic Qu’rans to hijabs and films. All its sellers and products are verified by certification bodies around the world.

Operations

The e-commerce platform has presence in 57 Muslim countries.[10] Zilzar was reported as operating with over 12,000 vendors in 2015.[11] Vendors supply to the site from numerous countries, namely: China; Malaysia; Indonesia; Singapore; Thailand; the US; India; South Africa; the UK; and the Philippines.[12] The company partners with MasterCard[13] on payment services. Other business partners include Hong Leong Islamic Bank Berhad (HLIB), International Centre for Education in Islamic Finance (INCEIF), Halal Development Corporation (HDC), and Crescentrating.[14]

Halal Certification

No single organization oversees global halal standards. Halal terms may be defined in slightly different ways by different certifying organizations. This lack of consensus creates challenges for a company in the halal e-commerce marketplace. [15]

Advisory Board

  1. Mr. Saleh Lootah: MD at Al Islami Foods, UAE
  2. Mr. Safdar Khan: Group Country Manager for MasterCard, Malaysia, Indonesia and Brunei, and Group Head Islamic Payment, Southeast Asia.
  3. Mr. Rafik Kassim: Chairman of Expolanka Group of Companies
  4. Mr. Ebrahim Patel: CEO of Magellan Investment Management and Managing Director of TransAfix Holdings Ltd, South Africa
  5. Sir Iqbal Sacranie: Founding Secretary General of the Muslim Council of Britain, Member of the Advisory Panel of the WIEF.
  6. Mr. Rahman Khan: former Union Minister of Minority Affairs and former Deputy Chairman Raiya Sebha, India
  7. Mr. Akira Miyama: Chief, General Representative and Country Head of Sumitomo Mitsui Banking Corporation (SMBC) (formerly The Sakura Bank Limited) in Kuala Lumpur since 1998.[16]

See also

References

  1. ^ Abass, Abas (29 October 2014). "PM Najib launches World's first global Muslim lifestyle business website, Zilzar.com".
  2. ^ Howard, Emma. "Say hello to Zilzar.com, the Islamic answer to Amazon". www.theguardian.com. The Guardian. Retrieved 10 January 2017.
  3. ^ "Zilzar can be Muslims' Alibaba, says Najib at 10th WEIF". 29 October 2014.
  4. ^ Ayad, Safar (5 January 2015). "Meet Zilzar, the Islamic world's answer to Amazon".
  5. ^ "Global Leader/Head Islamic Economy & Senior Partner at Dinar Standard".
  6. ^ "Rushdi Siddiqui: Executive Profile & Biography - Businessweek". Businessweek.com. Retrieved 16 December 2015.
  7. ^ "» Mr. Siddiqui". 2015.muslimworldbiz.com. Retrieved 16 December 2015.
  8. ^ Ngui, Yantoultra (17 February 2016). "New E-Commerce Sites Specialize in Halal Products for Muslims". Wall Street Journal. Retrieved 10 January 2017.
  9. ^ "Zilzar, a Muslim lifestyle marketplace is unveiled". 30 October 2014.
  10. ^ Ebrahim, Nuramalina (14 November 2014). "Zilzar.Com Aims To Boost Presence In More Countries".
  11. ^ "Zilzar chasing Alibaba". Retrieved 15 January 2017.
  12. ^ Calderon, Justin (28 September 2015). "Zilzar: The World's Digital Muslim Marketplace".
  13. ^ Finextra (29 October 2014). "MasterCard partners with Zilzar Muslim lifestyle marketplace platform". Finextra Research. Retrieved 15 January 2017.
  14. ^ "Malaysia: Zilzar.com goes LIVE". halalfocus.net. 29 October 2014. Retrieved 15 January 2017.
  15. ^ Should Halal certification be regulated?, 27 October 2014, retrieved 15 January 2017
  16. ^ "Malaysia: Zilzar Announces Advisory Board Appointment". halalfocus.net. 17 February 2015. Retrieved 15 January 2017.
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