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Keeping this for when the history section is written:

After the thriftiness of World War I, the 1920s saw a burst of personal prosperity and consumer spending unrivaled in decades past. In 1850 the national annual income per capita (per person) was $95. In 1918 it had risen to $586, an increase far greater than the rate of inflation. In 1900 the average family had to spend 60 percent of its income on basic necessities; this figure dropped to 50 percent by 1920. More than the roar of sports crowds or the melodies of jazz music, the sounds that marked the decade were the hum of factories producing millions of consumer goods and the clattering of busy cash registers. And behind the scenes, a powerful new business-modern advertising-steadily grew to help sell this outpouring of products to American consumers. Stirling Newberry 02:52, 30 Jan 2005 (UTC)

Re: Identity

I am curious as to why the section "Identity" is removed. "Identification" is an aspect of "neo-consumerism", wherein the implied message, hidden value, or associated political-identity of the "brand" is purchased. Conversely, it can also be viewed as the selling of intellectual-property.

I re-labeled the section "identification" to "criticism", to more accurately reflect the content. The word "identification" is confusing -- I assume you mean the theory/criticism that some consumers' self-identity is wrapped up in the name-brand products they buy. Louisducnguyen

However, calling it "criticism" lacks NPOV. There are people who really self-identify with name-brand in a non-negative manner (ie: without becoming a fetish). Some have compared this situation with the period of over-priced arts from the age of old. The only difference being the fact that the "art" (ie: intellectual property) is produced by a group of "artists" (ie: marketing department) instead of one master as well as the "art" is purchased by a group of lower- to middle-class loyal "audiences" (ie: brand-loyal consumers) instead of upper-class art collectors. "Identification" should be a written as a neutral observation of the result of immaterial consumerism and not as a one-sided "criticism". aCute 05:17, 25 Jun 2005 (UTC)

Linkspam

With this edit, I removed three external links that had been added by anonymous editors. They actually may be interesting, but they're missing the topic. To the editors who added them: Please find articles where they actually fit and let the community decide if they do fit. I could e.g. imagine a link to Kunkelfruit from particular product articles. — Sebastian (talk) 23:19, 7 December 2006 (UTC)[reply]

Removal of Text.

IP user 155.69.173.194 removed all the un-cited text.--gordonrox24 (talk) 16:27, 12 April 2009 (UTC)[reply]


It talks about how the advancement of technology changed our society but doesn't talk about how visual culture became a big accept too. It talks about the fashion back in the day but In 21st century, Fashion is still a very important symbol of consumerism and it should be mentioned. I also doubt that are we all following the upper class lifestyle or we are following the majority of people. — Preceding unsigned comment added by 104.174.158.137 (talk) 05:09, 9 October 2015 (UTC)[reply]

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Recent history

Trentmann, Frank (28 November 2016). "How Humans Became 'Consumers': A History". The Atlantic.

A 900-page book by the same author is

  • Trentmann, Frank (2016). Empire of Things: How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First. Harper. ISBN 978-0062456328.

Blue Rasberry (talk) 20:38, 6 February 2017 (UTC)[reply]

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